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Get Ready For The Digital Markets Act: Webinar

15 February
11:00 - 12:00
Free

Event Description

Join us for an hour-long webinar hosted by MII in conjunction with Jellyfish, specifically Jellyfish Training.  

Every marketer and their legal team need to be aware of the changes coming that affect the ability to target advertising at audiences within the EEA. These changes, ahead of the DMA enforcement deadline on March 6th 2024, are poised to reshape the landscape of first-party data activation in 2024 and beyond. The DMA seeks to regulate gatekeepers in the digital world, including companies like Google, Meta, Amazon, to ensure fair competition and protect consumers. If you’re working for a brand that advertises on Google platforms, there are immediate actions for you to take if you are utilising platform products reliant on first-party data. 

 

What will be covered in the webinar:

  • Changes in the Digital Marketing landscape
  • Technology and regulations changes
  • What is the Digital Markets Act
  • How the DMA will impact your marketing
  • Preparing for this change - An Introduction to Consent Mode
  • Consent Mode: Basic implementation, Advanced implementation and enhancements
  • How to check if you have implemented consent mode
  • Case study
  • How to gain a competitive advantage after Consent Mode by increasing signal volume and quality
  • FAQs
  • Q&A

 

About Jellyfish:

Jellyfish is a global digital marketing business (with a local Dublin office) that partners with brands to optimise marketing outcomes in a platform world by combining agency services, consultancy, training and proprietary technology.

Jellyfish Training offers over 150+ different expert-led, training courses on all areas of digital marketing. 

 

Date: 15.02.24

Time: 11am

Location: Webinar (Zoom)

Members should log in to book tickets to ensure the best price and experience.

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