What is the course about?

Design Thinking is an iterative process that focuses on understanding users needs, challenging assumptions, and redefining problems. It offers a human centric approach to solving problems that draws “from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success” (Tim Brown, Executive Chair of IDEO). It is a creative method that finds application in Innovation Management, User Experience Design, Strategic Digital Marketing, Development of New Products, …

This module will build the participants competence in applying collaborative, learning, and problem-solving approaches based on deep consumer research and testing. Participants will strengthen their skills in identifying challenges, gathering information, generating potential solutions, refining ideas and testing solutions.
Ultimately, their ability to unlock fresh and unique insights to address unmet customers needs will be key in driving competitive and sustainable market advantage

 

What will participants learn/achieve?

On completion of this module, the learner will be able to :

  • Demonstrate an in-depth knowledge of what Design Thinking.
  • Undertake critical application of Design Thinking, demonstrating an appreciation for the link between consumer research and innovative solutions.
  • Understand the applications of each of the Design Thinking step, and implement design thinking philosophy to appropriate aspects of marketing practices.
  • Critically reflect on current problems, new insights and future trends in developing new product and services and the impact of technology on human behaviour.

Who is it for? Career stage?

Competency Framework: Career Stages 2,3 &4

Mid to senior level

Prospective students will be those looking to step up in the business world.

Individuals seeking a career changer or are in the midst of a career review, and looking to progress to a more senior level will find this Executive Diploma of real value.

What is the course’s USP?

This diploma module is designed to build the students’ understanding and practical application of the innovative and design decisions that are led by  uncovering  and empathising  with the needs and wants of customers.  This diploma is delivered through a blended approach of lecturers, case studies and assignment work. The case studies used on this diploma, along students to stimulate discussions while analysing financial information.  This Executive Diploma is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.

 

 

What will you get?

• A fully accredited CPD qualification at Level 8 on the NFQ awarded by TU Dublin

• An Executive (CPD) Diploma delivered over evening sessions, with case studies, additional self-study and laboratory work

• Exposure to leading and respected practitioners and experts

Modules:

  • Tools and techniques of Design Thinking
  • Strategic Innovation Management & Design Thinking
  • Design Thinking, Leadership & Organisational Culture
  • Design Thinking Strategy
  • Consumer Research & Persona Development
  • Usability Testing
  • Practical Prototyping
  • Service Design
  • Design for Impact (social impact)
  • Industry Challenge

Marketer Pathways Competencies

Marketer Competencies

  • Marketing Strategy
  • Corporate Communications
  • Customer Centricity

Business Competencies

  • Commercial Awareness
  • Decisions & Judgment
  • Project Management

People Competencies

  • Communications & Interpersonal Skills
  • Developing People
  • Team Building
  • Relationship Management

Course Trainers

Jade Kim

Programme Manager, School of Marketing, TU Dublin

Jade Kim is the programme manager for our MSc in Digital Marketing & Analytics. She also teaches our Executive Diploma in Strategic Digital Marketing, where she lectures on Design Thinking & Strategic Digital Marketing.

Jade has has a Masters in Business Administration, StrategicMarketing & Management from Grenoble Ecole De Management . She is currently completing her PhD with a focus on Identity, Change, People and Organisations Working towards or Playing with Identity.

https://mii.ie/wp-content/uploads/2020/04/49.png
https://mii.ie/wp-content/uploads/2020/04/Eadaoin.png

Eadaoin McCarthy

Founder of InsightDesigned

Eadaoin McCarthy is a leading expert & thought leader on insight effectiveness & on becoming an insightful hero. She is the Founder of InsightDesigned , an insights to innovation consultancy, advising brands & start up’s on new product and brand development . She enjoys helping her clients use the right information in the right way to provoke the right actions . This is inspired by combining a unique blend of design and drama methods that unleash creative and critical thinking.

An important note on accreditation

As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with TU Dublin, Ireland’s largest marketing educator, to jointly operate this Executive Diploma programme. Accreditation speaks to a sense of public trust, as well as to professional quality.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.