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When: Wednesday, 31st May 2017
7:45 AM to 9:00 AM
Where: Fire Restaurant
The Mansion House
Dawson Street, Dublin  2
Presenter: Matthew Willcox
Contact: Aoife Doran
+353 1 2160156

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Join us on Wednesday, 31st May for a Marketing Breakfast on how insights from Behavioural Science can help unlock the most dogged human behavior with Matthew Willcox, Founder & Executive Director, Institute of Decision Making, FCB.

One habit which influences how consumers make choices involves a frequent inability to prioritise long-term payoffs over short-term gains. Another powerful determinant of consumer decisions is an aversion to loss, a motivator that often outweighs the potential for receiving benefits.

"Marketers need to consider factors such as short-termism, "hyperbolic" discounting and other principles from behavioural economics as they seek to build connections with consumers. Understanding this is key in tackling problems like encouraging people to save more for pensions or wear sunscreen at the beach. Willcox said."

 Matthew Willcox  Matthew has more than 20 years of marketing communications experience, advising organizations such as Levi Strauss and Co., Electronic Arts, GSK, Nestlé, American Express and Unilever.  His current focus is helping social development organizations bring a deeper understanding of how humans make choices to their work.

Matthew's book, "The Business of Choice: Marketing to Consumers' Instincts" was named “Marketing Book of The Year 2016” by Marketing & Sales Books, and was co-winner of the American Marketing Association’s prestigious Berry Book Award.

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Date: Wednesday, 31st May 2017, (from 7.45am to 9.00am)
Venue: Fire Restaurant, next to the Mansion House, Dawson Street, Dublin 2
Cost:  €30 for non-members and €20 for Signed In members (please sign in using your username and password to avail of the member rates)

The Marketing Breakfast is sponsored by Vizeum

Vizeum's promise is to drive business value through media for its clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure, ensuring that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. Vizeum has the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

 The Marketing Breakfast is Sponsored By Vizeum

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