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2016 Student Challenge, CIT
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2016 Student Challenge, CIT

The Annual Student Challenge will be held on May 5th at Cork Institute of Technology at 6pm.

When: Thursday 5th May 2016
6pm to 8pm
Where: Cork Institute of Technology
IT Centre, room IT2
Rossa Avenue
Bishopstown, Cork  T12 P928
Contact: Cecilia McLernon
+353 1 2160156

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The Annual Student Marketing Challenge will take place on Thursday, May 5th in Cork Institute of Technology. This event showcases up and coming marketing talent and highlights the innovation and creativity of the next generation of marketers. 

This year’s event takes place in conjunction with retail firm Lidl and profiles the company’s vaunted sponsorship of the Ladies Gaelic Football Association (LGFA), which was preceded by the innovative ‘Ladyball’ teaser campaign last January. Marketing students will propose strategies for Lidl to show that it is serious about its commitment to ‘being the biggest supporter of women’s sport in Ireland’.  Students were tasked with assessing ways for Lidl and the LGFA to work together to, attract more spectators to the All Ireland Ladies Football Finals and, increase participation in Gaelic4Mothers & Others.  In the presentations students will make recommendations for the activation of the LGFA sponsorship throughout the next three years and propose other ways for Lidl to illustrate their commitment to being the biggest supporter of women’s sport in Ireland into the future #SeriousSupport. 

As per all MII Cork events this is an ideal opportunity to hear some fresh marketing perspectives while also networking with the marketing community. Finger food and refreshments will be provided.

Online registration has now closed.


Pio Fenton 

 Pio Fenton, Chairman Cork Branch
 The Marketing Institute of Ireland
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Thanks to our ongoing sponsorship and support from B2B Print & B2B Signs (print sponsors), Clarion Hotel Cork (accommodations sponsors), CAVS (AV sponsors), Hopkins Communications (PR and communications sponsor), Zone Digital (social media sponsors) and our media sponsors Cork’s 96FM and The Evening Echo.

       B2B Print & B2B Signs (print sponsors), 


          CAVS (AV sponsors),               Clarion Hotel Cork (accommodations sponsors), 


          Hopkins Communications (PR and communications sponsor), 


             Zone Digital (social media sponsors) 


 Our media sponsors Cork’s 96FM and The Evening Echo



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