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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260716T123000
DTEND;TZID=Europe/Dublin:20260716T130000
DTSTAMP:20260702T113616Z
CREATED:20260702T111636Z
LAST-MODIFIED:20260702T113616Z
UID:10000134-1784205000-1784206800@mii.ie
SUMMARY:MII Lunch & Learn - Intro to A/B testing 101 with Patrick Kennedy\, Pinterest
DESCRIPTION:MII Lunch & Learn – Intro to A/B testing 101 with Patrick Kennedy\, Pinterest\n\n\n\n\nThursday 16th July – 12:30pm\n\n\nThis course equips participants with the skills to design\, execute\, and interpret A/B tests effectively\, while highlighting the common pitfalls of relying on attributed data for decision-making. Through practical guidance on identifying ideal use cases and structuring well-formed experiments\, attendees will learn how to draw confident\, data-driven conclusions from their results.
URL:https://mii.ie/marketing-events/mii-lunch-learn-intro-to-a-b-testing-101-with-patrick-kennedy-pinterest/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260625T123000
DTEND;TZID=Europe/Dublin:20260625T130000
DTSTAMP:20260605T092230Z
CREATED:20260605T092230Z
LAST-MODIFIED:20260605T092230Z
UID:10000130-1782390600-1782392400@mii.ie
SUMMARY:MII Lunch & Learn - Website accessibility: Creating content that works for everyone
DESCRIPTION:MII Lunch & Learn – Website accessibility: Creating content that works for everyone with Catherine Madden\, Marketing Director with Arthur Cox LLP\,\n\n\n\n\nThursday 25th June – 12:30pm\n\n\nThis session shares a practical perspective on improving website accessibility\, based on Arthur Cox’s experience of enhancing content across their website. Rather than a technical deep dive\, it focuses on what accessibility means in a day-to-day marketing context and how small changes to content structure\, language and formatting can make a meaningful difference. Catherine will outline why accessibility matters\, reflecting on key lessons from her journey\, including what worked well\, what proved more challenging\, and how Arthur Cox approached embedding accessibility into content processes. The session will also highlight some practical steps that marketers can take to improve accessibility\, as well as how well-structured\, clearly written content can also support visibility in AI-driven search by making information easier to interpret and surface.
URL:https://mii.ie/marketing-events/mii-lunch-learn-website-accessibility-creating-content-that-works-for-everyone/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260625T083000
DTEND;TZID=Europe/Dublin:20260625T103000
DTSTAMP:20260609T100906Z
CREATED:20260608T104735Z
LAST-MODIFIED:20260609T100906Z
UID:10000131-1782376200-1782383400@mii.ie
SUMMARY:Fresh Ears: Rethinking Audio Advertising in an Age of Distraction with Ralph van Dijk - MII Morning Masterclass
DESCRIPTION:Rethinking Audio Advertising in an Age of Distraction\n\n\n\n\n8:30AM – 10:30AM | Thursday 25 June\nDentsu\, D04 HE94\n\n\n\n\nIn an era of skippable formats\, shrinking attention spans and algorithmically targeted everything\, audio remains the one medium with low ad avoidance\, broad reach and the emotional bandwidth to tell a story that actually stays with people. The problem isn’t the medium. It’s the assumptions marketers bring to it. \nThis session strips those assumptions back and starts again\, with fresh ears. It explores what makes audio work\, why much of it doesn’t\, and the four strategic ingredients that separate the campaigns people remember.
URL:https://mii.ie/marketing-events/fresh-ears-rethinking-audio-advertising-in-an-age-of-distraction-mii/
LOCATION:dentsu\, Two Haddington Buildings\, 20–38 Haddington Road\, Dublin 4\, D04 HE94\, D04HE94
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/06/Square-RCI.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260618
DTEND;VALUE=DATE:20260619
DTSTAMP:20260508T102426Z
CREATED:20260416T144541Z
LAST-MODIFIED:20260508T102426Z
UID:10000127-1781740800-1781827199@mii.ie
SUMMARY:Masterclass - Working Smarter with ChatGPT
DESCRIPTION:Working Smarter with ChatGPT \n\n\n\n\nPractical AI training for marketers who want to use ChatGPT more effectively in their everyday work.  \nMost marketers are already using ChatGPT in some way — but because many are self-taught\, they often don’t realise how much more effective they could be with structured\, practical guidance.  \nThis hands-on masterclass is designed to help marketing professionals use ChatGPT more intentionally\, confidently\, and effectively in their everyday work. 
URL:https://mii.ie/marketing-events/ai-masterclass-in-chatgpt/
LOCATION:Dublin
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2026/03/iStock-1203373205.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260611T080000
DTEND;TZID=Europe/Dublin:20260611T133000
DTSTAMP:20260508T105057Z
CREATED:20260114T120645Z
LAST-MODIFIED:20260508T105057Z
UID:10000117-1781164800-1781184600@mii.ie
SUMMARY:ESA Ireland 2026 Annual Event
DESCRIPTION:ESA is a non-profit member organisation whose mission is to be the essential and inclusive community for all professionals working in sponsorship. \nTheir purpose is to inspire more successful sponsorships\, drive confidence in decision making and grow a diverse community through world-leading education\, events and resources\, industry connections and recognition of excellence. \nESA is once again hosting a Dublin event to share some of the latest insights from the world of sponsorship. \n  \nTicket Link \n\n\n\n08:00\nArrivals\nLight F&B\n\n\n08:30\nWelcome and introductions\nDaragh Persse\, ESA Board Director\n\n\n09:00\nESA update and trends\nSophie Morris\, ESA Chair\n\n\n09:30\nBuilding the Business Case to invest in Women’s sport\nJess Glover\, Royal London \nLenah Ueltzen-Gabell\, The Collective\, Wasserman \nMarie Crowe\, Sports Broadcaster\n\n\n10:15\nThe Breathing Space \nESA Sponsorship of the Year – WINNER\nAris Theophilakis\, co-founder\, creative director and brand strategist at NOSLEEPTILLBROOKLYN\n\n\n10:45\nESA Ireland updates\nTBC\n\n\n11:00\nBREAK\n\n\n\n11:30\nAudience engagement\nVerve\n\n\n11:45\nMII AIM Awards sponsorship winners panel\nShane McGonigle\, CEO MII with Jeanette Levis\, Guinness Global Marketing Manger at Diageo  & Anne – Claire Monde\, Head of Marketing at John West Ireland\n\n\n12:15\nELEMIS x Aston Martin F1 Partnership\nAmy Mansell\, Elemis Group Partnership Director\n\n\n12:45\nNetworking\n\n\n\n13:30\nENDS
URL:https://mii.ie/marketing-events/esa-ireland-2026-annual-event/
LOCATION:Croke Park\, Jones' Rd\, Drumcondra\, Dublin\, Dublin\, D03 P6K7\, Ireland
CATEGORIES:Off site events - External link
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2026/01/AZ4I2299-scaled.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260604T123000
DTEND;TZID=Europe/Dublin:20260604T130000
DTSTAMP:20260529T075438Z
CREATED:20260529T075438Z
LAST-MODIFIED:20260529T075438Z
UID:10000129-1780576200-1780578000@mii.ie
SUMMARY:MII Lunch & Learn - Award-Winning Marketing in Practice with Kerry - Winners of the Insights & Market Research Award 2026
DESCRIPTION:MII Lunch & Learn – Award-Winning Marketing in Practice with Kerry – Winners of the Insights & Market Research Award 2026\n\n\n\n\nThursday 4th June – 12:30pm\n\n\nIn this exclusive MII Lunch & Learn\, the team at Kerry\, a 2026 MII AIM Award Winner will take us behind the scenes of  share the story behind “It’s Crunchtime”\, which was recognised for excellence at the 2026 MII AIM Awards. \nExplore how deep consumer understanding and Category Entry Points (CEPs) helped unlock new growth opportunities in a fragmented European snacking market. \nWhether you work in brand\, digital\, strategy or communications\, this session will provide valuable takeaways that can be applied to your own marketing activities. \nPresented by David Deeley & Emer Brady
URL:https://mii.ie/marketing-events/mii-lunch-learn-award-winning-marketing-in-practice-with-kerry-winners-of-the-insights-market-research-award-2026/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260521T190000
DTEND;TZID=Europe/Dublin:20260521T233000
DTSTAMP:20260520T113206Z
CREATED:20260101T090019Z
LAST-MODIFIED:20260520T113206Z
UID:10000112-1779390000-1779406200@mii.ie
SUMMARY:MII AIM Awards 2026 Gala Celebration
DESCRIPTION:Date & Time: \nMay 21st\, 19:00 – 23:30 \nVenue: \nClayton Hotel Burlington Road\, D04 A318 \nOrganiser: \nMarketing Institute Ireland \nYou may register your interest to attend the MII AIM Awards Gala Celebration here. Please note that members who have been shortlisted for an award are given priority. \nFor more information email: Leah@mii.ie
URL:https://mii.ie/marketing-events/mii-aim-awards-2026-gala-celebration/
LOCATION:Clayton Hotel Burlington Road\, D04 A318
CATEGORIES:On site events - Tickets not available yet
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/02/Gold-Awards-scaled.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260514T123000
DTEND;TZID=Europe/Dublin:20260514T130000
DTSTAMP:20260420T124325Z
CREATED:20260420T124325Z
LAST-MODIFIED:20260420T124325Z
UID:10000128-1778761800-1778763600@mii.ie
SUMMARY:MII Lunch & Learn - Marketing Mix Modelling Made Simple. A Practical Walkthrough for Modern Marketers with George Filippou
DESCRIPTION:MII Lunch & Learn – Marketing Mix Modelling Made Simple. A Practical Walkthrough for Modern Marketers with George Filippou\n\n\n\n\nThursday 14 May – 12:30pm\n\n\nRecent HBR research found that while 87% of organisations see MMM as important\, only 28% are effective at turning insights into action.  \nThis session cuts through that gap: we’ll demystify Marketing Mix Modelling\, walk through how to run one for your business without a PhD-sized team\, and show why MMM done simply and well is the future of marketing measurement in a privacy-first world.  \nYou’ll leave with a clear mental model of MMM\, a step-by-step blueprint to get started\, and the common pitfalls to avoid. \nAbout George Filippou\nGeorge is a PhD candidate in the Department of Statistics\, adjunct professor and founder of MarSci (mar-sci.com)\, where the mission is to democratise marketing measurement. Previously Lead Marketing Scientist at TikTok\, he has built MMM and data-driven attribution algorithms used by some of the world’s largest advertisers. Now he focuses on making rigorous measurement accessible to every marketer\, not just those with a data science team.
URL:https://mii.ie/marketing-events/mii-lunch-learn-marketing-mix-modelling-made-simple-a-practical-walkthrough-for-modern-marketers-with-george-filippou/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260430T123000
DTEND;TZID=Europe/Dublin:20260430T130000
DTSTAMP:20260413T113149Z
CREATED:20260413T113149Z
LAST-MODIFIED:20260413T113149Z
UID:10000124-1777552200-1777554000@mii.ie
SUMMARY:MII Lunch & Learn - Abundant Insights: How AI Can Improve Your Research ROI with Gerard O’Neill\, Chair of Amárach Research
DESCRIPTION:Abundant Insights: How AI Can Improve Your Research ROI\n\n\n\n\nThursday 30 April – 12:30pm\n\n\nIn the session\, Gerard will share lessons from Amárach’s own journey towards being an AI-first business (we’re not there yet!)\, as well as tips for speeding up the process.  He will give examples of how AI is already adding value to Amárach’s client work. \nHe will share his forecasts for how AI will transform market research and insight roles (agency and client side) over the next few years and how to position yourself to successfully navigate a future of ‘Abundant Insights’.  \nAbout Gerard O’Neill\nGerard O’Neill is Chair of Amárach Research and leads the strategic consulting practice at Amárach\, working with senior management teams to create resilient strategies for the future. He is a Fellow of the Marketing Institute of Ireland. Gerard is also a director of AIMRO – the Association of Irish Market Research Organisations.
URL:https://mii.ie/marketing-events/mii-lunch-learn-abundant-insights-how-ai-can-improve-your-research-roi-with-gerard-oneill-chair-of-amarach-research/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260424T100000
DTEND;TZID=Europe/Dublin:20260424T120000
DTSTAMP:20260416T144617Z
CREATED:20260416T144113Z
LAST-MODIFIED:20260416T144617Z
UID:10000125-1777024800-1777032000@mii.ie
SUMMARY:AI Masterclass in Brief Writing - 2 Hour Webinar
DESCRIPTION:AI Masterclass in Brief Writing\n\n\n\n\nThursday 23rd April 2026 10:00AM – 12:00PM\n\n\nThis is a two hour\, platform agnostic course designed for marketing professionals who already use AI tools and want to apply them more deliberately to one of the most fragile points in marketing work – the ability to write a solid brief and give clear direction.   \nRather than focusing solely on writing better briefs faster\, the course combines efficiency gains with improving the thinking and alignment that happen before a brief is written\, helping participants save time while raising the quality of briefs.  
URL:https://mii.ie/marketing-events/ai-masterclass-in-brief-writing-2-hour-webinar/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2026/03/iStock-1286034535.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260421T180000
DTEND;TZID=Europe/Dublin:20260421T200000
DTSTAMP:20260420T154719Z
CREATED:20260410T130823Z
LAST-MODIFIED:20260420T154719Z
UID:10000123-1776794400-1776801600@mii.ie
SUMMARY:MTU x MII 2026 Diverse Perspectives (Postponed)
DESCRIPTION:Fuelling Business Success Through Unique Insights\nIn collaboration with MTU Marketing Society and Munster Technological University. \nIn partnership with the Marketing Institute of Ireland Cork Committee\, MTU Marketing Society presents Diverse Perspectives: Fuelling Business Success Through Unique Insights. \nThe concept was developed by students Nimra Tahir and Nikita Lamonov as part of the Event Management and Promotion module. \nThe evening will begin with a networking reception\, followed by a lively panel discussion featuring MTU alumni from a range of professional backgrounds. The discussion will explore how diverse experiences contribute to stronger\, more inclusive business practices. \nThe session will also be recorded as a special podcast episode. \nThis event is kindly sponsored by Lemon7. \nFeaturing\nJen Bryan (host) \nJen Bryan is the founder of Lemon7\, an experienced marketer and podcaster with over a decade of experience across agency and in-house roles. She has worked with start-ups and established businesses across Ireland\, the UK\, and the USA to drive measurable growth through digital channels. As a neurodivergent professional and LGBTQ+ advocate\, she brings a distinctive perspective on creativity\, problem-solving\, and inclusive thinking in marketing. https://www.linkedin.com/in/jenniferbryan1/ \nMagdaléna Denkóva  \nMagdalena Denkova is a marketing professional with over seven years’ experience in global roles\, supporting internal communication strategies across 14 countries. Having worked with teams representing over 150 nationalities\, she brings a strong understanding of cultural diversity in business. Her migration experience has shaped her perspective on inclusion\, adaptability\, and global collaboration. https://www.linkedin.com/in/magdalenadenkova/ \nOrla McAndrew \nOrla McAndrew is a chef\, writer\, and founder of Orla McAndrew Food\, an award-winning catering company known for delivering high-end\, zero-waste hospitality. A Gold Medal winner for Event Caterer of the Year 2025\, she combines sustainability with premium service. As a neurodivergent entrepreneur\, she brings a strong perspective on creativity\, community connection\, and cultural integration through food.  https://www.linkedin.com/in/orla-mcandrew-ba4b9714/ \nMatthew Corbett \nMatthew Corbett is Communications Senior Manager for Europe at TELUS Digital\, leading strategic messaging\, employee engagement\, and crisis communications for a multinational workforce. His experience spans corporate and purpose-driven organisations in Ireland and Australia\, including work supporting refugees\, migrants\, individuals with disabilities\, and workplace wellbeing initiatives. https://www.linkedin.com/in/mattgcorbett/ \nBooking Information\nNon-Member Rate – €35 \n\nAdd to Cart\n \nMember Rate – €25 \n*Login to access \n\nAdd to Cart\n \nMember Rate – €25 \n\nAdd to Cart
URL:https://mii.ie/marketing-events/mtu-x-mii-2026-diverse-perspectives/
LOCATION:Lemon7\, Marina Commercial Park\, Unit 22 John Dunlop Building\, Marina Commercial Park\, Cork\, Cork\, T12 Y2RP\, Ireland
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/04/Updated-MII-Cork-April-Event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260416T123000
DTEND;TZID=Europe/Dublin:20260416T130000
DTSTAMP:20260413T113247Z
CREATED:20260326T115400Z
LAST-MODIFIED:20260413T113247Z
UID:10000121-1776342600-1776344400@mii.ie
SUMMARY:MII Lunch & Learn - European Accessibility Act & The Impact it has for Marketing in Ireland with Kate McKenna\, Matheson
DESCRIPTION:Build Your Brand – Member Only Event\nWe are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room\, Mansion House. \nThe theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. \nBrand building \nNot as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms\, new tools\, new pressures—brand remains the one\nadvantage that compounds. Brand is how trust is built. How meaning is created. How value endures. \nThe conference will explore brand building on two levels: \n\n\nBuilding your personal brand to support career growth\, leadership and long-term success \n\n\nBuilding strong business brands that drive trust\, loyalty and sustainable performance \n\n\nOver the course of this conference\, you’ll hear from leaders who’ve built brands that people choose\, and careers that stand for something. You’ll get fresh perspective\, practical insight\, and the kind of honest reflection that makes you better—not just at marketing\, but at leadership. \nBuild the brand. \nBuild the career. \nBuild something that lasts. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. \nSpeakers\n\nCarolan Lennon\nNon-Executive Director \nIf you are not a member but are interested in attending\, we are offering a non member bundle which includes 12 month membership and a ticket to the conference. \n€500 – Non Member Bundle \n\nNon Membership Bundle\n \nIf you are a member please ensure you are logged in to avail of the member rate. \n€250 – Member Rate \n\nEarly Bird Ticket\n \nIf purchasing 3+ tickets\, use the link below to avail of a discounted rate of €230 \n\nMultiple Tickets\n \nIf you would like to pay by invoice complete this form. 
URL:https://mii.ie/marketing-events/lunch-learn-2/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260415T083000
DTEND;TZID=Europe/Dublin:20260415T110000
DTSTAMP:20260325T123009Z
CREATED:20260325T122407Z
LAST-MODIFIED:20260325T123009Z
UID:10000120-1776241800-1776250800@mii.ie
SUMMARY:The Rainbow in the Storm - Pride 2026 Industry Kick Off
DESCRIPTION:The Rainbow in the Storm – Pride in an Era of Change \nOur world is evolving\, how do Pride campaigns evolve with it? \nPride has always been about change. With its beginnings in protest\, it has been a catalyst for movements that have changed the lives of many. But now\, when the world around us feels like it’s changing more than ever\, what does that mean for Pride? And\, as a public-facing industry\, how do we continue to keep the power of evolution moving in the right direction? \nADvocates Ireland have\, once again\, joined forces with Outhouse LGBTQ+ Centre\, the Marketing Institute of Ireland and TU Dublin to kick off Pride 2026 with a morning of riveting discussion. Join us on Wednesday 15th April 8.30am-11am in The Courtyard\, TU Dublin\, Aungier Street for a look at how we can authentically and passionately continue to support the LGBTQ+ community through Pride campaigns. \nThe morning will feature a keynote by Colm O’Gorman – activist\, author and former director of Amnesty International – as well as talks and discussion around AI and how it impacts representation\, featuring some of our industry’s leaders in collaborations and culture. This is our third year of Pride kick offs and each has proven both insightful and inspiring. \nAll are welcome and we encourage everyone who is thinking of attending to grab an extra ticket for your work pal. Pop a ticket on their desk (or send it to their email) and make a morning of it! \nWe are delighted to be using this year’s event to raise vital funds for Outhouse LGBTQ+ Centre\, all money raised from tickets will be going directly to them.  \nPride is a protest and it has never been more important our industry shows our support. As a great philosopher once said:  “let the storm rage on\, the cold never bothered me anyway”. \nSecure your place below: \n					\n				\n									Register Now\n					 \nWe look forward to seeing you there.
URL:https://mii.ie/marketing-events/the-rainbow-in-the-storm-pride-2026-industry-kick-off/
LOCATION:TU Dublin\, City Campus\, Aungier Street
CATEGORIES:Off site events - External link
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/Rainbow-Washing_2026_2nd-batch-05-scaled.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260326T123000
DTEND;TZID=Europe/Dublin:20260326T130000
DTSTAMP:20260413T113314Z
CREATED:20260324T151206Z
LAST-MODIFIED:20260413T113314Z
UID:10000119-1774528200-1774530000@mii.ie
SUMMARY:MII Lunch & Learn - AI\, Search and the Future of Discovery with Eileen Gahan\, AI Solutions Manager at Google
DESCRIPTION:Build Your Brand – Member Only Event\nWe are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room\, Mansion House. \nThe theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. \nBrand building \nNot as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms\, new tools\, new pressures—brand remains the one\nadvantage that compounds. Brand is how trust is built. How meaning is created. How value endures. \nThe conference will explore brand building on two levels: \n\n\nBuilding your personal brand to support career growth\, leadership and long-term success \n\n\nBuilding strong business brands that drive trust\, loyalty and sustainable performance \n\n\nOver the course of this conference\, you’ll hear from leaders who’ve built brands that people choose\, and careers that stand for something. You’ll get fresh perspective\, practical insight\, and the kind of honest reflection that makes you better—not just at marketing\, but at leadership. \nBuild the brand. \nBuild the career. \nBuild something that lasts. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. \nSpeakers\n\nCarolan Lennon\nNon-Executive Director \nIf you are not a member but are interested in attending\, we are offering a non member bundle which includes 12 month membership and a ticket to the conference. \n€500 – Non Member Bundle \n\nNon Membership Bundle\n \nIf you are a member please ensure you are logged in to avail of the member rate. \n€250 – Member Rate \n\nEarly Bird Ticket\n \nIf purchasing 3+ tickets\, use the link below to avail of a discounted rate of €230 \n\nMultiple Tickets\n \nIf you would like to pay by invoice complete this form. 
URL:https://mii.ie/marketing-events/lunch-learn/
LOCATION:Online\, Webinar
CATEGORIES:Free MII Member Only Event,Online Event
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260311T083000
DTEND;TZID=Europe/Dublin:20260311T140000
DTSTAMP:20260123T174156Z
CREATED:20260108T111703Z
LAST-MODIFIED:20260123T174156Z
UID:10000113-1773217800-1773237600@mii.ie
SUMMARY:MII National Marketing Conference 2026
DESCRIPTION:Build Your Brand – Member Only Event\nWe are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room\, Mansion House. \nThe theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. \nBrand building \nNot as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms\, new tools\, new pressures—brand remains the one\nadvantage that compounds. Brand is how trust is built. How meaning is created. How value endures. \nThe conference will explore brand building on two levels: \n\n\nBuilding your personal brand to support career growth\, leadership and long-term success \n\n\nBuilding strong business brands that drive trust\, loyalty and sustainable performance \n\n\nOver the course of this conference\, you’ll hear from leaders who’ve built brands that people choose\, and careers that stand for something. You’ll get fresh perspective\, practical insight\, and the kind of honest reflection that makes you better—not just at marketing\, but at leadership. \nBuild the brand. \nBuild the career. \nBuild something that lasts. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. \nSpeakers\n\nCarolan Lennon\nNon-Executive Director \nIf you are not a member but are interested in attending\, we are offering a non member bundle which includes 12 month membership and a ticket to the conference. \n€500 – Non Member Bundle \n\nNon Membership Bundle\n \nIf you are a member please ensure you are logged in to avail of the member rate. \n€250 – Member Rate \n\nEarly Bird Ticket\n \nIf purchasing 3+ tickets\, use the link below to avail of a discounted rate of €230 \n\nMultiple Tickets\n \nIf you would like to pay by invoice complete this form. 
URL:https://mii.ie/marketing-events/mii-national-marketing-conference-2026/
LOCATION:The Round Room\, The Mansion House\, Dawson Street\, Dublin 2
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2026/01/NMC_Banner-scaled.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260307T183000
DTEND;TZID=Europe/Dublin:20260307T230000
DTSTAMP:20260401T091512Z
CREATED:20260101T090014Z
LAST-MODIFIED:20260401T091512Z
UID:10000116-1772908200-1772924400@mii.ie
SUMMARY:MII Cork Marketing Ball 2026
DESCRIPTION:Date: 07 March 2026 \nTime : 6.30 PM – Late \nThe story begins… The Marketing Institute Cork invites you to Once Upon a Masquerade\, the MII Cork Marketing Ball 2026\, taking place on Saturday\, March 7th\, at the beautiful Vienna Woods Hotel\, Cork. Drawing inspiration from timeless fairytales and classic Venetian masquerade\, this year’s ball sets the scene for an evening of elegance\, mystery -\, and a touch of magic. \nThe MII Cork Marketing Ball is one of the most anticipated nights of the year\, bringing together Cork’s marketing\, business\, and client-facing teams to celebrate\, connect\, and enjoy a truly memorable evening together. \nGuests will be welcomed with a Cointreau reception\, followed by a three course dinner with wine\, live entertainment\, and dancing late into the night. The evening also features our signature goodie bags and much loved charity raffle. The drinks reception and dinner wine are proudly sponsored by our long-standing and generous partner\, Barry & Fitzwilliam\, Ireland’s leading independent wine\, spirits\, and beer distributor and brand developer. \nDress in your finest black-tie attire\, choose an elegant mask\, and step into a night where every detail has been carefully considered to create an unforgettable atmosphere. Entertainment on the night will keep the dance floor full and the celebrations going well into the early hours. \nAs always\, the evening also offers an opportunity to give back. This year\, we are proud to partner with Cancer Connect\, a Cork-based not-for-profit charity providing a free\, flexible\, and confidential transport service to Cork hospitals for people attending radiotherapy\, chemotherapy\, and cancer-related appointments. Delivered entirely by volunteer drivers\, Cancer Connect is a vital community support and has facilitated over 51\,500 passenger journeys to date. \nAll proceeds from the charity raffle on the night will go directly to Cancer Connect. \nWe hope you’ll gather colleagues\, friends\, clients\, or teams and join us for a night that promises fun\, laughter\, and just a little mystery. \nBooking Information\nSingle Ticket – €160 per ticket \n  \n\nAdd to Cart\n \nTable of 10    – €1600 per table \n*If you wish to pay by Invoice please request one here \n\nAdd to Cart
URL:https://mii.ie/marketing-events/mii-cork-marketing-ball-2026/
LOCATION:Vienna Woods Hotel\, Tivoli\, Glanmire\, Cork\, T45 V065\, Ireland
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/01/Marketing-Ball-2026-5-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260223T183000
DTEND;TZID=Europe/Dublin:20260223T203000
DTSTAMP:20260218T174151Z
CREATED:20260218T170919Z
LAST-MODIFIED:20260218T174151Z
UID:10000118-1771871400-1771878600@mii.ie
SUMMARY:The Marketing Shift
DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n					\n									Add to Cart\n					 \nMII Member Ticket – €25 per ticket \n \n					\n									Add to Cart
URL:https://mii.ie/marketing-events/the-marketing-shift/
LOCATION:Dora Allman Room in the Student Hub\, UCC\, Fourth Floor\, The Hub\, College Road\, University College Cork (UCC)\, Cork\, Cork\, T12RC9F\, Ireland
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/02/MII-Web-Feb-Event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260129T083000
DTEND;TZID=Europe/Dublin:20260129T100000
DTSTAMP:20260129T104515Z
CREATED:20260101T090059Z
LAST-MODIFIED:20260129T104515Z
UID:10000109-1769675400-1769680800@mii.ie
SUMMARY:MII Marketing Workforce Report in partnership with Alternatives
DESCRIPTION:2026 Marketing Workforce Report\nIn Partnership with Alternatives  \nJoin us as we unveil the pivotal findings of the 2026 Marketing Workforce Report. This collaborative effort between Marketing Institute Ireland and Alternatives offers a deep dive into salary trends\, benefits\, and career trajectories within the marketing industry. \nDiscover: \n\nCompetitive Salaries: Learn about the current salary ranges across various marketing roles and levels.\nEmerging Trends: Understand the evolving market dynamics and how they impact compensation.\nStrategic Insights: Equip yourself with knowledge to make informed career and hiring decisions.\n\nEvent Details:\n\nTime: 8:30am-10:00am\nRegistration: Open now – reserve your seat!\nLocation: An Post\, The Exo Building\, North Wall Quay\, Dublin 1\n\n  \nThis session is your opportunity to engage with industry experts\, discuss the findings\, and network with peers. Gain the insights you need to navigate the complexities of the marketing profession and align your career or organisation for success. \nMII Member Ticket – Free to attend \n \n					\n									Sold Out\n					 \n Non-Member Ticket – €30 per ticket \n**Log in to your MII account to register for free \n					\n									Sold Out
URL:https://mii.ie/marketing-events/mii-marketing-workforce-report-in-partnership-with-alternatives/
LOCATION:The Exo Building\, North Wall Quay\, Dublin 1\, D01 W5Y2\, Ireland
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/12/pexels-artempodrez-5716001-scaled.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260127T180000
DTEND;TZID=Europe/Dublin:20260127T200000
DTSTAMP:20260113T184227Z
CREATED:20260101T090039Z
LAST-MODIFIED:20260113T184227Z
UID:10000114-1769536800-1769544000@mii.ie
SUMMARY:Culture at the Core
DESCRIPTION:CULTURE AT THE CORE\nBuilding brands from the inside out\n \nIn collaboration with Cork Chamber \nDate: January 27th 2026 \nTime : 6.00 PM – 8:00 PM \nVenue : Clayton Hotel Cork City \nCulture is not a nice to have. \nIt is the engine behind performance\, engagement\, and brand strength. \nYour brand is shaped long before a customer interacts with it. \nIt is built in how teams perform\, how leaders lead\, and how people behave under pressure. \nJoin us for an evening of practical insight and real-world experience on how high-performing cultures are built\, sustained\, and scaled. Learn how internal performance translates directly into external reputation\, trust\, and brand credibility. \nMC & Chair \nMary Cullen\, Founder & Managing Director of INsightHR\nMary brings over 20 years of experience across a wide range of sectors and leads the Insight HR team while providing strategic HR advisory support to clients. Mary also hosts The HR Room Podcast and runs the HR Room webinar series\, a monthly online forum focused on practical\, real-world HR insight and discussion.\n \nFeaturing\nMike O’Donnell\nFormer Head of BioMarin Ireland and a true culture champion. Mike leads with engagement at the centre of his strategy and will share first-hand experience of motivating teams\, embedding culture at scale\, and how strong internal cultures directly influence performance outcomes and brand perception. Including the latest research on why positive workplace cultures consistently outperform. \nUltan O’Callaghan\n Coaching psychology expert working with the IRFU. Ultan focuses on driving performance cultures that take already high-performing teams to the next level. He will share insights from elite sport and what business leaders can learn about consistency\, pressure\, and how internal standards shape external results. \nAngela Coholan\nOrganisational psychologist working with both large organisations and small teams. Angela specialises in building cultures that drive results\, strengthen leadership behaviour\, and align internal performance with external brand promise. \n \n \n Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n					\n									Add to Cart\n					 \nMII Member Ticket – €25 per ticket \n \n					\n									Add to Cart
URL:https://mii.ie/marketing-events/culture-at-the-core/
LOCATION:Clayon Hotel Cork City\, Lapp’s Quay\, Cork\, T12 RD6E
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2025/12/MII-Cork-Jan-Event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260115T110000
DTEND;TZID=Europe/Dublin:20260115T114500
DTSTAMP:20260112T090004Z
CREATED:20260101T090000Z
LAST-MODIFIED:20260112T090004Z
UID:10000111-1768474800-1768477500@mii.ie
SUMMARY:Webinar: Mastering Your MII AIM Awards 2026 Entry
DESCRIPTION:Hosted by: MII  \nTime: 11:00am-11:45am \nFormat: 45min Live Virtual Webinar \nWhat to Expect: \nInsights from Past Winners: Hear from Liz Yeates\, CEO of Marie Keating Foundation and winner of the 2025 Small Business Award\, and Donal Harte\, Head of Marketing at Lakeland Dairies and winner of the 2025 B2B Marketing Award.. They will share their top insights\, tips\, and strategies on crafting a standout\, award-winning entry. \nWho Should Attend \nThis session is ideal for marketing teams\, agencies\, and professionals across industry sectors who are planning to submit work for the MII AIM Awards 2026. If you want to improve the quality of your entry and increase your chance of appearing on next year’s shortlist\, this webinar is not to be missed. \n\nRegister Now
URL:https://mii.ie/marketing-events/webinar-mastering-your-mii-aim-awards-2026-entry/
LOCATION:Online\, Webinar
CATEGORIES:Off site events - External link
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/12/pexels-karola-g-5908772-1-scaled.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251210T173000
DTEND;TZID=Europe/Dublin:20251210T193000
DTSTAMP:20251120T090910Z
CREATED:20250819T112706Z
LAST-MODIFIED:20251120T090910Z
UID:10000100-1765387800-1765395000@mii.ie
SUMMARY:MII Annual General Meeting
DESCRIPTION:MII members are invited to attend our Annual General Meeting. \nWe will review the financial year 2024-2025 and vote for the re-election of our board members.  \nPlease note that only full members of Marketing Institute Ireland may attend and vote at the AGM. \nDate: December 10th 2025 \nTime: 5:30pm \nLocation: TU Dublin\, Aungier Street \nAny queries please contact Shane@mii.ie
URL:https://mii.ie/marketing-events/mii-annual-general-meeting/
LOCATION:TU Dublin\, City Campus\, Aungier Street
CATEGORIES:Events – No button
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/08/pexels-divinetechygirl-1181406-scaled.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251209T180000
DTEND;TZID=Europe/Dublin:20251209T200000
DTSTAMP:20260401T091522Z
CREATED:20251107T122439Z
LAST-MODIFIED:20260401T091522Z
UID:10000105-1765303200-1765310400@mii.ie
SUMMARY:MII Cork 2025 Wrapped
DESCRIPTION:Date: 09.12.2025 \nTime : 6.00 PM – 8:00 PM \n2025 brought campaigns that sparked conversation and shaped culture. It also brought ideas that failed to connect. The difference matters. Smart investment needs clear insight into what worked and what did not. \nThis end of year session will reveal the strongest and weakest marketing moments of 2025. Our panel will share direct views on audience response\, creative performance\, and strategic decision making. See how leading brands measured success and what they learned when results fell short. \nJoin us to explore how to: \n● Identify the ingredients of a winning campaign \n● Avoid common reasons ideas underperform \n● Balance AI efficiency with human creativity \n● Translate the lessons of 2025 into smarter planning for 2026 \n  \nPanel Chair \nStephen Ryan\, Managing Director\, Narration.ie / Marketing Lecturer at MTU \nPanellists \nNiall Horgan\, Chairman & Co-Founder\, Gym+Coffee \nElaine Doyle\, Chief Marketing Officer\, Distilled (donedeal.ie\, adverts.ie\, daft.ie) \nEzara Ahern\, PR & Visibility Strategist\, Twelve South Creative \nRyan Murphy\, Account Manager\, 3B1 \nNon-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n\nAdd to Cart\n \nMII Member Ticket – €25 per ticket \n  \n\nAdd to Cart
URL:https://mii.ie/marketing-events/mii-cork-2025-wrapped/
LOCATION:The Kingsley Hotel\, Carrigrohane Rd\, Sunday's Well\, Cork\, T12 P680\, Ireland
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/WhatsApp-Image-2025-11-03-at-16.09.09.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251204T180000
DTEND;TZID=Europe/Dublin:20251204T200000
DTSTAMP:20251201T103931Z
CREATED:20251119T092436Z
LAST-MODIFIED:20251201T103931Z
UID:10000107-1764871200-1764878400@mii.ie
SUMMARY:The Proxy Trap: How channel metrics mislead
DESCRIPTION:CPMs\, CTRs\, CPAs and VTRs are helpful\, but they’re proxies—not outcomes. In this practical session\, marketing scientists Patrick Kennedy (Head of Scaled Measurement\, Pinterest) and George Filippou (PhD researcher at Trinity and founder of Mar-Sci\, an MMM & Data-Driven Attribution company) unpack what the most used metrics actually mean\, how different platforms calculate them\, and why cross-channel comparisons so often mislead. We’ll show how “good” numbers can hide bad decisions\, where A/B tests go wrong when they’re anchored to proxy KPIs\, and how to re-centre on business outcomes. You’ll leave with a clear checklist for your own ads set up and best practices for data management & interpretation. \nSpeakers \n\nPatrick Kennedy (Head of Scaled Measurement\, Pinterest)\nGeorge Filippou (PhD researcher at Trinity & Found of Mar-Sci)\n\nEvent Details \n\nTime: 18:00pm-20:00pm\nLocation: Huckletree\, The Academy\, 42 Pearse Street\nDate: December 4th\n\n  \nIf interested in attending\, email leah@mii.ie
URL:https://mii.ie/marketing-events/the-proxy-trap-how-channel-metrics-mislead/
LOCATION:Huckletree\, The Academy\, 42 Pearse Street
CATEGORIES:Events - Sold out
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/Marketing-Science_Meetup_1280x659-1.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251203T093000
DTEND;TZID=Europe/Dublin:20251203T170000
DTSTAMP:20251022T134941Z
CREATED:20250915T110128Z
LAST-MODIFIED:20251022T134941Z
UID:10000103-1764754200-1764781200@mii.ie
SUMMARY:Reframing Sponsorship: A Strategic Brand Asset
DESCRIPTION:Register Your Interest\n					 \n \n \nThe European Sponsorship Association and the Marketing Institute Ireland are joining forces to deliver a one-day intensive workshop led by brand expert Damian Devaney — designed to demonstrate why sponsorship should be seen as one of the most powerful tools in strategic brand building.  \nThis session will challenge outdated views of sponsorship as a tactical or siloed activity and instead reposition it as a core element of modern marketing strategy — capable of driving real\, measurable brand impact.  \n It’s about forging authentic connections with the audiences that matter\, building lasting brand affinity\, and proving that well-integrated sponsorship can directly influence the key drivers and barriers in your market.  \nWhat You’ll Learn:  \n\nHow to shift sponsorship from short-term exposure to long-term brand equity \n\n\nFrameworks to align sponsorship with brand strategy and broader marketing goals \n\n\nThe winning formula for best-in-class strategic sponsorship programmes \n\n\nWho this event is for: \n \n\nSenior professionals working in brand and marketing roles\nDecision-makers responsible for buying sponsorship rights\nSenior agency professionals with a focus on brand strategy\n\n\nThis event is not open to junior staff or non-brand focused roles\, as the content is tailored specifically to those shaping brand strategy and sponsorship decisions. \nESA Ireland & MII Masterclass : Reframing Sponsorship – €850 per ticket* ESA Ireland & MII Member Rate \n					\n									Add to Cart\n					 \nESA Ireland & MII Masterclass : Reframing Sponsorship – €950 per ticket** Non Member Rate \n					\n									Add to Cart\n					 \nESA Ireland & MII Masterclass : Reframing Sponsorship – €1100 per bundle***Includes 1 year MII membership  \n					\n									Add to Cart
URL:https://mii.ie/marketing-events/reframing-sponsorship-a-strategic-brand-asset/
LOCATION:The Exo Building\, North Wall Quay\, Dublin 1\, D01 W5Y2\, Ireland
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2025/09/ESA_IRELAND_Logo_STACKED-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251202T100000
DTEND;TZID=Europe/Dublin:20251202T104500
DTSTAMP:20251120T101618Z
CREATED:20251119T142708Z
LAST-MODIFIED:20251120T101618Z
UID:10000108-1764669600-1764672300@mii.ie
SUMMARY:Masterclass: MII AIM Awards 2026 Entry
DESCRIPTION:Hosted by: MII  \nFormat: 45min Live Virtual Webinar \nThis is your chance to gain expert insights and tips to make your entry stand out. \nWhat to Expect: \n\nInsights from Past Winners: Hear from 2025 Emerging Talent winner Liam El Sibai\, Brand Manager at Diageo\, and Nathan Kilgore\, Marketing Manager at JustEat Takeaway and winner of the 2025 Gradam Margaíochta le Gaeilge Award. They will share their top insights\, tips\, and strategies on crafting a standout\, award-winning entry.\n\n\nRegister Now
URL:https://mii.ie/marketing-events/masterclass-mii-aim-awards-2026-entry/
LOCATION:Online\, Webinar
CATEGORIES:Off site events - External link
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/iStock-1276435469-scaled.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251127T090000
DTEND;TZID=Europe/Dublin:20251127T110000
DTSTAMP:20251120T115226Z
CREATED:20251118T122322Z
LAST-MODIFIED:20251120T115226Z
UID:10000106-1764234000-1764241200@mii.ie
SUMMARY:Sound Affects 4: The Power of Connection
DESCRIPTION:In partnership with Dentsu and Onic\, we are delighted to invite you to join this exclusive event Sound Affects 4\, where we will check-in on the longitudinal listening study and bring to life the power of connection.  \nThe commercial value of connection in advertising lies in its power to drive consumer trust\, loyalty and ultimately\, purchase. When brands forge authentic emotional bonds with their audience they move beyond transactional relationships to create long-term connection. The research demonstrates how audio can influence perception and behaviour\, and how brands can connect with audiences on a deeper level. \nSpeakers include:🎙️ Dael Wood – Strategic Consulting Director\, Dentsu🎙️ Zsófi Tóth – Research & Insights Director\, Dentsu🎙️ Brian McCarthy – Group Commercial & Operations Director\, Onic🎙️ Shane McGonigle – CEO\, Marketing Institute Ireland \nEvent details: \nTime: 9AM – 11AMDate: Thursday\, 27th NovemberLocation: Dentsu Ireland\, D04 HE94 \nThis is an exclusive event for our MII Members. If you are a member of MII please ensure you log in to secure your spot. \nIf you are not a member please email leah@mii.ie if interested in attending. \n  \n					\n									Secure Your Spot
URL:https://mii.ie/marketing-events/sound-affects-4-the-power-of-connection/
LOCATION:dentsu\, Two Haddington Buildings\, 20–38 Haddington Road\, Dublin 4\, D04 HE94\, D04HE94
CATEGORIES:On site events - Tickets available now
ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/Screenshot-2025-11-18-121420.jpg
ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251118T083000
DTEND;TZID=Europe/Dublin:20251118T103000
DTSTAMP:20251106T163711Z
CREATED:20250908T152549Z
LAST-MODIFIED:20251106T163711Z
UID:10000102-1763454600-1763461800@mii.ie
SUMMARY:MII AIM Awards 2026 Pre-Launch Breakfast
DESCRIPTION:MII AIM Awards Pre-Launch Breakfast\nCelebrate Competency-Driven Excellence \nKickstart the MII AIM Awards season with our exclusive Pre-Launch Breakfast\, setting the tone for Ireland’s most prestigious celebration of marketing achievement. Begin your morning inspired\, as we spotlight award-winning strategies and the evolving standards that define marketing excellence today. \nEvent Highlights: \n\nShowcase of Champions: Relive the success stories of past MII AIM Award Winners.\nInsider Insights: Gain valuable insights from the new Chair of the Judging Panel.\nNetwork with the Best: Connect with past winners\, future contenders\, sponsors\, and leaders from the marketing community.\n\n  \nEvent Details: \n\nNovember 18th 2025\n8:30am-10:30am\nGoogle Building\, Barrow Street\n\n  \nWhy Attend? \nBe the first to uncover the insights and trends shaping this year’s AIM Awards. Hear how Ireland’s top marketers are setting new standards of excellence\, and learn how you can take your campaigns from great to truly award-winning. \n					\n									Waitlist\n					\n					\n									Waitlist\n					 \nIf you are a member of MII\, log in to avail of the free member ticket for this event
URL:https://mii.ie/marketing-events/mii-aim-awards-2026-pre-launch-breakfast/
LOCATION:Google\, Barrow St\, Grand Canal Dock\, Dublin 4\, D04 V4X7
CATEGORIES:Events - Sold out
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ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251106T180000
DTEND;TZID=Europe/Dublin:20251106T200000
DTSTAMP:20251023T181254Z
CREATED:20251023T170030Z
LAST-MODIFIED:20251023T181254Z
UID:10000104-1762452000-1762459200@mii.ie
SUMMARY:Lean Forward: Marketing Efficiency as a Strategic Imperative
DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. \nThis interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. \nJoin us to uncover practical strategies and proven frameworks to help you: \n●	Apply lean marketing principles such as focus\, agility\, and continuous improvement \n●	Align teams for smarter collaboration and better outcomes \n●	Drive growth without sacrificing creativity or quality \nPanellists \nAisling McCarthy\, Founder\, All About Folk  \nKevin O’Shea\, Global Content and Creative Director\, Johnson Controls \nBhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery \nGeorgie Browne\, Head of People & Programmes at AxisBIC \nHear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. \nWhether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \nMII Member Ticket – €20 per ticket \n \n					\n									Add to Cart\n					 \n Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n					\n									Add to Cart
URL:https://mii.ie/marketing-events/lean-forward-marketing-efficiency-as-a-strategic-imperative/
LOCATION:The Dean Cork\, Railway Street\, Northern Quarter\, Cork\, T23 RX9K\, Ireland
CATEGORIES:On site events - Tickets available now
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DTSTART;TZID=Europe/Dublin:20251104T080000
DTEND;TZID=Europe/Dublin:20251104T120000
DTSTAMP:20251106T163601Z
CREATED:20250610T130902Z
LAST-MODIFIED:20251106T163601Z
UID:10000094-1762243200-1762257600@mii.ie
SUMMARY:Who Won Sponsorship Awards Series 2025
DESCRIPTION:The Classics Vs New Hits\nWho Won Sponsorship Awards Series\, in partnership with ONSIDE is back for another year. Join us as we dive into the stories\, insights\, and innovations shaping the sponsorship world. \nDate: 04.11.2025 \nRegistration: 8.00 AM \nEvent Kick Off: 8.30 AM – 12:00 PM \nThis year’s theme is The Classics Vs New Hits. Highlighting the sustained commercial opportunities in rugby\, domestic football and the bedrock of Irish sport\, the Gaelic games\, alongside the new emerging trends and upcoming sponsorship opportunities. With a combination of talents\, brands and rights holders in conversation\, we will discuss the power of collaborative partnerships and how influence is being unlocked through sport\, culture and audience experience.  \nThis year’s event promises to be a game-changer\, featuring industry leaders with athletes past and present. Get ready for exclusive insights on the future of sponsorship\, innovative brand activations and success stories that underpin best-in-class sponsorship in Ireland. \nWith a packed schedule of keynote sessions\, interactive discussions and top-tier networking opportunities\, this is your chance to connect with the best and brightest in the industry. \nIf you would like to be added to the wait list please complete this form.  \nMII/ONSIDE WWSS 2025 – Member Ticket – €160 per ticket \n** If purchasing multiple tickets\, email leah@mii.ie \n					\n									Add to Cart\n					 \nMII/ONSIDE WWSS 2025 – Non-Member Ticket – €195 per ticket \n**Log in to your MII account to avail of the member rate \n					\n									Add to Cart\n					 \nMII/ONSIDE WWSS 2025 – Non-Member Bundle – €410 per bundle \n**Includes 1 year MII membership  \n					\n									Add to Cart
URL:https://mii.ie/marketing-events/who-won-sponsorship-awards-series-2025/
LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland
CATEGORIES:Events - Sold out
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ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20251007T090000
DTEND;TZID=Europe/Dublin:20251007T140000
DTSTAMP:20251021T171751Z
CREATED:20250806T102113Z
LAST-MODIFIED:20251021T171751Z
UID:10000098-1759827600-1759845600@mii.ie
SUMMARY:MII CMO Summit 2025 - Leadership in the age of intelligence
DESCRIPTION:MII CMO Summit 2025 – Leadership in the age of intelligence  \nThe line up and schedule of the 2025 MII CMO Summit will be announced soon and will be an amazing morning of insights and learnings for Senior Level Marketeers. \nThe CMO Summit is a senior level invitee only event – all invited attendees should be a member of MII. \nIf you are interested in becoming a member\, or have any queries in relation to the event itself please contact  Leah Golding \nDate: 7th October 2025 \nTime: 9:00 to 14:00 \nLocation: 1 Windmill Lane\, Dublin 2  \n 
URL:https://mii.ie/marketing-events/mii-cmo-summit-2025/
LOCATION:1 Windmill Lane\, Dublin 2\, 1 Windmill Lane\, Dublin 2\, D02 F206\, Ireland
CATEGORIES:Events – Online
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ORGANIZER;CN="MII":MAILTO:Leah@mii.ie
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