David JagoMINTEL'S world-class food and drink analyst, explores HOW THE FOOD INDUSTRY IS STRIVING TO WIN CONSUMER TRUST (this is part of MINTEL's 2017 Big Conversation European Roadshow).
It is not just politics and big business which people have trust issues with: the level of consumer trust in the food industry has been shaken, according to new Mintel data. This presentation explores the role of trust in the relationship between consumers and food and drink, and what brands can do to win it. We look at how packaging can convey a trustworthy appeal, and discuss alternative issues which are affecting trust, like expert opinion, Brexit and social media.
Gain insight and inspiration - engage in meaningful conversations and explore the potential for your business to grow.
In addition, David will summarise the top selling products by category for the last year across the Food & Drink industry, and will take a look at how Packaging supports claims of trust and provenance.
Date: Tuesday, 13th June 2017
- Registration / Refreshments and Networking from 7.45am to 8.15am
- Presentation from 8.15am to 9.45am
Venue: The Fitzwilliam Hotel, Dublin 2
Cost: €30 for non-members and €20 for Signed In members
*Early registration is recommended as places will be allocated on a first booked basis and payment must be made PRIOR to the event.
David Jago – Director of Innovation & Insight, MINTEL
With over 20 years experience tracking and analysing new product trends, David Jago offers a unique perspective on the marketplace and new product development. As Director of Innovation & Insight he is responsible for providing tailored research and analysis in the fields of product development, market appraisal and competitor evaluation, to a broad range of packaged goods manufacturers, their suppliers and agencies in Europe, North America and Asia. The role incorporates a close involvement in the continued development of Mintel GNPD.
David has had numerous articles published in trade press and professional journals, and is a regular speaker at conferences around the world, as well as industry groups and client-specific meetings in Europe, the USA, and Japan. He has also been involved in the judging of several new product awards.
Recent MII events and articles featuring David include:
Q&A with David Jago
2016 FAST FOOD VS SLOW FOOD - THE PARADOX OF MODERN CONSUMPTION WITH MINTEL
2015 A DIET REVOLUTION - MINTEL ON HOW NICHE IS BECOMING THE NEW MAINSTREAM