For the 3rd year running, we are proud to present the Irish B2B marketing survey. Run in partnership with Squaredot Agency the survey aims to let you know what’s going on in Irish B2B marketing, and deliver up-to-date stats and trends from the crazy year we have just had. It includes year-on-year comparisons, insights, expert commentary and recommendations for the Irish B2B marketing community.
The feedback from last year’s survey at its launch in the Dean Hotel was that you wanted to know more about what others were doing, and encourage the community to share ideas and insights. This year we hope we have achieved that, and more. Our aim is to help this community by conducting this survey and share the war stories and success stories of B2B marketers, so we can help each other deliver growth for our businesses.
Last year every industry witnessed unprecedented upheaval and disruption on a global scale. All things considered, Irish B2B companies appeared to have coped well, with plenty prospering. So how have Irish B2B marketers fared? What were your priorities and challenges? How did Covid-19 affect your business? What happened to your budgets? What generated leads? We had lots of questions and kept an open mind until we reviewed the results. Three themes surfaced:
1. Are B2B marketers under strain?
2. Who really gets their customers?
3. Are B2B brands doing enough to stand out from competition?