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2016 The journey from UPC to Virgin Media & the role of analytics in the brand transformation
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Breakfast event featuring Meadhbh Quinn.

When: 29/06/2016
8.00 am
Where: Dublin Institute of Technology (DIT)
Aungier Street
Dublin 2 D2
Contact: Tara Rooney
01 402 7013

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The Marketing Institute and The School of Marketing in DIT invite you to join us for our upcoming breakfast seminar series, featuring Virgin Media's, Meadhbh Quinn, who will be delivering a presentation on the rebrand of UPC to Virgin Media.

The free event takes place in DIT's Aungier Street campus from 8.00am on Wednesday, 29th June, and will share some of the challenges and the successes encountered on their journey to becoming a Virgin Media brandWe are excited to welcome Meadhbh Quinn from Virgin Media to deliver the session.

This event is hosted by the MSc Digital Marketing and Analytics, which will provide an opportunity for interested participants to meet with the current lecturers. There will also be an opportunity for interested candidates to hear more about the scholarship opportunities. To find out more about the course and our scholarship opportunities please visit

Got work commitments? Don't worry - we will have you back in the office by 10am, with breakfast to set you up for the day, too.


Please Note: Places are limited, so please get in touch to reserve your spot.

Email Tara Rooney at or call 01 402 7013.


If you have any questions about the event or programme, please contact:

Dr. Tara Rooney, Course Manager

T: 01 402 7013


Alternatively, you can register your place for the event at the Register button above.




Meadhbh Quinn is Head of Marketing for Virgin Media Ireland. A commercial & strategic marketer, and an economics and history graduate of UCD, she has held a range of different marketing roles within  Telecommunications, Media, IT & Financial Services over the last 18 years. In 2015 Meadhbh played a pivotal role transforming the UPC brand to Virgin Media in one of the most high profile rebrands to take place in Ireland. Her presentation Bringing the Magic - the journey from UPC to VM & the role analytics played in driving the success of this brand transformation, sees her sharing some of the challenges and the successes encountered on their journey to becoming a Virgin Media brand.


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