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When: Thursday, 24 November 2016
18:00 - 20:00 PM
Where: The Montenotte
Cork City, Cork  T23E9DX
Contact: Cecilia McLernon
+353 1 2160156

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Social Media Influencers - What Marketing & PR Professionals Must Know.

A lot of marketers are unsure about social media as there is no real regulation around the area and they are afraid of getting their strategies wrong.  Our November panel event will look at the identification of social media influencers, how to measure and evaluate your online strategies and the disclosure, regulation and ethics elements of online.

This joint MII and PRII event on Thursday, 24th November 2016 will feature a panel of Marketing and PR professionals who will discuss - Social Media Influencers, engagement, best practice, and guidelines online. Our speakers include: 

The MC for the event is Bibi Baskin

John Carroll
, CEO of the Public Relations Institute of Ireland (PRII) will speak on ethics and regulations online. John joined the PRII in July 2014 and has developed guidelines for best practice engagement with social media influencers.

Stephen O’Leary,
managing director at Olytico, an online media and social media monitoring and analysis company will speak on measurement and analytics online.

Antonio Santos, Social Media Business Evangelist at Atos, a global leader in digital services and World IT Partner of the Olympic and Paralympic Games, ranked n°1 as the most sustainable company in its industry group in the Dow Jones. Antonio runs one of the largest tweet chats in the world called #AXSChat, focused on accessibility, neurodiversity and digital inclusion. He believes the art of communication starts when we listen first and that respecting others by understanding their struggles and needs is the first step to creating a more inclusive world at work and outside work. You can find Antonio on Twitter at @akwyz 
Antonio will speak about his Twitter Chat focused on accessibility/digital inclusion and how we engage with influencers and build influence ourselves.

Harry McCann is an 18 year old, Leaving Cert student and Entrepreneur.  He is Founder & Director of the Digital Youth Council, Founder & Editor-in-Chief of Trendster and listed in The Sunday Independent’s 30 under 30 for 2016. Fresh from his appearance on ‘What Makes Ireland Click’ on RTE.

Stay tuned to our website and social media platforms (#MiiCorkInfluencers)

Date & Time: Thursday, 24th November 2016, 6pm – 9pm 
Venue: TBC
Ticket cost: €15 for MII and PRII members and €25 non-members. 
Register Online: -

Sponsor: Cork Education and Training Board


We look forward to seeing you.


 Judy Hopkins
 Judy Hopkins, Chairperson Cork Branch
 The Marketing Institute of Ireland
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      The Marketing Institute of Ireland

Thanks to our ongoing sponsorship and support from B2B Print & B2B Signs (print sponsors), Clarion Hotel Cork (accommodations sponsors), Hopkins Communications (PR and communications sponsor), Zone Digital (social media sponsors) and our media sponsors Cork’s 96FM & C103 and The Evening Echo.




  (print sponsors), 

(accommodations sponsors), 


  (PR and communications sponsor), 


    (social media sponsors) 

Our media sponsors





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