Marketing Breakfast Series with Ruth Bailey
We are delighted to invite the marketing community to join us in our 2021 Marketing Breakfast Series in partnership with MCCP. Joining us for our September Breakfast is Ruth Bailey, CEO at VIGO Health
VIGO Health – New Brand, New World, New Beginning.
Ruth will guide you through the launch of VIGO Health, a new health and wellbeing solution during the pandemic. The journey of creating a new market, securing start-up funding, building the brand and the platform from scratch all while consumers were going through the most fundamental behavioural shift regarding their need for healthcare in decades.
The Marketing Breakfast Series was a sequence of early morning events held in central Dublin exploring marketing themes and practices in a wide range of different areas. Due to the challenges of 2020, the series went online. Our collaboration with MCCP this year will bring an overall theme of “Navigating Recovery” to be spread across eight breakfast events with top speakers from the profession.
CEO VIGO Health
Ruth Bailey is Co-Founder and CEO of VIGO Health – a digital health and wellbeing start-up focused on providing a new type of health cover to under 35-year-olds. Launched to offer an alternative to those who reject health insurance but still want fast and slick access to everyday healthcare. Focussing heavily on virtual healthcare and fast access to everyday care, VIGO Health has created not only a new brand but also a new category in Ireland. A career marketer turned CEO, Ruth is responsible for the overall business management and commercial delivery of VIGO Health as well as the strategic planning for future growth and development. She is also a member of the VIGO Health board of directors.
This is not the first Health Insurance company that Ruth has founded. She was a founding member of GloHealth in 2012 with responsibility for sales, marketing and product development at launch. GloHealth was sold to Irish Life in 2016. Prior to this, Ruth worked as Head of Marketing in Aviva Health after Aviva acquired VIVAS Health, another challenger start-up business Ruth was part.
Ruth holds a master’s degree in Strategic Management, a degree in Marketing from Technology University Dublin, an Executive Diploma in Finance, and an Executive Diploma in Strategic Digital Marketing. Ruth is also a qualified financial advisor and a certified insurance practitioner.