Course Overview

If you are a marketing professional looking to improve your understanding of financial concepts then this is the right course for you.

With this diploma you will be introduced to the main models necessary for business planning, learn how to critically evaluate financial information and contribute meaningfully to key marketing budget decisions.

The programme will help to emphasise the importance of financial management in a strategic marketing context.


Is it for me?

This course provides you with an understanding of the importance of financial management in a business context. The course is concerned with the analysis and application of financial and management accounting information as inputs into management and marketing decisions.




1 September 2020

8pm – 10pm


TU Dublin,
Aungier Street,
Dublin 2


Sean O'Reilly


Aoife Moreton
01 216 0153

What will you get?

• A fully accredited CPD qualification at Level 8 on the NFQ awarded by TU Dublin

• An Executive (CPD) Diploma delivered over evening sessions, with case studies, additional self-study and laboratory work

• Exposure to leading and respected practitioners and experts

What will you learn?

• Understand and critically evaluate financial information

• Contribute in a meaningful way to management and marketing decisions based on the analysis of management accounting data

• Conduct sensitivity analysis of financial projections by means of spreadsheets

• Evaluate alternative sources of finance and assess investment possibilities

• Work effectively in teams to formulate key decisions

Marketer Pathways Competencies

Marketer Competencies

  • Strategic Marketing

Business Competencies

  • Commercial Awareness
  • Decision Making & Judgment
  • Making a Business Impact
  • Organisational Awareness
  • Risk Management

People Competencies

  • Negotiation Skills

Course Trainer

Sean O'Reilly

Assistant head of school in Accounting and Finance at TU Dublin

An important note on accreditation

As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with TU Dublin, Ireland’s largest marketing educator, to jointly operate this Executive Diploma programme. Accreditation speaks to a sense of public trust, as well as to professional quality.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.