Our upcoming Sponsorship Forum is a must for anyone with a desire to delve into the world of sponsorship and gather insights from Ireland’s leading sponsorship experts.
Date: Thursday 1st March 2018
Time: 9:15am - 4:30pm
Member Rate: 275€ - Non-Member Rate: 375€
This one day sponsorship course, developed in conjunction with Teneo PSG, Ireland’s leading sports and sponsorship agency, will provide you with a strong foundation in the fundamentals of sponsorship and a greater understanding of what sponsorship can do for your brand or organisation.
The Forum will cover sponsorship theory, strategy, activation and evaluation with a stellar line up of top Irish sponsorship industry professionals sharing their expertise.
Over the course of the day we will explore the history of sponsorship, principles of best practice, how to develop a sponsorship strategy and best practice evaluation.
Ireland’s top marketers will be on hand to discuss best practice case studies, strategy, activation and brand ambassador engagement.
Who should attend?
This forum is best suited for sponsorship practitioners at any career stage who would like to increase their knowledge and upgrade skills in sponsorship.
An introduction to sponsorship
The sponsorship landscape
The role of sponsorship in the marketing mix
What sponsorship can do for your brand
Developing a sponsorship strategy
Principles of sponsorship best practice
Best in class sponsorship case studies
A strategic approach to sponsorship activation
Guidelines for drafting a sponsorship contract
Measuring the success of sponsorship
Michael O’Keeffe, CEO Teneo PSG
Kelli O’Keeffe, Director Teneo Sports
Rob Pearson, Associate Director Teneo Sports
Joanne O’Sullivan, Associate Director, Teneo Sports
Kieran McSweeney, Associate Director, Teneo Sports
Gerry Nixon, Senior Sponsorship and Engagement Manager, Vodafone Ireland Vodafone Centre Stage
Valerie Hedin, External Communications Manager, Eirgrid Eirgrid & The GAA
Deirdre Kilroy, Partner | Head of Intellectual Property, Matheson
AIG, Dublin GAA & the All Blacks
John Gillick, Head of direct marketing and sponsorship, AIG
Standard Life and The Lions – One Team, One Standard
Sharon Smyth, Head of Brand and Engagement, proposition and marketing