Founder of Beekon Batches, Honey Refresher, Karen O’Neill’s talk is inspired by her co creator, the honey bee. Karen gives us a perspective of her entrepreneurial approach in a time of uncertainty and change, through the lens of the bee. Shaped and inspired by bee-haviour Karen’s story gives us an interesting insight into her journey and lessons learnt in launching a new drinks brand and category in Ireland and in particular how the last 4 years journey has shaped her response to the last 8 weeks.