What is the course about?
The 12 week Executive Diploma in Strategic Digital Marketing is designed to get you up to speed with the latest developments in the fast-paced world of marketing. You will be taught by industry and academic experts. This diploma is primarily concerned with providing the learner with the knowledge, competencies and skills to become a successful digital marketer. It will provide the learner with the strategic framework within which digital marketing operates. Students will receive a rigorous and solid immersion in how to organise, plan, implement and control a digital marketing strategy within a broader strategic framework. The Executive Diploma in Strategic Digital Marketing challenges the student to critically evaluate alternative business and revenue models. It explores how digital marketing can create customer value.
Please note : If you wish to be issued with an invoice for this course, please email training@mii.ie
What will participants learn/achieve?
On completion of this programme/module, the learner will be able to
- Understand the challenges and structures involved in managing a digital marketing strategy as part of the overall strategy for an organisation
- Deploy appropriate digital marketing tools and tactics in the context of an integrated digital marketing strategy
- Use competitor analysis and benchmarking tools to benchmark relative online performance
- Understand the strategic implications of different business and revenue models in an online environment
- Manage a brand’s online presence
- Develop a structured approach to Lead generation, customer acquisition, customer conversion and customer retention
- Be able to implement a formal planning and monitoring and budgeting system for a digital marketing strategy
Who is it for? Career stage?
Competency Framework: Career Stages 2,3 &4
Mid to senior level
Prospective students will be those looking to step up in the business world.
Individuals seeking a career changer or are in the midst of a career review, and looking to progress to a more senior level will find this Executive Diploma of real value.
What is the course’s USP?
Unlike other Strategic Digital Marketing programmes, this Executive Diploma has been specifically designed for marketers, looking to accelerate their career development and transition into a more senior role, or those looking to make a career change. This Executive Diploma is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.
Students who complete this Executive Diploma, may progress to the MSc in Digital Marketing & Analytics (TU354) with an exemption from one of the 1st semester modules on that master’s degree.
Executive Diploma in Strategic Digital Marketing Webinar
On Wednesday December 2nd, we held an online open lecture webinar about our Executive Diploma in Strategic Digital Marketing.
Dr. Tony Buckley, TU Dublin, Colin Lewis, MII faculty and Barbara Dunne, current MSc 2020 MII Scholarship discussed how beneficial and practical the Executive Diploma in Strategic Digital Marketing is in creating the foundations for MSc in Digital Marketing & Analytics.
You can rewatch the recording here.
Really enjoyed doing this course online, made it so much more accessible for me as I live in Co. Clare. Delighted how relevant it was to my work and feel much more confident when working on the digital marketing side of my job, would absolutely recommend to colleagues.
Chartered Accountants Ireland
"It’s been an interesting experience online. What you gain on not having the commute you lose in not interacting face to face with others on the course."
Irish Life
"I didn't expect to get so much for myself when I decided to do the course, but I have taken a huge amount away to think about over the coming weeks."
Circle K
"I had no previous formal marketing qualifications and my knowledge in this sector came from working closely with the marketing function in various corporate retail roles. I chose the course as I wanted to become fluent in the language of digital marketing and to gain the knowledge which will support my business clients in growing their businesses. I enjoyed the mix of industry experts who each brought their own slant on the profession and helped us as students position another piece in the digital marketing jigsaw puzzle. Having completed the digital marketing plan for a business as part of the course I am now comfortable with the subject. It is a fascinating business function and this course builds expertise and develops a curiosity on all things relating to digital marketing. Delighted to have completed the course and I recommend it to business leaders who have a desire to drive their business forward"
Business Consultant
I must say I really enjoyed the course, the lecturers, ongoing communication and its overall structure was brilliant and made for a great learning experience. I have recommended this course to a number of people as I learned so much and it is such great value.
Marketing Specialist
"Excellent course, superb insights, highly recommended. Taught by the very best in the business, this course deciphers the myriad of digital marketing opportunities into a structured framework that you can apply, step by step, to your brand or business. I would almost do it again just for the latest insights & future trends!"
Client Services Project Manager, Originate Creative
"My motivation in signing up was to get a framework to understand how digital marketing could support our business. From learning about e-Commerce, UX, Social and email marketing, the program certainly met expectations and actually challenged some of my thinking. Probably the one area from DMEP that I really appreciated was the opportunity to network with small business owners, education practitioners as well the expert lecturers to understand how a good digital marketing programme can really transform the way marketing will change both today and tomorrow."
Head of Marketing, Private Banking at Bank of Ireland
When
11 January 2021
6-9pm
Where
Online Learning
Presenter
Industry Experts
Contact
Aoife Moreton
aoifem@mii.ie
Member Price: €1,650 – Non-Member Price: €1,910
The non-Member Price includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
Corporate Training Credits of €500 maximum can be used against this course.
Please note : If you wish to be issued with an invoice for this course, please email training@mii.ie

Modules:
- Digital Marketing Strategy
- Social Media
- Search Engine Marketing: SEO
- Search Engine Marketing: PPC
- Design Thinking
- Conversion Rate Optimisation
- Data Strategy
- Analytics
- Performance-Based Digital Display Advertising
- E-Commerce
- Email Marketing
- Mobile Marketing
- Digital Models: Future of Digital
Marketer Pathways Competencies
Marketer Competencies
- Integrated Analytics
- Digital Marketing
- New Product Development
- Research
- Strategic Marketing
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Organisational Awareness
- Decision & Judgement
People Competencies
- Relationship management
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.