The Marketing Institute is the professional body for Ireland’s marketing people, in operation since 1962. By becoming a member, you give yourself the ultimate competitive advantage to perform at the highest level – through access to a wide range of practical marketing knowledge, cutting-edge upskill training programmes, and from networking opportunities with marketing peers throughout the country. Membership of The Marketing Institute is a statement of your true marketing professionalism.

Why Become A Member

Enhance your professional profile and gain visibility

  • Be listed on our online directory of members
  • Use the MMII designation letters after your name on your online profiles
  • Feature your professional news and articles on the member news section of our website
  • Participate in our member “In Conversation With” series and be featured in our newsletter

Grow your skillset to progress in your career

  • Assess your skills and identify gaps with our Marketer Pathways framework
  • Address the gaps with our wide range of courses and enjoy a reduced member rate – courses now available online
  • Apply for jobs through our career centre
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Build your network and learn from your peers

  • Join a community of 2,500+ marketers
  • Meet other members at our 30+ yearly events – due to covid-19 our events are currently taking place online
  • Get access to member-only events
  • Hear case studies from Irish marketers at the Marketing Breakfast and enjoy a reduced member rate
  • Can’t make it to an event? We make the content from most events available online for members, we now have over 50 hours of webinar recordings available for members.

Always keep up to date

  • Gain access to thousands of business and marketing publications with our online marketing library
  • Learn best practice and get inspired by browsing past events presentations and videos
  • Get must-read marketing content from around the web compiled for you in our monthly Observer newsletter

Who Can Join?

There are two routes to membership of the professional body:

The Qualifications Route:

You need an approved marketing or business degree together with at least 2 years’ professional experience in Marketing;

The Experience Route:

You need to demonstrate a minimum of 5 years’ professional experience in marketing management.

In both cases, candidates for full membership must present their credentials as part of the application process.

How To Join?

You can join online here or contact Rose at rose@mii.ie or call at  01-216 0158.

Full membership costs €230 annually and there is a once-off join fee of €32, so €262 in the first year.

Become a member today.


Join Now

Other Membership Options

Corporate Membership

If your marketing team has 10 or more members, a Corporate Membership might be for you.

Because it is a bundle of memberships, associates, training credits and event passes, it works well for teams who use more than one Marketing Institute service.

Discover The Benefits

Join By Exam

Do you hold a degree or postgraduate qualification in Marketing or Business? 

If so, you may be eligible for the Qualified Marketer Exam. Successful candidates will become full members of The Marketing Institute and will be given complimentary membership for the first year.

Find Out More