BEGIN:VCALENDAR VERSION:2.0 PRODID:-//MII - Marketing Institute Ireland - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:MII - Marketing Institute Ireland X-ORIGINAL-URL:https://mii.ie X-WR-CALDESC:Events for MII - Marketing Institute Ireland REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Dublin BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20240331T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20250330T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20260329T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20270328T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20271031T010000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260416T123000 DTEND;TZID=Europe/Dublin:20260416T130000 DTSTAMP:20260417T203448 CREATED:20260326T115400Z LAST-MODIFIED:20260413T113247Z UID:10000121-1776342600-1776344400@mii.ie SUMMARY:MII Lunch & Learn - European Accessibility Act & The Impact it has for Marketing in Ireland with Kate McKenna\, Matheson DESCRIPTION:Build Your Brand – Member Only Event\nWe are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room\, Mansion House. \nThe theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. \nBrand building \nNot as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms\, new tools\, new pressures—brand remains the one\nadvantage that compounds. Brand is how trust is built. How meaning is created. How value endures. \nThe conference will explore brand building on two levels: \n\n\nBuilding your personal brand to support career growth\, leadership and long-term success \n\n\nBuilding strong business brands that drive trust\, loyalty and sustainable performance \n\n\nOver the course of this conference\, you’ll hear from leaders who’ve built brands that people choose\, and careers that stand for something. You’ll get fresh perspective\, practical insight\, and the kind of honest reflection that makes you better—not just at marketing\, but at leadership. \nBuild the brand. \nBuild the career. \nBuild something that lasts. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. \nSpeakers\n\nCarolan Lennon\nNon-Executive Director \nIf you are not a member but are interested in attending\, we are offering a non member bundle which includes 12 month membership and a ticket to the conference. \n€500 – Non Member Bundle \n\nNon Membership Bundle\n \nIf you are a member please ensure you are logged in to avail of the member rate. \n€250 – Member Rate \n\nEarly Bird Ticket\n \nIf purchasing 3+ tickets\, use the link below to avail of a discounted rate of €230 \n\nMultiple Tickets\n \nIf you would like to pay by invoice complete this form.  URL:https://mii.ie/marketing-events/lunch-learn-2/ LOCATION:Online\, Webinar CATEGORIES:Free MII Member Only Event,Online Event ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260415T083000 DTEND;TZID=Europe/Dublin:20260415T110000 DTSTAMP:20260417T203448 CREATED:20260325T122407Z LAST-MODIFIED:20260325T123009Z UID:10000120-1776241800-1776250800@mii.ie SUMMARY:The Rainbow in the Storm - Pride 2026 Industry Kick Off DESCRIPTION:The Rainbow in the Storm – Pride in an Era of Change \nOur world is evolving\, how do Pride campaigns evolve with it? \nPride has always been about change. With its beginnings in protest\, it has been a catalyst for movements that have changed the lives of many. But now\, when the world around us feels like it’s changing more than ever\, what does that mean for Pride? And\, as a public-facing industry\, how do we continue to keep the power of evolution moving in the right direction? \nADvocates Ireland have\, once again\, joined forces with Outhouse LGBTQ+ Centre\, the Marketing Institute of Ireland and TU Dublin to kick off Pride 2026 with a morning of riveting discussion. Join us on Wednesday 15th April 8.30am-11am in The Courtyard\, TU Dublin\, Aungier Street for a look at how we can authentically and passionately continue to support the LGBTQ+ community through Pride campaigns. \nThe morning will feature a keynote by Colm O’Gorman – activist\, author and former director of Amnesty International – as well as talks and discussion around AI and how it impacts representation\, featuring some of our industry’s leaders in collaborations and culture. This is our third year of Pride kick offs and each has proven both insightful and inspiring. \nAll are welcome and we encourage everyone who is thinking of attending to grab an extra ticket for your work pal. Pop a ticket on their desk (or send it to their email) and make a morning of it! \nWe are delighted to be using this year’s event to raise vital funds for Outhouse LGBTQ+ Centre\, all money raised from tickets will be going directly to them.  \nPride is a protest and it has never been more important our industry shows our support. As a great philosopher once said:  “let the storm rage on\, the cold never bothered me anyway”. \nSecure your place below: \n \n \n Register Now\n \nWe look forward to seeing you there. URL:https://mii.ie/marketing-events/the-rainbow-in-the-storm-pride-2026-industry-kick-off/ LOCATION:TU Dublin\, City Campus\, Aungier Street CATEGORIES:Off site events - External link ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/Rainbow-Washing_2026_2nd-batch-05-scaled.png ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260326T123000 DTEND;TZID=Europe/Dublin:20260326T130000 DTSTAMP:20260417T203448 CREATED:20260324T151206Z LAST-MODIFIED:20260413T113314Z UID:10000119-1774528200-1774530000@mii.ie SUMMARY:MII Lunch & Learn - AI\, Search and the Future of Discovery with Eileen Gahan\, AI Solutions Manager at Google DESCRIPTION:Build Your Brand – Member Only Event\nWe are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room\, Mansion House. \nThe theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. \nBrand building \nNot as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms\, new tools\, new pressures—brand remains the one\nadvantage that compounds. Brand is how trust is built. How meaning is created. How value endures. \nThe conference will explore brand building on two levels: \n\n\nBuilding your personal brand to support career growth\, leadership and long-term success \n\n\nBuilding strong business brands that drive trust\, loyalty and sustainable performance \n\n\nOver the course of this conference\, you’ll hear from leaders who’ve built brands that people choose\, and careers that stand for something. You’ll get fresh perspective\, practical insight\, and the kind of honest reflection that makes you better—not just at marketing\, but at leadership. \nBuild the brand. \nBuild the career. \nBuild something that lasts. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. \nSpeakers\n\nCarolan Lennon\nNon-Executive Director \nIf you are not a member but are interested in attending\, we are offering a non member bundle which includes 12 month membership and a ticket to the conference. \n€500 – Non Member Bundle \n\nNon Membership Bundle\n \nIf you are a member please ensure you are logged in to avail of the member rate. \n€250 – Member Rate \n\nEarly Bird Ticket\n \nIf purchasing 3+ tickets\, use the link below to avail of a discounted rate of €230 \n\nMultiple Tickets\n \nIf you would like to pay by invoice complete this form.  URL:https://mii.ie/marketing-events/lunch-learn/ LOCATION:Online\, Webinar CATEGORIES:Free MII Member Only Event,Online Event ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/03/LL-Newsletter-Crop.png ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260311T083000 DTEND;TZID=Europe/Dublin:20260311T140000 DTSTAMP:20260417T203448 CREATED:20260108T111703Z LAST-MODIFIED:20260123T174156Z UID:10000113-1773217800-1773237600@mii.ie SUMMARY:MII National Marketing Conference 2026 DESCRIPTION:Build Your Brand – Member Only Event\nWe are delighted to announce the 2026 MII National Marketing Conference will take place on Wednesday March 11th from 8:30am-14:00pm at The Round Room\, Mansion House. \nThe theme of the MII National Marketing Conference 2026 is Building Your Brand. We’ve chosen this theme because brand is fundamental to success — both professionally and commercially. It sits at the very heart of marketing and remains one of our most critical core competencies. \nBrand building \nNot as a logo. Not as a campaign. But as a discipline. In a world of constant change—new platforms\, new tools\, new pressures—brand remains the one\nadvantage that compounds. Brand is how trust is built. How meaning is created. How value endures. \nThe conference will explore brand building on two levels: \n\n\nBuilding your personal brand to support career growth\, leadership and long-term success \n\n\nBuilding strong business brands that drive trust\, loyalty and sustainable performance \n\n\nOver the course of this conference\, you’ll hear from leaders who’ve built brands that people choose\, and careers that stand for something. You’ll get fresh perspective\, practical insight\, and the kind of honest reflection that makes you better—not just at marketing\, but at leadership. \nBuild the brand. \nBuild the career. \nBuild something that lasts. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. \nSpeakers\n\nCarolan Lennon\nNon-Executive Director \nIf you are not a member but are interested in attending\, we are offering a non member bundle which includes 12 month membership and a ticket to the conference. \n€500 – Non Member Bundle \n\nNon Membership Bundle\n \nIf you are a member please ensure you are logged in to avail of the member rate. \n€250 – Member Rate \n\nEarly Bird Ticket\n \nIf purchasing 3+ tickets\, use the link below to avail of a discounted rate of €230 \n\nMultiple Tickets\n \nIf you would like to pay by invoice complete this form.  URL:https://mii.ie/marketing-events/mii-national-marketing-conference-2026/ LOCATION:The Round Room\, The Mansion House\, Dawson Street\, Dublin 2 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2026/01/NMC_Banner-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260307T183000 DTEND;TZID=Europe/Dublin:20260307T230000 DTSTAMP:20260417T203448 CREATED:20260101T090014Z LAST-MODIFIED:20260401T091512Z UID:10000116-1772908200-1772924400@mii.ie SUMMARY:MII Cork Marketing Ball 2026 DESCRIPTION:Date: 07 March 2026 \nTime : 6.30 PM – Late \nThe story begins… The Marketing Institute Cork invites you to Once Upon a Masquerade\, the MII Cork Marketing Ball 2026\, taking place on Saturday\, March 7th\, at the beautiful Vienna Woods Hotel\, Cork. Drawing inspiration from timeless fairytales and classic Venetian masquerade\, this year’s ball sets the scene for an evening of elegance\, mystery -\, and a touch of magic. \nThe MII Cork Marketing Ball is one of the most anticipated nights of the year\, bringing together Cork’s marketing\, business\, and client-facing teams to celebrate\, connect\, and enjoy a truly memorable evening together. \nGuests will be welcomed with a Cointreau reception\, followed by a three course dinner with wine\, live entertainment\, and dancing late into the night. The evening also features our signature goodie bags and much loved charity raffle. The drinks reception and dinner wine are proudly sponsored by our long-standing and generous partner\, Barry & Fitzwilliam\, Ireland’s leading independent wine\, spirits\, and beer distributor and brand developer. \nDress in your finest black-tie attire\, choose an elegant mask\, and step into a night where every detail has been carefully considered to create an unforgettable atmosphere. Entertainment on the night will keep the dance floor full and the celebrations going well into the early hours. \nAs always\, the evening also offers an opportunity to give back. This year\, we are proud to partner with Cancer Connect\, a Cork-based not-for-profit charity providing a free\, flexible\, and confidential transport service to Cork hospitals for people attending radiotherapy\, chemotherapy\, and cancer-related appointments. Delivered entirely by volunteer drivers\, Cancer Connect is a vital community support and has facilitated over 51\,500 passenger journeys to date. \nAll proceeds from the charity raffle on the night will go directly to Cancer Connect. \nWe hope you’ll gather colleagues\, friends\, clients\, or teams and join us for a night that promises fun\, laughter\, and just a little mystery. \nBooking Information\nSingle Ticket – €160 per ticket \n  \n\nAdd to Cart\n \nTable of 10    – €1600 per table \n*If you wish to pay by Invoice please request one here \n\nAdd to Cart URL:https://mii.ie/marketing-events/mii-cork-marketing-ball-2026/ LOCATION:Vienna Woods Hotel\, Tivoli\, Glanmire\, Cork\, T45 V065\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/01/Marketing-Ball-2026-5-scaled.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260223T183000 DTEND;TZID=Europe/Dublin:20260223T203000 DTSTAMP:20260417T203448 CREATED:20260218T170919Z LAST-MODIFIED:20260218T174151Z UID:10000118-1771871400-1771878600@mii.ie SUMMARY:The Marketing Shift DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n Add to Cart\n \nMII Member Ticket – €25 per ticket \n \n \n Add to Cart URL:https://mii.ie/marketing-events/the-marketing-shift/ LOCATION:Dora Allman Room in the Student Hub\, UCC\, Fourth Floor\, The Hub\, College Road\, University College Cork (UCC)\, Cork\, Cork\, T12RC9F\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/02/MII-Web-Feb-Event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260129T083000 DTEND;TZID=Europe/Dublin:20260129T100000 DTSTAMP:20260417T203448 CREATED:20260101T090059Z LAST-MODIFIED:20260129T104515Z UID:10000109-1769675400-1769680800@mii.ie SUMMARY:MII Marketing Workforce Report in partnership with Alternatives DESCRIPTION:2026 Marketing Workforce Report\nIn Partnership with Alternatives  \nJoin us as we unveil the pivotal findings of the 2026 Marketing Workforce Report. This collaborative effort between Marketing Institute Ireland and Alternatives offers a deep dive into salary trends\, benefits\, and career trajectories within the marketing industry. \nDiscover: \n\nCompetitive Salaries: Learn about the current salary ranges across various marketing roles and levels.\nEmerging Trends: Understand the evolving market dynamics and how they impact compensation.\nStrategic Insights: Equip yourself with knowledge to make informed career and hiring decisions.\n\nEvent Details:\n\nTime: 8:30am-10:00am\nRegistration: Open now – reserve your seat!\nLocation: An Post\, The Exo Building\, North Wall Quay\, Dublin 1\n\n  \nThis session is your opportunity to engage with industry experts\, discuss the findings\, and network with peers. Gain the insights you need to navigate the complexities of the marketing profession and align your career or organisation for success. \nMII Member Ticket – Free to attend \n \n \n Sold Out\n \n Non-Member Ticket – €30 per ticket \n**Log in to your MII account to register for free \n \n Sold Out URL:https://mii.ie/marketing-events/mii-marketing-workforce-report-in-partnership-with-alternatives/ LOCATION:The Exo Building\, North Wall Quay\, Dublin 1\, D01 W5Y2\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/12/pexels-artempodrez-5716001-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260127T180000 DTEND;TZID=Europe/Dublin:20260127T200000 DTSTAMP:20260417T203448 CREATED:20260101T090039Z LAST-MODIFIED:20260113T184227Z UID:10000114-1769536800-1769544000@mii.ie SUMMARY:Culture at the Core DESCRIPTION:CULTURE AT THE CORE\nBuilding brands from the inside out\n \nIn collaboration with Cork Chamber \nDate: January 27th 2026 \nTime : 6.00 PM – 8:00 PM \nVenue : Clayton Hotel Cork City \nCulture is not a nice to have. \nIt is the engine behind performance\, engagement\, and brand strength. \nYour brand is shaped long before a customer interacts with it. \nIt is built in how teams perform\, how leaders lead\, and how people behave under pressure. \nJoin us for an evening of practical insight and real-world experience on how high-performing cultures are built\, sustained\, and scaled. Learn how internal performance translates directly into external reputation\, trust\, and brand credibility. \nMC & Chair \nMary Cullen\, Founder & Managing Director of INsightHR\nMary brings over 20 years of experience across a wide range of sectors and leads the Insight HR team while providing strategic HR advisory support to clients. Mary also hosts The HR Room Podcast and runs the HR Room webinar series\, a monthly online forum focused on practical\, real-world HR insight and discussion.\n \nFeaturing\nMike O’Donnell\nFormer Head of BioMarin Ireland and a true culture champion. Mike leads with engagement at the centre of his strategy and will share first-hand experience of motivating teams\, embedding culture at scale\, and how strong internal cultures directly influence performance outcomes and brand perception. Including the latest research on why positive workplace cultures consistently outperform. \nUltan O’Callaghan\n Coaching psychology expert working with the IRFU. Ultan focuses on driving performance cultures that take already high-performing teams to the next level. He will share insights from elite sport and what business leaders can learn about consistency\, pressure\, and how internal standards shape external results. \nAngela Coholan\nOrganisational psychologist working with both large organisations and small teams. Angela specialises in building cultures that drive results\, strengthen leadership behaviour\, and align internal performance with external brand promise. \n \n \n Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n Add to Cart\n \nMII Member Ticket – €25 per ticket \n \n \n Add to Cart URL:https://mii.ie/marketing-events/culture-at-the-core/ LOCATION:Clayon Hotel Cork City\, Lapp’s Quay\, Cork\, T12 RD6E CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2025/12/MII-Cork-Jan-Event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260115T110000 DTEND;TZID=Europe/Dublin:20260115T114500 DTSTAMP:20260417T203448 CREATED:20260101T090000Z LAST-MODIFIED:20260112T090004Z UID:10000111-1768474800-1768477500@mii.ie SUMMARY:Webinar: Mastering Your MII AIM Awards 2026 Entry DESCRIPTION:Hosted by: MII  \nTime: 11:00am-11:45am \nFormat: 45min Live Virtual Webinar \nWhat to Expect: \nInsights from Past Winners: Hear from Liz Yeates\, CEO of Marie Keating Foundation and winner of the 2025 Small Business Award\, and Donal Harte\, Head of Marketing at Lakeland Dairies and winner of the 2025 B2B Marketing Award.. They will share their top insights\, tips\, and strategies on crafting a standout\, award-winning entry. \nWho Should Attend \nThis session is ideal for marketing teams\, agencies\, and professionals across industry sectors who are planning to submit work for the MII AIM Awards 2026. If you want to improve the quality of your entry and increase your chance of appearing on next year’s shortlist\, this webinar is not to be missed. \n\nRegister Now URL:https://mii.ie/marketing-events/webinar-mastering-your-mii-aim-awards-2026-entry/ LOCATION:Online\, Webinar CATEGORIES:Off site events - External link ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/12/pexels-karola-g-5908772-1-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251210T173000 DTEND;TZID=Europe/Dublin:20251210T193000 DTSTAMP:20260417T203448 CREATED:20250819T112706Z LAST-MODIFIED:20251120T090910Z UID:10000100-1765387800-1765395000@mii.ie SUMMARY:MII Annual General Meeting DESCRIPTION:MII members are invited to attend our Annual General Meeting. \nWe will review the financial year 2024-2025 and vote for the re-election of our board members.  \nPlease note that only full members of Marketing Institute Ireland may attend and vote at the AGM. \nDate: December 10th 2025 \nTime: 5:30pm \nLocation: TU Dublin\, Aungier Street \nAny queries please contact Shane@mii.ie URL:https://mii.ie/marketing-events/mii-annual-general-meeting/ LOCATION:TU Dublin\, City Campus\, Aungier Street CATEGORIES:Events – No button ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/08/pexels-divinetechygirl-1181406-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251209T180000 DTEND;TZID=Europe/Dublin:20251209T200000 DTSTAMP:20260417T203448 CREATED:20251107T122439Z LAST-MODIFIED:20260401T091522Z UID:10000105-1765303200-1765310400@mii.ie SUMMARY:MII Cork 2025 Wrapped DESCRIPTION:Date: 09.12.2025 \nTime : 6.00 PM – 8:00 PM \n2025 brought campaigns that sparked conversation and shaped culture. It also brought ideas that failed to connect. The difference matters. Smart investment needs clear insight into what worked and what did not. \nThis end of year session will reveal the strongest and weakest marketing moments of 2025. Our panel will share direct views on audience response\, creative performance\, and strategic decision making. See how leading brands measured success and what they learned when results fell short. \nJoin us to explore how to: \n● Identify the ingredients of a winning campaign \n● Avoid common reasons ideas underperform \n● Balance AI efficiency with human creativity \n● Translate the lessons of 2025 into smarter planning for 2026 \n  \nPanel Chair \nStephen Ryan\, Managing Director\, Narration.ie / Marketing Lecturer at MTU \nPanellists \nNiall Horgan\, Chairman & Co-Founder\, Gym+Coffee \nElaine Doyle\, Chief Marketing Officer\, Distilled (donedeal.ie\, adverts.ie\, daft.ie) \nEzara Ahern\, PR & Visibility Strategist\, Twelve South Creative \nRyan Murphy\, Account Manager\, 3B1 \nNon-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n\nAdd to Cart\n \nMII Member Ticket – €25 per ticket \n  \n\nAdd to Cart URL:https://mii.ie/marketing-events/mii-cork-2025-wrapped/ LOCATION:The Kingsley Hotel\, Carrigrohane Rd\, Sunday's Well\, Cork\, T12 P680\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/WhatsApp-Image-2025-11-03-at-16.09.09.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251204T180000 DTEND;TZID=Europe/Dublin:20251204T200000 DTSTAMP:20260417T203448 CREATED:20251119T092436Z LAST-MODIFIED:20251201T103931Z UID:10000107-1764871200-1764878400@mii.ie SUMMARY:The Proxy Trap: How channel metrics mislead DESCRIPTION:CPMs\, CTRs\, CPAs and VTRs are helpful\, but they’re proxies—not outcomes. In this practical session\, marketing scientists Patrick Kennedy (Head of Scaled Measurement\, Pinterest) and George Filippou (PhD researcher at Trinity and founder of Mar-Sci\, an MMM & Data-Driven Attribution company) unpack what the most used metrics actually mean\, how different platforms calculate them\, and why cross-channel comparisons so often mislead. We’ll show how “good” numbers can hide bad decisions\, where A/B tests go wrong when they’re anchored to proxy KPIs\, and how to re-centre on business outcomes. You’ll leave with a clear checklist for your own ads set up and best practices for data management & interpretation. \nSpeakers \n\nPatrick Kennedy (Head of Scaled Measurement\, Pinterest)\nGeorge Filippou (PhD researcher at Trinity & Found of Mar-Sci)\n\nEvent Details \n\nTime: 18:00pm-20:00pm\nLocation: Huckletree\, The Academy\, 42 Pearse Street\nDate: December 4th\n\n  \nIf interested in attending\, email leah@mii.ie URL:https://mii.ie/marketing-events/the-proxy-trap-how-channel-metrics-mislead/ LOCATION:Huckletree\, The Academy\, 42 Pearse Street CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/Marketing-Science_Meetup_1280x659-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251203T093000 DTEND;TZID=Europe/Dublin:20251203T170000 DTSTAMP:20260417T203448 CREATED:20250915T110128Z LAST-MODIFIED:20251022T134941Z UID:10000103-1764754200-1764781200@mii.ie SUMMARY:Reframing Sponsorship: A Strategic Brand Asset DESCRIPTION:Register Your Interest\n \n \n \nThe European Sponsorship Association and the Marketing Institute Ireland are joining forces to deliver a one-day intensive workshop led by brand expert Damian Devaney — designed to demonstrate why sponsorship should be seen as one of the most powerful tools in strategic brand building.  \nThis session will challenge outdated views of sponsorship as a tactical or siloed activity and instead reposition it as a core element of modern marketing strategy — capable of driving real\, measurable brand impact.  \n It’s about forging authentic connections with the audiences that matter\, building lasting brand affinity\, and proving that well-integrated sponsorship can directly influence the key drivers and barriers in your market.  \nWhat You’ll Learn:  \n\nHow to shift sponsorship from short-term exposure to long-term brand equity \n\n\nFrameworks to align sponsorship with brand strategy and broader marketing goals \n\n\nThe winning formula for best-in-class strategic sponsorship programmes \n\n\nWho this event is for: \n \n\nSenior professionals working in brand and marketing roles\nDecision-makers responsible for buying sponsorship rights\nSenior agency professionals with a focus on brand strategy\n\n\nThis event is not open to junior staff or non-brand focused roles\, as the content is tailored specifically to those shaping brand strategy and sponsorship decisions. \nESA Ireland & MII Masterclass : Reframing Sponsorship – €850 per ticket* ESA Ireland & MII Member Rate \n \n Add to Cart\n \nESA Ireland & MII Masterclass : Reframing Sponsorship – €950 per ticket** Non Member Rate \n \n Add to Cart\n \nESA Ireland & MII Masterclass : Reframing Sponsorship – €1100 per bundle***Includes 1 year MII membership  \n \n Add to Cart URL:https://mii.ie/marketing-events/reframing-sponsorship-a-strategic-brand-asset/ LOCATION:The Exo Building\, North Wall Quay\, Dublin 1\, D01 W5Y2\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2025/09/ESA_IRELAND_Logo_STACKED-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251202T100000 DTEND;TZID=Europe/Dublin:20251202T104500 DTSTAMP:20260417T203448 CREATED:20251119T142708Z LAST-MODIFIED:20251120T101618Z UID:10000108-1764669600-1764672300@mii.ie SUMMARY:Masterclass: MII AIM Awards 2026 Entry DESCRIPTION:Hosted by: MII  \nFormat: 45min Live Virtual Webinar \nThis is your chance to gain expert insights and tips to make your entry stand out. \nWhat to Expect: \n\nInsights from Past Winners: Hear from 2025 Emerging Talent winner Liam El Sibai\, Brand Manager at Diageo\, and Nathan Kilgore\, Marketing Manager at JustEat Takeaway and winner of the 2025 Gradam Margaíochta le Gaeilge Award. They will share their top insights\, tips\, and strategies on crafting a standout\, award-winning entry.\n\n\nRegister Now URL:https://mii.ie/marketing-events/masterclass-mii-aim-awards-2026-entry/ LOCATION:Online\, Webinar CATEGORIES:Off site events - External link ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/iStock-1276435469-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251127T090000 DTEND;TZID=Europe/Dublin:20251127T110000 DTSTAMP:20260417T203448 CREATED:20251118T122322Z LAST-MODIFIED:20251120T115226Z UID:10000106-1764234000-1764241200@mii.ie SUMMARY:Sound Affects 4: The Power of Connection DESCRIPTION:In partnership with Dentsu and Onic\, we are delighted to invite you to join this exclusive event Sound Affects 4\, where we will check-in on the longitudinal listening study and bring to life the power of connection.  \nThe commercial value of connection in advertising lies in its power to drive consumer trust\, loyalty and ultimately\, purchase. When brands forge authentic emotional bonds with their audience they move beyond transactional relationships to create long-term connection. The research demonstrates how audio can influence perception and behaviour\, and how brands can connect with audiences on a deeper level. \nSpeakers include:🎙️ Dael Wood – Strategic Consulting Director\, Dentsu🎙️ Zsófi Tóth – Research & Insights Director\, Dentsu🎙️ Brian McCarthy – Group Commercial & Operations Director\, Onic🎙️ Shane McGonigle – CEO\, Marketing Institute Ireland \nEvent details: \nTime: 9AM – 11AMDate: Thursday\, 27th NovemberLocation: Dentsu Ireland\, D04 HE94 \nThis is an exclusive event for our MII Members. If you are a member of MII please ensure you log in to secure your spot. \nIf you are not a member please email leah@mii.ie if interested in attending. \n  \n \n Secure Your Spot URL:https://mii.ie/marketing-events/sound-affects-4-the-power-of-connection/ LOCATION:dentsu\, Dentsu Ireland\, D04HE94 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/Screenshot-2025-11-18-121420.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251118T083000 DTEND;TZID=Europe/Dublin:20251118T103000 DTSTAMP:20260417T203448 CREATED:20250908T152549Z LAST-MODIFIED:20251106T163711Z UID:10000102-1763454600-1763461800@mii.ie SUMMARY:MII AIM Awards 2026 Pre-Launch Breakfast DESCRIPTION:MII AIM Awards Pre-Launch Breakfast\nCelebrate Competency-Driven Excellence \nKickstart the MII AIM Awards season with our exclusive Pre-Launch Breakfast\, setting the tone for Ireland’s most prestigious celebration of marketing achievement. Begin your morning inspired\, as we spotlight award-winning strategies and the evolving standards that define marketing excellence today. \nEvent Highlights: \n\nShowcase of Champions: Relive the success stories of past MII AIM Award Winners.\nInsider Insights: Gain valuable insights from the new Chair of the Judging Panel.\nNetwork with the Best: Connect with past winners\, future contenders\, sponsors\, and leaders from the marketing community.\n\n  \nEvent Details: \n\nNovember 18th 2025\n8:30am-10:30am\nGoogle Building\, Barrow Street\n\n  \nWhy Attend? \nBe the first to uncover the insights and trends shaping this year’s AIM Awards. Hear how Ireland’s top marketers are setting new standards of excellence\, and learn how you can take your campaigns from great to truly award-winning. \n \n Waitlist\n \n \n Waitlist\n \nIf you are a member of MII\, log in to avail of the free member ticket for this event URL:https://mii.ie/marketing-events/mii-aim-awards-2026-pre-launch-breakfast/ LOCATION:Google\, Barrow St\, Grand Canal Dock\, Dublin 4\, D04 V4X7 CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/09/Greta-Hammel-Panel.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251106T180000 DTEND;TZID=Europe/Dublin:20251106T200000 DTSTAMP:20260417T203448 CREATED:20251023T170030Z LAST-MODIFIED:20251023T181254Z UID:10000104-1762452000-1762459200@mii.ie SUMMARY:Lean Forward: Marketing Efficiency as a Strategic Imperative DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. \nThis interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. \nJoin us to uncover practical strategies and proven frameworks to help you: \n● Apply lean marketing principles such as focus\, agility\, and continuous improvement \n● Align teams for smarter collaboration and better outcomes \n● Drive growth without sacrificing creativity or quality \nPanellists \nAisling McCarthy\, Founder\, All About Folk  \nKevin O’Shea\, Global Content and Creative Director\, Johnson Controls \nBhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery \nGeorgie Browne\, Head of People & Programmes at AxisBIC \nHear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. \nWhether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \nMII Member Ticket – €20 per ticket \n \n \n Add to Cart\n \n Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n Add to Cart URL:https://mii.ie/marketing-events/lean-forward-marketing-efficiency-as-a-strategic-imperative/ LOCATION:The Dean Cork\, Railway Street\, Northern Quarter\, Cork\, T23 RX9K\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/WhatsApp-Image-2025-10-22-at-18.28.18-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251104T080000 DTEND;TZID=Europe/Dublin:20251104T120000 DTSTAMP:20260417T203448 CREATED:20250610T130902Z LAST-MODIFIED:20251106T163601Z UID:10000094-1762243200-1762257600@mii.ie SUMMARY:Who Won Sponsorship Awards Series 2025 DESCRIPTION:The Classics Vs New Hits\nWho Won Sponsorship Awards Series\, in partnership with ONSIDE is back for another year. Join us as we dive into the stories\, insights\, and innovations shaping the sponsorship world. \nDate: 04.11.2025 \nRegistration: 8.00 AM \nEvent Kick Off: 8.30 AM – 12:00 PM \nThis year’s theme is The Classics Vs New Hits. Highlighting the sustained commercial opportunities in rugby\, domestic football and the bedrock of Irish sport\, the Gaelic games\, alongside the new emerging trends and upcoming sponsorship opportunities. With a combination of talents\, brands and rights holders in conversation\, we will discuss the power of collaborative partnerships and how influence is being unlocked through sport\, culture and audience experience.  \nThis year’s event promises to be a game-changer\, featuring industry leaders with athletes past and present. Get ready for exclusive insights on the future of sponsorship\, innovative brand activations and success stories that underpin best-in-class sponsorship in Ireland. \nWith a packed schedule of keynote sessions\, interactive discussions and top-tier networking opportunities\, this is your chance to connect with the best and brightest in the industry. \nIf you would like to be added to the wait list please complete this form.  \nMII/ONSIDE WWSS 2025 – Member Ticket – €160 per ticket \n** If purchasing multiple tickets\, email leah@mii.ie \n \n Add to Cart\n \nMII/ONSIDE WWSS 2025 – Non-Member Ticket – €195 per ticket \n**Log in to your MII account to avail of the member rate \n \n Add to Cart\n \nMII/ONSIDE WWSS 2025 – Non-Member Bundle – €410 per bundle \n**Includes 1 year MII membership  \n \n Add to Cart URL:https://mii.ie/marketing-events/who-won-sponsorship-awards-series-2025/ LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/06/WWSS-MII-1920x1080-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251007T090000 DTEND;TZID=Europe/Dublin:20251007T140000 DTSTAMP:20260417T203448 CREATED:20250806T102113Z LAST-MODIFIED:20251021T171751Z UID:10000098-1759827600-1759845600@mii.ie SUMMARY:MII CMO Summit 2025 - Leadership in the age of intelligence DESCRIPTION:MII CMO Summit 2025 – Leadership in the age of intelligence  \nThe line up and schedule of the 2025 MII CMO Summit will be announced soon and will be an amazing morning of insights and learnings for Senior Level Marketeers. \nThe CMO Summit is a senior level invitee only event – all invited attendees should be a member of MII. \nIf you are interested in becoming a member\, or have any queries in relation to the event itself please contact  Leah Golding \nDate: 7th October 2025 \nTime: 9:00 to 14:00 \nLocation: 1 Windmill Lane\, Dublin 2  \n  URL:https://mii.ie/marketing-events/mii-cmo-summit-2025/ LOCATION:1 Windmill Lane\, Dublin 2\, 1 Windmill Lane\, Dublin 2\, D02 F206\, Ireland CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/08/MII-CMO-Summit-Web-Banner.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250902T090000 DTEND;TZID=Europe/Dublin:20250902T100000 DTSTAMP:20260417T203448 CREATED:20250731T150714Z LAST-MODIFIED:20250901T110222Z UID:10000096-1756803600-1756807200@mii.ie SUMMARY:EMC Webinar - Byron Sharp DESCRIPTION:Hosted by: EMC in conjunction with MII \nFormat: 1HR Live Virtual Webinar \nTime: 9:00AM – 10:00AM Irish time \nRegister Here. \nJoin us for an inspiring and exclusive EMC webinar featuring Professor Byron Sharp\, the internationally acclaimed author of How Brands Grow and Director of the Ehrenberg-Bass Institute. \nIn this one-hour session\, Professor Sharp will share his latest thinking on evidence-based marketing\, followed by a live discussion with top Chief Marketing Officers (CMOs) from leading European companies. The session will be facilitated by Ralf Strauss\, Chairman of the European Marketing Confederation. \nThis is your chance to learn how Sharp’s ideas are influencing real-world marketing leadership—and how today’s top CMOs are putting theory into practice. \nWhy You Should Attend \n\nHear directly from Byron Sharp\, one of marketing’s most influential thought leaders\nGain practical insights from a panel of leading CMOs\nBe part of an exclusive\, high-level dialogue on the future of marketing\nTake the opportinity to ask questions to EMC Lifetime Achievement Award winnar Byron Sharp\n\nWho Should Attend \n\nSenior marketing professionals coming from EMC members\nEMC members self\nEMC partners who are interested in evidence-based marketing\n\nRegistration \nParticipation is free for all EMC members. \nRegister now to secure your spot. You can register yourself through your national marketing confederation or by using the form below. \nRegister Here. \nStarting at 9:00AM Irish time\, 2nd September 2025. URL:https://mii.ie/marketing-events/emc-webinar-byron-sharpe/ LOCATION:Online\, Webinar CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/07/Byron-Sharp-teaser-02-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250617T180000 DTEND;TZID=Europe/Dublin:20250617T200000 DTSTAMP:20260417T203448 CREATED:20250528T081950Z LAST-MODIFIED:20260401T091626Z UID:10000091-1750183200-1750190400@mii.ie SUMMARY:MII Cork - “The Story of Us” DESCRIPTION:“The Story of Us” – Storytelling and Community Engagement in the Arts\nWe are all storytellers in our own way and Ireland with it’s rich history of storytelling has a natural and historical affinity with the spoken and written word. \nMII Cork is proud to bring you iconic cultural institutions and local festivals in Cork\, as well as fledgling who must evoke and inspire the local community and get people engaged to keep the heart beating on these important cultural outlets. \n“The Story of Us” is a dynamic and interactive panel event featuring Esther McCarthy as panel chair and MC\, along with Fiona Clark\, from Cork International Film Festival\, Michael Carr\, Cork Opera House and Niamh Murphy\, Festival Manager of Cork on a Fork Food Festival. \nWe all know that the arts play a crucial role in forming and expressing our cultural identity\, but there is so much more to gain when culture meets commercialism and local vibes are shaped through expression. \nIf you would like to hear about the importance of storytelling in the arts and it’s role in the crafting of our city’s personality\, please join us for this unique and fully interactive event\, which will take place in Cork Opera House\, which celebrates it’s 170th anniversary this year! \n\n\n\n\n \nTickets\nThe numbers below include tickets for this event already in your cart. Clicking “Get Tickets” will allow you to edit any existing attendee information as well as change ticket quantities.\nMII Cork “The Story of Us” Member Ticket\n€\n25.00\nUnlimited\n\nDecrease ticket quantity for MII Cork “The Story of Us” Member Ticket\n–\n\nQuantity \n\n\nIncrease ticket quantity for MII Cork “The Story of Us” Member Ticket\n+\n\nQuantity:\n0\nTotal:\n€\n0.00\n\nGet Tickets \n\n\n\n\n\n \nTickets\nThe numbers below include tickets for this event already in your cart. Clicking “Get Tickets” will allow you to edit any existing attendee information as well as change ticket quantities.\nMII Cork “The Story of Us” Non Member Ticket\n€\n35.00\nUnlimited\n\nDecrease ticket quantity for MII Cork “The Story of Us” Non Member Ticket\n–\n\nQuantity \n\n\nIncrease ticket quantity for MII Cork “The Story of Us” Non Member Ticket\n+\n\nQuantity:\n0\nTotal:\n€\n0.00\n\nGet Tickets URL:https://mii.ie/marketing-events/mii-cork-the-story-of-us/ LOCATION:Cork Opera House\, Cork\,\, T12 DW6P\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/05/MII-Website-Image-e1748446793147.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250612T080000 DTEND;TZID=Europe/Dublin:20250612T133000 DTSTAMP:20260417T203448 CREATED:20250526T141933Z LAST-MODIFIED:20250606T115941Z UID:10000090-1749715200-1749735000@mii.ie SUMMARY:ESA Ireland Annual Event DESCRIPTION:ESA is a non-profit member organisation whose mission is to be the essential and inclusive community for all professionals working in sponsorship. \nTheir purpose is to inspire more successful sponsorships\, drive confidence in decision making and grow a diverse community through world-leading education\, events and resources\, industry connections and recognition of excellence. \nESA is once again hosting a Dublin event to share some of the latest insights from the world of sponsorship. \n \n \n Ticket Link\n \n\n\n\n08:00\nArrivals\nLight F&B\n\n\n08:30\nWelcome and introductions\nDaragh Persse\, ESA Board Director\n\n\n09:00\nESA update and trends\nSophie Morris\, ESA Chair\n\n\n09:30\nBuilding the Business Case to invest in Women’s sport\n\nJess Glover\, Royal London \nLenah Ueltzen-Gabell\, The Collective\, Wasserman \nMarie Crowe\, Sports Broadcaster \n\n\n\n10:15\n\nThe Breathing Space \nESA Sponsorship of the Year – WINNER \n\nAris Theophilakis\, co-founder\, creative director and brand strategist at NOSLEEPTILLBROOKLYN\n\n\n10:45\nESA Ireland updates\nTBC\n\n\n11:00\nBREAK\n \n\n\n11:30\nAudience engagement\nVerve\n\n\n11:45\nMII AIM Awards sponsorship winners panel\nShane McGonigle\, CEO MII with Jeanette Levis\, Guinness Global Marketing Manger at Diageo  & Anne – Claire Monde\, Head of Marketing at John West Ireland\n\n\n12:15\nELEMIS x Aston Martin F1 Partnership\nAmy Mansell\, Elemis Group Partnership Director\n\n\n12:45\nNetworking\n \n\n\n13:30\nENDS\n  URL:https://mii.ie/marketing-events/esa-ireland-annual-event/ LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250522T190000 DTEND;TZID=Europe/Dublin:20250522T233000 DTSTAMP:20260417T203448 CREATED:20250508T125650Z LAST-MODIFIED:20250508T125650Z UID:10000089-1747940400-1747956600@mii.ie SUMMARY:MII AIM Awards Gala Celebration DESCRIPTION: URL:https://mii.ie/marketing-events/mii-aim-awards-gala-celebration/ LOCATION:Clayton Hotel Burlington Road\, D04 A318 ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/01/Homepage-banner-AIM-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250515T173000 DTEND;TZID=Europe/Dublin:20250515T190000 DTSTAMP:20260417T203448 CREATED:20250507T104019Z LAST-MODIFIED:20250507T144051Z UID:10000085-1747330200-1747335600@mii.ie SUMMARY:Beyond Yes: A Decade of Visibility DESCRIPTION:It’s been 10 years since the Marriage Equality Referendum. A milestone that means so much\, to so many. A moment that wasn’t the end of our journey\, nor the beginning. But a moment full of hope and optimism on the remarkable journey that is the queer story of Ireland. The memorable campaigns that helped secure that historic ‘Yes’ vote showed us the power of authentic representation and storytelling\, establishing a foundation for the decade of advertising that has followed. \nAdvocates Ireland supported by the Marketing Society of Ireland are going to mark the occasion the best way we know how: by talking about advertising. Join us on Thursday 15 th May from 5.30pm in The Royal Irish Academy of Music. as we discuss advertising’s role in LGBTQ+ representation with a keynote talk from Moninne Griffith\, CEO of BelongTo and former director of Marriage Equality Ireland. Then\, take a look back at some of the best (and worst) LGBTQ+-focussed campaigns of the last decade. From that Dublin Bus ad that brought a tear to all of our eyes\, to that influencer beer campaign that just keep getting worse\, our expert panel will be taking an in-depth look at what work works\, and what work doesn’t. \n  \n\n5.30-6pm: Arrivals\, drinks provided by Britvic and Absolut\n6pm: Keynote speech by Moninne Griffith\nPanel discussion\n\n  \nPlaces are limited so early registration is advised\, get your tickets here: \n \n \n Ticket Link\n \nWe hope to see you there to mark one the end of decade of visibility and the start of a whole new one. The 10 year anniversary of the referendummarks a decade of change\, of love and of visibility\, an important moment for us to remember not only as an industry\, but as people. \nOur journey continues. URL:https://mii.ie/marketing-events/beyond-yes-a-decade-of-visibility/ LOCATION:The Royal Irish Academy of Music.\, 36-38 Westland Row\, Dublin\, D02 WY89\, Ireland CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250515T100000 DTEND;TZID=Europe/Dublin:20250515T110000 DTSTAMP:20260417T203448 CREATED:20250507T144829Z LAST-MODIFIED:20250507T150746Z UID:10000088-1747303200-1747306800@mii.ie SUMMARY:Webinar – Path to Professional Certification DESCRIPTION: URL:https://mii.ie/marketing-events/webinar-path-to-professional-certification/ LOCATION:Online\, Webinar ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/05/background-webinar.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250514T083000 DTEND;TZID=Europe/Dublin:20250514T103000 DTSTAMP:20260417T203448 CREATED:20250507T111126Z LAST-MODIFIED:20250507T113310Z UID:10000087-1747211400-1747218600@mii.ie SUMMARY:Advertising at the Edge: AI\, Manipulation\, and the Future of Influence DESCRIPTION:The Advertising Standards Authority are hosting an event to discuss Advertising at the Edge: AI\, Manipulation\, and the Future of Influence on Wednesday\, 14th May from 8:30am – 10:30am. \nJoin us for a thought-provoking morning as we explore how AI is reshaping the advertising landscape—delving into topics like predictive persuasion\, algorithmic bias\, misinformation\, and the ethics of AI in marketing. \nWe’ll be joined by an interesting line-up of speakers\, including: \n\nDr Lollie Mancey\, Anthropologist and AI ethicist\, UCD Programme Director\nBrian Crowley\, Director of Trust and Safety at Google\nAoife Murphy\, Group Strategy Director at Core\n\nDon’t miss this opportunity to gain valuable insights and connect with others to discuss AI\, manipulation and the future of influence. \n \n \n Register for FREE HERE URL:https://mii.ie/marketing-events/advertising-at-the-edge-ai-manipulation-and-the-future-of-influence/ LOCATION:The Dean Townhouse\, 35 Harcourt Street\, Dublin 2\, D02 K2T8 CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250501T080000 DTEND;TZID=Europe/Dublin:20250501T140000 DTSTAMP:20260417T203448 CREATED:20250217T111454Z LAST-MODIFIED:20250425T090833Z UID:10000082-1746086400-1746108000@mii.ie SUMMARY:MII National Marketing Conference DESCRIPTION:Elevate Your Impact – Member Only Event\nAre you ready to take your marketing career to the next level? Join us for the first ever MII National Marketing Conference\, to take place on May 1st\, 2025\, at the Convention Centre Dublin\, from 8:30am – 14:00pm. \nThis is your opportunity to elevate your impact and unlock new levels of success in your career\, your team\, and your organization. As the ultimate gathering of marketing professionals\, this event will showcase the power of professional marketing to drive real business results. Through research-based insights\, practical tools\, and dynamic networking opportunities\, we will empower you to redefine your skills\, embrace innovation\, and demonstrate the measurable impact of marketing on business performance. \nAt the heart of this conference is the launch of our new MII services\, designed to support continuous professional growth. A key focus will be on marketing competencies—the foundation of professional excellence. Mastering the core competencies of marketing is essential for success in today’s fast-evolving business landscape. That’s why we are introducing the MII National Marketing Competency Framework (NMCF)\, a game-changing resource that defines the skills and knowledge marketers need to excel. You’ll also gain access to the new marketing competency assessment tool and our new professional certification programmes\, equipping you with the tools to advance your career. \nWhether you’re looking to refine your expertise\, expand your network\, or champion marketing’s role in business growth\, this is your chance to make an impact. Don’t miss out—register today and take the first step toward elevating your impact! \nFeatured Speaker\n \nAimee Connolly is one of Ireland’s most recognisable and loved beauty entrepreneurs and she can usually be found hard at work on her award-winning cosmetics range\, Sculpted by Aimee. \nSculpted by Aimee is one of the fastest-growing Irish beauty brands in the market. The company currently employs more than seventy staff and it plans to soon become a globally recognised brand. \nWinner of the 2021 EY Emerging Entrepreneur of the Year Award\, and now sitting on the EY Entrepreneur of the Year judging panel\, Aimee is a qualifi ed makeup artist with more than 12 years of experience. \nSculpted by Aimee now has stores in Dublin\, Kildare\, Belfast and London. \nPlease note this is a MEMBER ONLY EVENT \, if interested in membership please contact peter@mii.ie \nIf you are looking for more than two tickets\, we are offering a bundle price of 3 or more tickets at €270 each – a saving of €25 per ticket. To avail of this offer please complete Multiple Ticket Request Form \nInvoice payments need to complete the NMC Invoice Request Form \n\n\n\n\n \nTickets\nThe numbers below include tickets for this event already in your cart. Clicking “Get Tickets” will allow you to edit any existing attendee information as well as change ticket quantities.\nMII NMC Ticket 2025\nEntry for one to the MII National Marketing Conference 2025\n€\n295.00\nUnlimited\n\nDecrease ticket quantity for MII NMC Ticket 2025\n–\n\nQuantity \n\n\nIncrease ticket quantity for MII NMC Ticket 2025\n+\n\nQuantity:\n0\nTotal:\n€\n0.00\n\nGet Tickets URL:https://mii.ie/marketing-events/mii-national-marketing-conference/ LOCATION:The Convention Centre\, Spencer Dock\, N Wall Quay\, North Wall\, Dublin\, D01 T1W6 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/02/pexels-lucianphotography-3566189-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250408T180000 DTEND;TZID=Europe/Dublin:20250408T200000 DTSTAMP:20260417T203448 CREATED:20250313T092441Z LAST-MODIFIED:20260401T091620Z UID:10000084-1744135200-1744142400@mii.ie SUMMARY:MII Cork - Impact & Influence DESCRIPTION:Impact & Influence: Aligning Business\, Branding & Personal Responsibility\nSustainability is no longer just a corporate responsibility—it’s a shared commitment across businesses\, brands\, and individuals. Hosted by Munster Technological University and the Marketing Institute of Ireland Cork\, this panel discussion brings together industry leaders in sustainable business\, marketing\, and advocacy to explore how organisations and individuals can create meaningful impact. \nThis engaging session will offer practical strategies to align profit with purpose\, featuring insights from B2B sustainability experts\, purpose-driven brands\, and consumer educators. Panellists include MC Paul McSherry (MII & Materia Environment)\, Donal Daly (Future Planet)\, Jennifer Kiersey (2nd Ave Trading)\, and Shannen Healy (@_GreenGal)\, who will share expertise on corporate sustainability\, authentic branding\, and consumer influence. \nExpect thought-provoking discussions on navigating greenwashing\, consumer responsibility\, and collaboration for impact. Whether you’re a business leader\, marketer\, or sustainability advocate\, this event will equip you with actionable insights to drive real change. \nThis event is generously supported by Republic of Work\, Cork\, who have provided the venue for the evening. \n\n\n\n\n \nTickets\nThe numbers below include tickets for this event already in your cart. Clicking “Get Tickets” will allow you to edit any existing attendee information as well as change ticket quantities.\nMII Cork Impact & Influence Ticket\n€\n25.00\nUnlimited\n\nDecrease ticket quantity for MII Cork Impact & Influence Ticket\n–\n\nQuantity \n\n\nIncrease ticket quantity for MII Cork Impact & Influence Ticket\n+\n\nQuantity:\n0\nTotal:\n€\n0.00\n\nGet Tickets URL:https://mii.ie/marketing-events/mii-cork-impact-influence/ LOCATION:Republic of Work\, 12 S Mall\, Centre\, Cork\, T12 RD43\,\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/03/MTU-x-MII-Event-Banner-updated-v2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250325T083000 DTEND;TZID=Europe/Dublin:20250325T113000 DTSTAMP:20260417T203448 CREATED:20250226T165650Z LAST-MODIFIED:20250227T130725Z UID:10000083-1742891400-1742902200@mii.ie SUMMARY:Beyond The Rainbow - Pride 2025 Industry Kick-off DESCRIPTION:BEYOND THE RAINBOW – Pride 2025 Industry Kick-off\nAuthentic support in challenging times: how to create successful campaigns through passionate partnerships.\nIt’s 10 years since Ireland said ‘yes’ to marriage equality. 10 years of support. 10 years of struggles. 10 years of rainclouds and rainbows. We have come so far as an industry\, and as a society as a whole\, but it’s never been more evident that we have so far still to go. This event will look beyond the rainbow\, at where we are\, where we need to go\, and how to get there. \nThe collaborative event\, organised by ADvocates Ireland\, IAPI\, MII\, Outhouse LGBTQ+ Centre\, and TU Dublin\, is taking place on Tues 25th March\, 8.30-11.30am in The Courtyard\, TU Dublin Aungier St. and free tickets are available through the link below.   \nOisin O’Reilly will be speaking about the current landscape in Ireland and we will be hearing a case study of Just Eat’s recent successful Pride campaign. There will also be time after the event for deep discussion with all of our speakers and panellists. \nAllyship has never been more important. Now is the time to show true support and bring about real change. Let’s all play our part and become the silver linings of these cloudy days. \n“Someday I’ll wish upon a star\,And wake up where the clouds are far behind me” \nSecure your place below: \n \n \n Register Now\n \nWe look forward to seeing you there. URL:https://mii.ie/marketing-events/beyond-the-rainbow-pride-2025-industry-kick-off/ LOCATION:TU Dublin\, City Campus\, Aungier Street CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250301T190000 DTEND;TZID=Europe/Dublin:20250301T233000 DTSTAMP:20260417T203448 CREATED:20241216T152623Z LAST-MODIFIED:20260401T091617Z UID:10000073-1740855600-1740871800@mii.ie SUMMARY:MII Cork Marketing Ball 2025 DESCRIPTION:MII Cork Presents the “Come Fly With Me” Ball 2025!\nPrepare for Take-off! The Marketing Institute Cork Ball 2025 is ready to soar to dazzling new heights on Saturday\, March 1st at the stunning Vienna Woods Hotel\, Cork. This year’s theme\, “Come Fly With Me”\, invites you to channel your inner jetsetter for an evening of glitz\, glamour\, and high-flying fun. \nSlip into your black-tie finest and get ready to embark on a first-class journey through a night filled with luxury\, entertainment\, and networking opportunities that are truly sky-high. With a complimentary cocktail reception to get you runway-ready\, a sumptuous four-course meal with wine\, and an array of surprises that will make your heart soar\, this is the must-attend event of Cork’s social calendar. \nBut that’s not all—our famous charity raffle is back! This year\, we’re proudly supporting Good Shepherd Cork\, helping those in need land on solid ground. So\, not only will you be flying high\, but you’ll also be making a difference. \nDon’t let this one take off without you! Tickets are €150 per person—book now before they’re all gone. Gather your crew\, fasten your seatbelts\, and let’s make this night one for the logbooks! \nGet ready to sparkle at 30\,000 feet—this is\nyour boarding call! \n\n\n\n\n \nTickets\nThe numbers below include tickets for this event already in your cart. Clicking “Get Tickets” will allow you to edit any existing attendee information as well as change ticket quantities.\nMII Cork Marketing Ball 2025 – Individual Ticket\n€\n150.00\nUnlimited\n\nDecrease ticket quantity for MII Cork Marketing Ball 2025 – Individual Ticket\n–\n\nQuantity \n\n\nIncrease ticket quantity for MII Cork Marketing Ball 2025 – Individual Ticket\n+\n\nMII Cork Marketing Ball 2025 – Table of 10\n€\n1\,500.00\nUnlimited\n\nDecrease ticket quantity for MII Cork Marketing Ball 2025 – Table of 10\n–\n\nQuantity \n\n\nIncrease ticket quantity for MII Cork Marketing Ball 2025 – Table of 10\n+\n\nQuantity:\n0\nTotal:\n€\n0.00\n\nGet Tickets URL:https://mii.ie/marketing-events/mii-cork-marketing-ball-2025/ LOCATION:Vienna Woods Hotel\, Tivoli\, Glanmire\, Cork\, T45 V065\, Ireland CATEGORIES:On site events - Tickets available now END:VEVENT END:VCALENDAR