What is the course about?
The 12 week Executive Diploma in Strategic Digital Marketing has been designed for marketing professionals looking to understand how to develop and implement an effective digital marketing strategy. Classes are delivered by both academic specialists and industry experts, and participants will receive a rigorous and solid immersion in how to organise, plan, implement and control a digital marketing strategy within a broader strategic framework The Executive Diploma in Strategic Digital Marketing challenges the student to critically evaluate alternative business and revenue models. It explores how digital marketing can create customer value.
Please note : If you wish to be issued with an invoice for this course, please email training@mii.ie
What will participants learn/achieve?
On completion of this programme/module, the learner will be able to
- Understand the challenges and structures involved in managing a digital marketing strategy as part of the overall strategy for an organisation
- Deploy appropriate digital marketing tools and tactics in the context of an integrated digital marketing strategy
- Use competitor analysis and benchmarking tools to benchmark relative online performance
- Understand the strategic implications of different business and revenue models in an online environment
- Manage a brand’s online presence
- Develop a structured approach to Lead generation, customer acquisition, customer conversion and customer retention
- Be able to implement a formal planning and monitoring and budgeting system for a digital marketing strategy
Who is it for? Career stage?
Competency Framework: Career Stages 2,3 &4
Mid to senior level
Prospective students will be those looking to step up in the business world.
Individuals seeking a career changer or are in the midst of a career review, and looking to progress to a more senior level will find this Executive Diploma of real value.
What is the course’s USP?
Unlike other Strategic Digital Marketing programmes, this Executive Diploma has been specifically designed for marketers, looking to accelerate their career development and transition into a more senior role, or those looking to make a career change. This Executive Diploma is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.
Students who complete this Executive Diploma, may progress to the MSc in Digital Marketing & Analytics (TU354) with an exemption from one of the 1st semester modules on that master’s degree.
Pricing
Member Price: €1,650 – Non-Member Price: €1,910
The non-Member Price includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
Corporate Training Credits of €500 maximum can be used against this course.
14 September 2021,6-9pm
Where
Online Learning Via Zoom
Presenter
MII // TU Dublin Faculty
Contact
Aoife Moreton
aoifem@mii.ie
Price
Member: €1,650 | Non-Member: €1,910
Modules
Digital Marketing Strategy
Social Media
Search Engine Marketing: SEO
Search Engine Marketing: PPC
Design Thinking
Conversion Rate Optimisation
Data Strategy
Analytics
Marketer Pathways Competencies
Marketer Competencies
- Integrated Analytics
- Digital Marketing
- New Product Development
- Research
- Strategic Marketing
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Organisational Awareness
- Decision & Judgement
People Competencies
- Relationship management
When it comes to Digital Marketing there are always learnings and the Executive Diploma not only gives you the learning boost required but also the tools to put them into practice. Really well presented and highly recommended.
Co-founder, Collaborative
Really enjoyed doing this course online, made it so much more accessible for me as I live in Co. Clare. Delighted how relevant it was to my work and feel much more confident when working on the digital marketing side of my job, would absolutely recommend to colleagues.
Chartered Accountants Ireland
"It’s been an interesting experience online. What you gain on not having the commute you lose in not interacting face to face with others on the course."
Irish Life
"I didn't expect to get so much for myself when I decided to do the course, but I have taken a huge amount away to think about over the coming weeks."
Circle K
"I enjoyed the mix of industry experts who each brought their own slant on the profession and helped us as students position another piece in the digital marketing jigsaw puzzle. Having completed the digital marketing plan for a business as part of the course I am now comfortable with the subject."
Business Consultant
"I must say I really enjoyed the course, the lecturers, ongoing communication and its overall structure was brilliant and made for a great learning experience. I have recommended this course to a number of people as I learned so much and it is such great value. "
Marketing Specialist
"Excellent course, superb insights, highly recommended. Taught by the very best in the business, this course deciphers the myriad of digital marketing opportunities into a structured framework that you can apply, step by step, to your brand or business. I would almost do it again just for the latest insights & future trends!"
Client Services Project Manager, Originate Creative
"One area from DMEP that I really appreciated was the opportunity to network with small business owners, education practitioners as well the expert lecturers to understand how a good digital marketing programme can really transform the way marketing will change both today and tomorrow."
Head of Marketing, Private Banking at Bank of Ireland
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
