Marketing 5’s: Building a Culture of Innovation with Dawn Spencer
The Hard Truths about Leading the Journey of Building and Sustaining an Innovation Function & Innovative Culture with Dawn Spencer
Our Marketing 5’s are a bespoke 5 step blueprint to help tackle the major marketing topics of our time. Designed for practical application, the Marketing 5’s is a no-nonsense, clear, and concise blueprint anchored in 5 key tips and tactics which you can implement immediately.
This presentation with Dawn Spencer, Marketing, Innovation & Sustainability Director at Kerry Foods B&I will discuss: Innovation
In this session, Dawn will share some of the insights she has gained having recently established an Innovation function in Kerry Foods. Innovation and innovative cultures are paradoxical. They demand an equal measure of creativity and discipline and striking that delicate balance required means that as leaders we must also strike that balance too. Join Dawn in this Marketing 5’s to learn about how she is starting to create the 5 behaviours to build a better innovative performance and a sustained innovation culture that will give you some cold hard truths to go away and think about.