Course Overview

This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy, is back again starting January 11th 2021.

You will learn from industry practitioners over 14 evening sessions, one evening per week (two evenings in the first week). The first four sessions are on Monday evenings and Tuesday evenings, from 6.00pm to 9pm. After this, sessions will take place on Tuesday evenings from 6pm.

In addition, any graduate of this Diploma programme wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption from one of the first semester modules on that master’s degree.

The course is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.

Modules:

  • Digital Marketing Strategy
  • Social Media
  • Search Engine Marketing: SEO
  • Search Engine Marketing: PPC
  • Conversion Rate Optimisation
  • Data Strategy
  • Analytics
  • Performance-Based Digital Display Advertising
  • Gamification
  • E-Commerce
  • Email Marketing
  • Mobile Marketing
  • Digital Models: Future of Digital

Marketer Pathways Competencies

Marketer Competencies

  • Integrated Analytics
  • Digital Marketing
  • New Product Development
  • Research
  • Strategic Marketing
  • Marketing Strategy

 

Business Competencies

  • Planning & Prioritisation
  • Organisational Awareness
  • Decision & Judgement

People Competencies

  • Relationship management

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.