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2016 May Email Marketing Expertise
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2016 May Email Marketing Expertise

Who should attend? This intensive half-day course is ideal for those with some initial experience of email marketing who want to improve their knowledge, get better results and dramatically improve their email marketing ROI.

When: 24/05/2016
Where: The Marketing Institute
South County Business Park
Dublin 18, Dublin 
Presenter: Colin Lewis
Contact: Ailish Hollingsworth
01 295 2355 Ext 4

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You’ll gain superb email marketing training. You will be able to understand the very latest advanced email marketing techniques, strategies, tactics and technologies. You will learn how to create your email strategy, select the correct tools, know the right subject lines, devise a segmentation and messaging strategy and evaluate ROI.

The workshop allows for plenty of interaction and you’ll be able to have your email campaigns reviewed by an industry expert who will provide practical tips for improvement.

About Colin Lewis

     Colin Lewis an award-winning marketer with over 20 years experience in airline, telecoms and travel brands in Europe, Asia and Australia.

He is the Marketing Director of BMI – British Midland, responsible for brand, PR, Product, eCommerce, digital transformation and communications for this premium airline across Europe.

Colin was just selected as one of the top 100 Marketers in the UK (Marketing Week’s 2015 Vision 100 – the 'brightest, best, most visionary Marketers in the UK) on the back of winning ‘Marketing Leader of the Year in Ireland in 2008.

Colin has been managing websites since 1999, including eCommerce sites turning over €100m and is an adviser to numerous international digital businesses.

Colin is the Programmer of Ireland’s largest Digital Marketing Conference, DMX Dublin.  He is a regular lecturer and speaker at conferences on digital topics in the UK, Holland and Spain.
Colin has an MBA from Ireland’s leading graduate school of business, Smurfit Graduate School of Business as well as an MSc and undergraduate BComm.


Date: Tuesday 24th May 2016

Time: 9:00am - 1:15pm

Location: The Marketing Institute

Price: Member Rate: €200, Non-Member Rate: €250


Please email Ailish on or call 01 295 2355.

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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