Renew Membership | Contact Us | Print Page | Sign In | Register
Tell a Friend About This EventTell a Friend

When: Thursday, 16th November 2017
7:30am to 9:45am
Where: Paccar Theatre
Science Gallery
Pearse Street
Dublin 2
Contact: Dillon Branagan
01 2160153

Online registration is closed.
« Go to Upcoming Event List  

Create Alt Delete 

Join us on Thursday, 16th of November when we will discuss the importance of science and psychology to inform your content strategy and how brands can navigate their way to success, by learning from leading content creators.

Key Details

Create Alt Delete - A joint event by The Marketing Institute and Mediaworks.

Date: Thursday 16th of November 2017

Time: 7:45 am to 9:45 am

Location: Paccar Theatre, Science Gallery


Member: €20 - Non Member: €30 


How are science and psychology changing the face of content? 

AI Intelligence, robot journalism, personalised futures and the power of storytelling are just some of the themes we will be exploring at the Create, Alt, Delete event being held by Mediaworks and the Marketing Institute of Ireland in the Science Gallery on Thursday November 16th.  Anne-Marie Tomchak, UK Editor of Mashable, Emer Lawn, Director of Mediaworks and Matthew Celuszak, Co-Founder and CEO of Crowd Emotion will present their take on how to leverage your content strategy, now and into the future.



UK Editor | Mashable

Anne-Marie Tomchak is the UK Editor of Mashable, a media and entertainment company at the forefront of tech, science and digital culture. She has spent over a decade reporting and presenting for national and international broadcasters including the BBC, RTE, Deutsche Welle, American Public Media and NPR. In 2013, Anne-Marie launched the social media investigative unit BBC Trending. During her time at the corporation, she also developed the mobile video offering on the BBC News app and fronted live social broadcasts. Anne-Marie is one of the leading digital media voices contextualizing the role of technology in the modern world. Her TV documentaries include ‘Cloud Control: Who Owns Your Data?’ about big data and digital fingerprints. She’s currently making “Will A Robot Steal My Job” about how AI and automation will impact the work force. It will be broadcast on RTE One during Science Week in November 2017. 



Co Founder and CEO | Crowd Emotion

People and technology are merging. Matt is on a personal mission to insure the merge is people friendly creating a totally personalised future where technology can empathise with you and you control your data transactions. Currently, Matt serves as Chairman and CEO of CrowdEmotion, a company that enables sensors to read body language and interpret emotional data. He will discuss their groundbreaking work in tracking attention and engagement to drive business results in a digital world.



Director | Mediaworks

Emer Lawn is a Board Director of Mediaworks, part of Core Media which are Ireland’s largest marketing communications agency. Emer is responsible for the ongoing development of the company’s digital communication services. Before Mediaworks, Emer served as Board Director of Radical, responsible for the initial growth and continued development of the social media services for the company. Emer is a multi-award winning communications practitioner and has been a Lecturer for various industry bodies.











Event Partners 

Mediaworks is a forward thinking media agency - part of Core Media - Ireland's largest marketing communications group.

Terms & Conditions 

Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

©2018 The Marketing Institute of Ireland CLG. All rights reserved.