The use of Content Marketing around the world has grown exponentially over the past five years. In fact it has grown so much, that it is now considered core marketing. But what is the situation in Ireland? How much budget is being allocated to content marketing? What methods are being used and to what success? What are the biggest challenges facing marketers and what are their priorities for 2020 in relation to content marketing?
These are all the questions we sought to answer in a survey that was jointly conducted by Zahra Media Group and the MII in November 2019.
More than 200 Irish marketers took part in the survey, and the findings and insights will be presented over breakfast on the 30th January 2020, followed by a panel discussion with industry professionals. A small teaser… 69% agree or strongly agree that Content Marketing is changing the game.
So book your place today, to make sure you’re ahead of the game!
Managing Director & Co-Founder of Zahra Media Group
Gina co-founded Zahra Media Group in 2003. Since then it has gone on to become one of Ireland’s leading content agencies whose purpose it is to connect brands to audiences through purposeful content. Zahra Media Group was shortlisted (as one of only six) in the Global Content Agency of the Year Awards in 2019. Current clients include Virgin Media, Aviva, Heineken, Skoda and MSD. Her particular area of expertise is developing award-winning, ROI returning content strategies for clients.
Senior Direct, CRM & Content Marketing Manager, Virgin Media Ireland
Graduating from DCU with a Business Degree that specialised in Marketing, Fionnuala supported this with further study in digital marketing, film production and more recently performance. She’s held marketing and management positions in a number of sectors and in 2013 joined the team in Virgin Media Ireland. As Senior Direct, CRM and Content Marketing Manager, she leads the team that looks after acquisition DM, customer communications, and drives the content marketing strategy for Virgin Media Ireland.
Engagement Marketing Manager, Aviva Ireland
Nicci joined Aviva in 2017 as Engagement Marketing Manager, bringing a wealth of knowledge from her extensive experience in tech, retail and financial services. Pulling from her experience of helping brands find their voice and connect effectively with their audiences through content marketing, she has successfully led the implementation of a consumer-insight driven, industry award-winning customer content strategy. As a result, Aviva have experienced unprecedented customer engagement, brand and commercial results within the financial services sector.