This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy. You will learn from industry practitioners over 14 evening sessions, one evening per week (two evenings in the first week). The first two sessions are on Tuesday and Wednesday evenings, from 6.00pm to 9pm. After this, sessions will take place on Tuesday evenings from 6pm.

The course is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.

Register for your place now!

17 January 2023,6-9pm

Where

Online via Zoom

Presenter

TU Dublin & MII Faculty

Contact

Contact
Aoife Moreton
aoifem@mii.ie

Price

Member Price: €1,650 – Non-Member Price: €2,000

The non-Member Price includes an Annual Marketing Skills Membership (valued at €282), subject to meeting our membership criteria.

Corporate Training Credits of €500 maximum can be used against this course.

Modules:

  • Digital Marketing Strategy
  • Social Media
  • Search Engine Marketing: SEO
  • Search Engine Marketing: PPC
  • Conversion Rate Optimisation
  • Data Strategy
  • Analytics
  • Performance-Based Digital Display Advertising
  • E-Commerce
  • Email Marketing
  • Sustainability
  • Innovation

Marketer Pathways Competencies:

Marketer Competencies

  • Integrated Analytics
  • Digital Marketing
  • New Product Development
  • Research
  • Strategic Marketing
  • Marketing Strategy

Business Competencies

  • Planning & Prioritisation
  • Organisational Awareness
  • Decision & Judgement

People Competencies

  • Relationship management

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.