You will learn to put in place email marketing techniques, strategies, tactics and technologies. You will learn how to create your email strategy, select the correct tools, know the right subject lines, devise a segmentation and messaging strategy and evaluate ROI.

The workshop allows for plenty of interaction and is perfect for those in professional services and manufacturing,

Outline

·      Developing an Email Marketing Strategy that aligns with your business goals

·      Creating your email strategy: the nuts and bolts

o   Subject Lines and copy issues to maximise response

o   Open Rates

o   Content

o   Subscriber Experience

·      Email marketing planning

o   Reviewing options for email communications preferences and profiles

o   Defining an appropriate touchpoint strategy

o   Getting the most from your list through segmentation and targeting

o   Strategies to improve deliverability

·      Tools: software and email clients

·      Effective email strategies and campaigns

o   Developing your own email list

o   Customer targeting options for segmentation

o   Using behavioural /response-based targeting

·      Subject lines and copy issues to maximise response

·      Case studies of successful email campaigns

About Colin Lewis

Colin Lewis an award-winning marketer with over 20 years experience in airline, telecoms and travel brands in Europe, Asia and Australia.

He is the Marketing Director of BMI – British Midland, responsible for brand, PR, Product, eCommerce, digital transformation and communications for this premium airline across Europe.

Colin was just selected as one of the top 100 Marketers in the UK (Marketing Week’s 2015 Vision 100 – the 'brightest, best, most visionary Marketers in the UK) on the back of winning ‘Marketing Leader of the Year in Ireland in 2008. 

Colin has been managing websites since 1999, including eCommerce sites turning over €100m and is an adviser to numerous international digital businesses.

Colin is the Programmer of Ireland’s largest Digital Marketing Conference, DMX Dublin.  He is a regular lecturer and speaker at conferences on digital topics in the UK, Holland and Spain. 

Colin has an MBA from Ireland’s leading graduate school of business, Smurfit Graduate School of Business as well as an MSc and undergraduate BComm.

DETAILS 

Date: Tuesday 27 June 2017

Time: 9:15am - 1:00pm

Location: The Marketing Institute

Price: Member Rate: €150, Non-Member Rate: €250

TO BOOK

Please email Ailish on ailish@mii.ie or call 01 295 2355.

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.