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SPONSORSHIP FORUM
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SPONSORSHIP FORUM

20/03/2018
When: Tuesday 20 March 2018
9:15am-4:30pm
Where: The Radisson Blu St Helen's
Stillorgan Road
Blackrock, Dublin 
Ireland
Contact: Ailish Hollingsworth
+353 1 295 2355 Ext 4


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Sponsorship Forum

Our upcoming Sponsorship Forum is a must for anyone with a desire to delve into the world of sponsorship and gather insights from Ireland’s leading sponsorship experts.

Due to the weather forecast, this course has been postponed to 20th March.

Key Details

Date: Due to the weather forecast, this course has been postponed to 20th March

Time: 9:30am - 4:30pm

Location: Radisson Blu St Helen's, Stillorgan Road, Blackrock, Co. Dublin.

 

Member Rate: 275€ - Non-Member Rate: 375€

Description

This one day sponsorship course, developed in conjunction with Teneo PSG, Ireland’s leading sports and sponsorship agency, will provide you with a strong foundation in the fundamentals of sponsorship and a greater understanding of what sponsorship can do for your brand or organisation.  

The Forum will cover sponsorship theory, strategy, activation and evaluation with a stellar line up of top Irish sponsorship industry professionals sharing their expertise.

Over the course of the day we will explore the history of sponsorship, principles of best practice, how to develop a sponsorship strategy and best practice evaluation.

Ireland’s top marketers will be on hand to discuss best practice case studies, strategy, activation and brand ambassador engagement.

Learning outcomes

On completion attendees will have:

   A clear understanding of sponsorship and what it can deliver

   A blueprint for developing a sponsorship strategy

   A strategic approach to sponsorship activation and measurement

Who should attend?

This forum is best suited for sponsorship practitioners at any career stage who would like to increase their knowledge and upgrade skills in sponsorship.

  

 

 

Course Content

An introduction to sponsorship

The sponsorship landscape

The role of sponsorship in the marketing mix

What sponsorship can do for your brand

Developing a sponsorship strategy

Principles of sponsorship best practice

Best in class sponsorship case studies

A strategic approach to sponsorship activation

Guidelines for drafting a sponsorship contract

Measuring the success of sponsorship

Future trends

 

Schedule

Speakers

Michael O’Keeffe, CEO Teneo PSG 

Kelli O’Keeffe, Director Teneo Sports 

Rob Pearson, Associate Director Teneo Sports 

Joanne O’Sullivan, Associate Director, Teneo Sports 

Kieran McSweeney, Associate Director, Teneo Sports

Gerry Nixon, ‎Senior Sponsorship and Engagement Manager, ‎Vodafone Ireland Vodafone Centre Stage 

Valerie Hedin, External Communications Manager, Eirgrid Eirgrid & The GAA 

Deirdre Kilroy, Partner | Head of Intellectual Property, Matheson

AIG, Dublin GAA & the All Blacks

John Gillick, Head of direct marketing and sponsorship, AIG

Standard Life and The Lions – One Team, One Standard 

Sharon Smyth, Head of Brand and Engagement, proposition and marketing 

Case Studies

AIG, Dublin GAA & the All Blacks

John Gillick, Head of Direct Marketing and Sponsorship, AIG

Standard Life and The Lions – One Team, One Standard 

Sharon Smyth, Head of Brand and Engagement, Proposition and Marketing 

Rightsholder Panel

Emma Kiernan, Marketing Manager, Dublin Zoo

‎Sian Redmond, Head of Marketing Partnerships, Live Nation Ireland

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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