Course Overview
This course will now be provided fully online.
This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy.
You will learn from industry practitioners over 14 evening sessions, one evening per week (two evenings in the first week). The first four sessions are on Monday evenings and Tuesday evenings, from 6.00pm to 9pm. After this, sessions will take place on Tuesday evenings from 6pm.
In addition, any graduate of this Diploma programme wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption from one of the first semester modules on that master’s degree.
The course is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.
When
7 September 2020
6pm-9pm
Where
Online Learning.
Presenter
Various trainers and speakers
Contact
Aoife Moreton
aoifem@mii.ie
Member Price: €1,590 – Non-Member Price: €1,850
The non-Member Price includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
Modules:
- Digital Marketing Strategy
- Social Media
- Search Engine Marketing: SEO
- Search Engine Marketing: PPC
- Conversion Rate Optimisation
- Data Strategy
- Analytics
- Performance-Based Digital Display Advertising
- Gamification
- E-Commerce
- Email Marketing
- Mobile Marketing
- Digital Models: Future of Digital
Marketer Pathways Competencies
Marketer Competencies
- Integrated Analytics
- Digital Marketing
- New Product Development
- Research
- Strategic Marketing
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Organisational Awareness
- Decision & Judgement
People Competencies
- Relationship management
"Excellent course, superb insights, highly recommended. Taught by the very best in the business, this course deciphers the myriad of digital marketing opportunities into a structured framework that you can apply, step by step, to your brand or business. I would almost do it again just for the latest insights & future trends!"
Marketing Manager, JLL Ireland
"My motivation in signing up was to get a framework to understand how digital marketing could support our business. From learning about e-Commerce, UX, Social and email marketing, the program certainly met expectations and actually challenged some of my thinking. Probably the one area from DMEP that I really appreciated was the opportunity to network with small business owners, education practitioners as well the expert lecturers to understand how a good digital marketing programme can really transform the way marketing will change both today and tomorrow."
Head of Marketing, Private Banking at Bank of Ireland
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
