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DTSTART;TZID=Europe/Dublin:20260416T123000
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DTSTAMP:20260414T212827
CREATED:20260326T115400Z
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SUMMARY:MII Lunch & Learn - European Accessibility Act & The Impact it has for Marketing in Ireland with Kate McKenna\, Matheson
DESCRIPTION:Build Your Brand – Member Only Event\nWe are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room\, Mansion House. \nThe theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. \nBrand building \nNot as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms\, new tools\, new pressures—brand remains the one\nadvantage that compounds. Brand is how trust is built. How meaning is created. How value endures. \nThe conference will explore brand building on two levels: \n\n\nBuilding your personal brand to support career growth\, leadership and long-term success \n\n\nBuilding strong business brands that drive trust\, loyalty and sustainable performance \n\n\nOver the course of this conference\, you’ll hear from leaders who’ve built brands that people choose\, and careers that stand for something. You’ll get fresh perspective\, practical insight\, and the kind of honest reflection that makes you better—not just at marketing\, but at leadership. \nBuild the brand. \nBuild the career. \nBuild something that lasts. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. \nSpeakers\n\nCarolan Lennon\nNon-Executive Director \nIf you are not a member but are interested in attending\, we are offering a non member bundle which includes 12 month membership and a ticket to the conference. \n€500 – Non Member Bundle \n\nNon Membership Bundle\n \nIf you are a member please ensure you are logged in to avail of the member rate. \n€250 – Member Rate \n\nEarly Bird Ticket\n \nIf purchasing 3+ tickets\, use the link below to avail of a discounted rate of €230 \n\nMultiple Tickets\n \nIf you would like to pay by invoice complete this form. 
URL:https://mii.ie/marketing-events/lunch-learn-2/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
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DTSTART;TZID=Europe/Dublin:20260430T123000
DTEND;TZID=Europe/Dublin:20260430T130000
DTSTAMP:20260414T212827
CREATED:20260413T113149Z
LAST-MODIFIED:20260413T113149Z
UID:10000124-1777552200-1777554000@mii.ie
SUMMARY:MII Lunch & Learn - Abundant Insights: How AI Can Improve Your Research ROI with Gerard O’Neill\, Chair of Amárach Research
DESCRIPTION:Abundant Insights: How AI Can Improve Your Research ROI\n\n\n\n\nThursday 30 April – 12:30pm\n\n\nIn the session\, Gerard will share lessons from Amárach’s own journey towards being an AI-first business (we’re not there yet!)\, as well as tips for speeding up the process.  He will give examples of how AI is already adding value to Amárach’s client work. \nHe will share his forecasts for how AI will transform market research and insight roles (agency and client side) over the next few years and how to position yourself to successfully navigate a future of ‘Abundant Insights’.  \nAbout Gerard O’Neill\nGerard O’Neill is Chair of Amárach Research and leads the strategic consulting practice at Amárach\, working with senior management teams to create resilient strategies for the future. He is a Fellow of the Marketing Institute of Ireland. Gerard is also a director of AIMRO – the Association of Irish Market Research Organisations.
URL:https://mii.ie/marketing-events/mii-lunch-learn-abundant-insights-how-ai-can-improve-your-research-roi-with-gerard-oneill-chair-of-amarach-research/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
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