Course Overview
This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy, is back again starting January 11th 2021.
You will learn from industry practitioners over 14 evening sessions, one evening per week (two evenings in the first week). The first four sessions are on Monday evenings and Tuesday evenings, from 6.00pm to 9pm. After this, sessions will take place on Tuesday evenings from 6pm.
In addition, any graduate of this Diploma programme wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption from one of the first semester modules on that master’s degree.
The course is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.
Member Price: €1,650 – Non-Member Price: €1,910
The non-Member Price includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
Corporate Training Credits of €500 maximum can be used against this course.
Modules:
- Digital Marketing Strategy
- Social Media
- Search Engine Marketing: SEO
- Search Engine Marketing: PPC
- Conversion Rate Optimisation
- Data Strategy
- Analytics
- Performance-Based Digital Display Advertising
- Gamification
- E-Commerce
- Email Marketing
- Mobile Marketing
- Digital Models: Future of Digital
Marketer Pathways Competencies
Marketer Competencies
- Integrated Analytics
- Digital Marketing
- New Product Development
- Research
- Strategic Marketing
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Organisational Awareness
- Decision & Judgement
People Competencies
- Relationship management
"Excellent course, superb insights, highly recommended. Taught by the very best in the business, this course deciphers the myriad of digital marketing opportunities into a structured framework that you can apply, step by step, to your brand or business. I would almost do it again just for the latest insights & future trends!"
Marketing Manager, JLL Ireland
"My motivation in signing up was to get a framework to understand how digital marketing could support our business. From learning about e-Commerce, UX, Social and email marketing, the program certainly met expectations and actually challenged some of my thinking. Probably the one area from DMEP that I really appreciated was the opportunity to network with small business owners, education practitioners as well the expert lecturers to understand how a good digital marketing programme can really transform the way marketing will change both today and tomorrow."
Head of Marketing, Private Banking at Bank of Ireland
"I had no previous formal marketing qualifications and my knowledge in this sector came from working closely with the marketing function in various corporate retail roles. I chose the course as I wanted to become fluent in the language of digital marketing and to gain the knowledge which will support my business clients in growing their businesses. I enjoyed the mix of industry experts who each brought their own slant on the profession and helped us as students position another piece in the digital marketing jigsaw puzzle. Having completed the digital marketing plan for a business as part of the course I am now comfortable with the subject. It is a fascinating business function and this course builds expertise and develops a curiosity on all things relating to digital marketing. Delighted to have completed the course and I recommend it to business leaders who have a desire to drive their business forward"
Business Consultant
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
