Webinar – How to advertise in a crisis
The COVID-19 pandemic has caused many advertisers to stop advertising; some are reviewing their campaigns and creating new work to show how they are responding to the crisis. There are many good reasons to continue advertising if you can, but how do you advertise in this very peculiar recession – one caused by disease? Join Orlando Wood, Chief Innovation Officer at System1 and author of advertising’s ‘repair manual’ Lemon(IPA, 2019) to learn whether brands can and should continue with their pre-existing work, how new ads are performing today and what kind of work is connecting well – and less well – in the pandemic.
Please note: registration for this webinar closes on Wednesday 3rd June at 4pm.
4 June 2020
10.00am - 11.00am
Webinar hosted via Zoom
Chief Innovation Officer at System1 & Author of Lemon
Orlando Wood is Chief Innovation Officer of the System1 Group, Honorary Fellow of the IPA and author of the IPA’s best-selling and widely acclaimed publication, Lemon (2019): a unique combination of neuroscience, cultural history and advertising research that describes a change in creative style that has occurred over the last 15 years – one that has undermined advertising effectiveness. His work has influenced thinking and practice in research, marketing and advertising, earning him recognition from the ARF, the AMA, Jay Chiat, ISBA, the MRS, ESOMAR and the IPA.