This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy. You will learn from industry practitioners over 14 evening sessions, one evening per week (two evenings in the first week). The first two sessions are on Tuesday and Wednesday evenings, from 6.00pm to 9pm. After this, sessions will take place on Tuesday evenings from 6pm.
The course is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.
13 September 2022,6-9pm
Where
Online via Zoom
Presenter
TU Dublin & MII Faculty
Contact
Contact
Aoife Moreton
aoifem@mii.ie
Price
Member Price: €1,650 – Non-Member Price: €1,910
The non-Member Price includes an Annual Marketing Skills Membership (valued at €282), subject to meeting our membership criteria.
Corporate Training Credits of €500 maximum can be used against this course.
Modules:
- Digital Marketing Strategy
- Social Media
- Search Engine Marketing: SEO
- Search Engine Marketing: PPC
- Conversion Rate Optimisation
- Data Strategy
- Analytics
- Performance-Based Digital Display Advertising
- E-Commerce
- Email Marketing
- Mobile Marketing
- Digital Models: Future of Digital
Marketer Pathways Competencies:
Marketer Competencies
- Integrated Analytics
- Digital Marketing
- New Product Development
- Research
- Strategic Marketing
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Organisational Awareness
- Decision & Judgement
People Competencies
- Relationship management
"The course was very effective in informing and updating my knowledge n detail of the various aspects of digital marketing, and providing an overview of how it all pulls together, in addition to looking at future trends coming down the line and how there might be practical marketing opportunities in a not too distant future"
IBTS
I just wanted to say thanks also for a really brilliant course. I’ve worked in marketing for over 15 years and wasn’t sure going into it, how much I’d be learning. How wrong I was! The course has taught me so much and has really boosted my digital Marketing skills so thanks to you and all the lecturers for everything!
Marketing Manager, Toplines Murtaghs
There are a lot of courses out there in the market but I was so glad that I signed up to the MII Strategic Digital Marketing Executive Diploma course. I now have an agile strategic digital marketing plan for the next 6 to 12 months for our business and it has really opened my mind to new digital marketing possibilities to drive, nurture and convert more leads via the SOSTAC framework. A framework that works! Thanks MII & all the tutors involved throughout the course
Marketing Manager, we.trade
"Excellent course, superb insights, highly recommended. Taught by the very best in the business, this course deciphers the myriad of digital marketing opportunities into a structured framework that you can apply, step by step, to your brand or business. I would almost do it again just for the latest insights & future trends!"
JLL Ireland
"One area from DMEP that I really appreciated was the opportunity to network with small business owners, education practitioners as well the expert lecturers to understand how a good digital marketing programme can really transform the way marketing will change both today and tomorrow."
Head of Marketing, Private Banking at Bank of Ireland
"I have learned so much throughout, and gained valuable industry insight. It was really well organised, the lecturers were interesting and knowledgeable and the content was practical and already adding value to my everyday work life. Since I joined the course, I have been promoted within my company to Head of Digital Marketing for the UK and EMEA."
Marketing and Communications Manager, Colliers
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
