The Marketing Brekfast Series - Dairygold, Making an Irish Icon Matter
Date: 20th September 2017
Time: 7:45 AM to 9:00 AM
Location: Fire Restaurant
Join us on Wednesday, 20th September for the first Marketing Breakfast of the autumn series.
Michelle will discuss the journey of repositioning the iconic Dairygold brand focusing on the communications strategy behind the ATL campaign ‘Make a Minute’ which connected with consumers on an emotional level, created a distinct brand personality & solidified Dairygold’s market leading position.
Kerry Foods own an impressive stable household name brands, from Cheestrings, Yollies, Denny and Dairygold. Kerry Foods is part of Kerry Group, world leader in Taste & Nutrition serving the food, beverage and pharmaceutical industries and leading consumer foods with sales in over 140 countries worldwide.