Stephen Cleary, Brand Manager with National Lottery has over than 14 years’ experience. He previously worked in Global Brand Marketing at adidas Football before joining National Lottery as Social Media Manager in 2019 and moving into the role of Brand Manager in 2022. Andy Mynes, Account Director at OLIVER has more than a decade of retail experience with the Brown Thomas Group. He later moved into advertising with Thinkhouse before joining OLIVER following the agency’s successful appointment to the National Lottery account. Together, they will explore the key campaign insights, target audience, creative approach and results - and answer the question: who knew advertising works?