BEGIN:VCALENDAR VERSION:2.0 PRODID:-//MII - Marketing Institute Ireland - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://mii.ie X-WR-CALDESC:Events for MII - Marketing Institute Ireland REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Dublin BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20240331T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20250330T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20260329T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20270328T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20271031T010000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260223T183000 DTEND;TZID=Europe/Dublin:20260223T203000 DTSTAMP:20260613T114641 CREATED:20260218T170919Z LAST-MODIFIED:20260218T174151Z UID:10000118-1771871400-1771878600@mii.ie SUMMARY:The Marketing Shift DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/the-marketing-shift/ LOCATION:Dora Allman Room in the Student Hub\, UCC\, Fourth Floor\, The Hub\, College Road\, University College Cork (UCC)\, Cork\, Cork\, T12RC9F\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2026/02/MII-Web-Feb-Event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260129T083000 DTEND;TZID=Europe/Dublin:20260129T100000 DTSTAMP:20260613T114641 CREATED:20260101T090059Z LAST-MODIFIED:20260129T104515Z UID:10000109-1769675400-1769680800@mii.ie SUMMARY:MII Marketing Workforce Report in partnership with Alternatives DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-marketing-workforce-report-in-partnership-with-alternatives/ LOCATION:The Exo Building\, North Wall Quay\, Dublin 1\, D01 W5Y2\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/12/pexels-artempodrez-5716001-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260127T180000 DTEND;TZID=Europe/Dublin:20260127T200000 DTSTAMP:20260613T114641 CREATED:20260101T090039Z LAST-MODIFIED:20260113T184227Z UID:10000114-1769536800-1769544000@mii.ie SUMMARY:Culture at the Core DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/culture-at-the-core/ LOCATION:Clayon Hotel Cork City\, Lapp’s Quay\, Cork\, T12 RD6E CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2025/12/MII-Cork-Jan-Event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20260115T110000 DTEND;TZID=Europe/Dublin:20260115T114500 DTSTAMP:20260613T114641 CREATED:20260101T090000Z LAST-MODIFIED:20260112T090004Z UID:10000111-1768474800-1768477500@mii.ie SUMMARY:Webinar: Mastering Your MII AIM Awards 2026 Entry DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/webinar-mastering-your-mii-aim-awards-2026-entry/ LOCATION:Online\, Webinar CATEGORIES:Off site events - External link ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/12/pexels-karola-g-5908772-1-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251210T173000 DTEND;TZID=Europe/Dublin:20251210T193000 DTSTAMP:20260613T114641 CREATED:20250819T112706Z LAST-MODIFIED:20251120T090910Z UID:10000100-1765387800-1765395000@mii.ie SUMMARY:MII Annual General Meeting DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-annual-general-meeting/ LOCATION:TU Dublin\, City Campus\, Aungier Street CATEGORIES:Events – No button ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/08/pexels-divinetechygirl-1181406-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251209T180000 DTEND;TZID=Europe/Dublin:20251209T200000 DTSTAMP:20260613T114641 CREATED:20251107T122439Z LAST-MODIFIED:20260401T091522Z UID:10000105-1765303200-1765310400@mii.ie SUMMARY:MII Cork 2025 Wrapped DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cork-2025-wrapped/ LOCATION:The Kingsley Hotel\, Carrigrohane Rd\, Sunday's Well\, Cork\, T12 P680\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/WhatsApp-Image-2025-11-03-at-16.09.09.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251204T180000 DTEND;TZID=Europe/Dublin:20251204T200000 DTSTAMP:20260613T114641 CREATED:20251119T092436Z LAST-MODIFIED:20251201T103931Z UID:10000107-1764871200-1764878400@mii.ie SUMMARY:The Proxy Trap: How channel metrics mislead DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/the-proxy-trap-how-channel-metrics-mislead/ LOCATION:Huckletree\, The Academy\, 42 Pearse Street CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/Marketing-Science_Meetup_1280x659-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251203T093000 DTEND;TZID=Europe/Dublin:20251203T170000 DTSTAMP:20260613T114641 CREATED:20250915T110128Z LAST-MODIFIED:20251022T134941Z UID:10000103-1764754200-1764781200@mii.ie SUMMARY:Reframing Sponsorship: A Strategic Brand Asset DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/reframing-sponsorship-a-strategic-brand-asset/ LOCATION:The Exo Building\, North Wall Quay\, Dublin 1\, D01 W5Y2\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2025/09/ESA_IRELAND_Logo_STACKED-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251202T100000 DTEND;TZID=Europe/Dublin:20251202T104500 DTSTAMP:20260613T114641 CREATED:20251119T142708Z LAST-MODIFIED:20251120T101618Z UID:10000108-1764669600-1764672300@mii.ie SUMMARY:Masterclass: MII AIM Awards 2026 Entry DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/masterclass-mii-aim-awards-2026-entry/ LOCATION:Online\, Webinar CATEGORIES:Off site events - External link ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/iStock-1276435469-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251127T090000 DTEND;TZID=Europe/Dublin:20251127T110000 DTSTAMP:20260613T114641 CREATED:20251118T122322Z LAST-MODIFIED:20251120T115226Z UID:10000106-1764234000-1764241200@mii.ie SUMMARY:Sound Affects 4: The Power of Connection DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/sound-affects-4-the-power-of-connection/ LOCATION:dentsu\, Two Haddington Buildings\, 20–38 Haddington Road\, Dublin 4\, D04 HE94\, D04HE94 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/Screenshot-2025-11-18-121420.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251118T083000 DTEND;TZID=Europe/Dublin:20251118T103000 DTSTAMP:20260613T114641 CREATED:20250908T152549Z LAST-MODIFIED:20251106T163711Z UID:10000102-1763454600-1763461800@mii.ie SUMMARY:MII AIM Awards 2026 Pre-Launch Breakfast DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-aim-awards-2026-pre-launch-breakfast/ LOCATION:Google\, Barrow St\, Grand Canal Dock\, Dublin 4\, D04 V4X7 CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/09/Greta-Hammel-Panel.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251106T180000 DTEND;TZID=Europe/Dublin:20251106T200000 DTSTAMP:20260613T114641 CREATED:20251023T170030Z LAST-MODIFIED:20251023T181254Z UID:10000104-1762452000-1762459200@mii.ie SUMMARY:Lean Forward: Marketing Efficiency as a Strategic Imperative DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/lean-forward-marketing-efficiency-as-a-strategic-imperative/ LOCATION:The Dean Cork\, Railway Street\, Northern Quarter\, Cork\, T23 RX9K\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/11/WhatsApp-Image-2025-10-22-at-18.28.18-scaled.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251104T080000 DTEND;TZID=Europe/Dublin:20251104T120000 DTSTAMP:20260613T114641 CREATED:20250610T130902Z LAST-MODIFIED:20251106T163601Z UID:10000094-1762243200-1762257600@mii.ie SUMMARY:Who Won Sponsorship Awards Series 2025 DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/who-won-sponsorship-awards-series-2025/ LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/06/WWSS-MII-1920x1080-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251007T090000 DTEND;TZID=Europe/Dublin:20251007T140000 DTSTAMP:20260613T114641 CREATED:20250806T102113Z LAST-MODIFIED:20251021T171751Z UID:10000098-1759827600-1759845600@mii.ie SUMMARY:MII CMO Summit 2025 - Leadership in the age of intelligence DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cmo-summit-2025/ LOCATION:1 Windmill Lane\, Dublin 2\, 1 Windmill Lane\, Dublin 2\, D02 F206\, Ireland CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/08/MII-CMO-Summit-Web-Banner.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250902T090000 DTEND;TZID=Europe/Dublin:20250902T100000 DTSTAMP:20260613T114641 CREATED:20250731T150714Z LAST-MODIFIED:20250901T110222Z UID:10000096-1756803600-1756807200@mii.ie SUMMARY:EMC Webinar - Byron Sharp DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/emc-webinar-byron-sharpe/ LOCATION:Online\, Webinar CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/07/Byron-Sharp-teaser-02-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250617T180000 DTEND;TZID=Europe/Dublin:20250617T200000 DTSTAMP:20260613T114641 CREATED:20250528T081950Z LAST-MODIFIED:20260401T091626Z UID:10000091-1750183200-1750190400@mii.ie SUMMARY:MII Cork - “The Story of Us” DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cork-the-story-of-us/ LOCATION:Cork Opera House\, Cork\,\, T12 DW6P\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/05/MII-Website-Image-e1748446793147.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250612T080000 DTEND;TZID=Europe/Dublin:20250612T133000 DTSTAMP:20260613T114641 CREATED:20250526T141933Z LAST-MODIFIED:20250606T115941Z UID:10000090-1749715200-1749735000@mii.ie SUMMARY:ESA Ireland Annual Event DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/esa-ireland-annual-event/ LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250522T190000 DTEND;TZID=Europe/Dublin:20250522T233000 DTSTAMP:20260613T114641 CREATED:20250508T125650Z LAST-MODIFIED:20250508T125650Z UID:10000089-1747940400-1747956600@mii.ie SUMMARY:MII AIM Awards Gala Celebration DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-aim-awards-gala-celebration/ LOCATION:Clayton Hotel Burlington Road\, D04 A318 ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/01/Homepage-banner-AIM-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250515T173000 DTEND;TZID=Europe/Dublin:20250515T190000 DTSTAMP:20260613T114641 CREATED:20250507T104019Z LAST-MODIFIED:20250507T144051Z UID:10000085-1747330200-1747335600@mii.ie SUMMARY:Beyond Yes: A Decade of Visibility DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/beyond-yes-a-decade-of-visibility/ LOCATION:The Royal Irish Academy of Music.\, 36-38 Westland Row\, Dublin\, D02 WY89\, Ireland CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250515T100000 DTEND;TZID=Europe/Dublin:20250515T110000 DTSTAMP:20260613T114641 CREATED:20250507T144829Z LAST-MODIFIED:20250507T150746Z UID:10000088-1747303200-1747306800@mii.ie SUMMARY:Webinar – Path to Professional Certification DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/webinar-path-to-professional-certification/ LOCATION:Online\, Webinar ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/05/background-webinar.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250514T083000 DTEND;TZID=Europe/Dublin:20250514T103000 DTSTAMP:20260613T114641 CREATED:20250507T111126Z LAST-MODIFIED:20250507T113310Z UID:10000087-1747211400-1747218600@mii.ie SUMMARY:Advertising at the Edge: AI\, Manipulation\, and the Future of Influence DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/advertising-at-the-edge-ai-manipulation-and-the-future-of-influence/ LOCATION:The Dean Townhouse\, 35 Harcourt Street\, Dublin 2\, D02 K2T8 CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250501T080000 DTEND;TZID=Europe/Dublin:20250501T140000 DTSTAMP:20260613T114641 CREATED:20250217T111454Z LAST-MODIFIED:20250425T090833Z UID:10000082-1746086400-1746108000@mii.ie SUMMARY:MII National Marketing Conference DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-national-marketing-conference/ LOCATION:The Convention Centre\, Spencer Dock\, N Wall Quay\, North Wall\, Dublin\, D01 T1W6 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/02/pexels-lucianphotography-3566189-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250408T180000 DTEND;TZID=Europe/Dublin:20250408T200000 DTSTAMP:20260613T114641 CREATED:20250313T092441Z LAST-MODIFIED:20260401T091620Z UID:10000084-1744135200-1744142400@mii.ie SUMMARY:MII Cork - Impact & Influence DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cork-impact-influence/ LOCATION:Republic of Work\, 12 S Mall\, Centre\, Cork\, T12 RD43\,\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/03/MTU-x-MII-Event-Banner-updated-v2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250325T083000 DTEND;TZID=Europe/Dublin:20250325T113000 DTSTAMP:20260613T114641 CREATED:20250226T165650Z LAST-MODIFIED:20250227T130725Z UID:10000083-1742891400-1742902200@mii.ie SUMMARY:Beyond The Rainbow - Pride 2025 Industry Kick-off DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/beyond-the-rainbow-pride-2025-industry-kick-off/ LOCATION:TU Dublin\, City Campus\, Aungier Street CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250301T190000 DTEND;TZID=Europe/Dublin:20250301T233000 DTSTAMP:20260613T114641 CREATED:20241216T152623Z LAST-MODIFIED:20260401T091617Z UID:10000073-1740855600-1740871800@mii.ie SUMMARY:MII Cork Marketing Ball 2025 DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cork-marketing-ball-2025/ LOCATION:Vienna Woods Hotel\, Tivoli\, Glanmire\, Cork\, T45 V065\, Ireland CATEGORIES:On site events - Tickets available now END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250212T183000 DTEND;TZID=Europe/Dublin:20250212T203000 DTSTAMP:20260613T114641 CREATED:20250130T170531Z LAST-MODIFIED:20250130T173717Z UID:10000080-1739385000-1739392200@mii.ie SUMMARY:Sustainable Food Stories – Told and Untold DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/sustainable-food-stories-told-and-untold/ LOCATION:University College Cork\, Dora Allman Room\, UCC Student Hub (Top Floor)\, T12 P2FY CATEGORIES:On site events - Tickets available now END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250211T110000 DTEND;TZID=Europe/Dublin:20250211T114500 DTSTAMP:20260613T114641 CREATED:20241017T151235Z LAST-MODIFIED:20250206T120757Z UID:10000065-1739271600-1739274300@mii.ie SUMMARY:Unlocking brand growth: A guide to identifying and leveraging Category Entry Points DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/webinar-marketing-strategy/ LOCATION:Online\, Webinar CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/marketing-strategy.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250130T073000 DTEND;TZID=Europe/Dublin:20250130T093000 DTSTAMP:20260613T114641 CREATED:20241017T145744Z LAST-MODIFIED:20250129T143122Z UID:10000064-1738222200-1738229400@mii.ie SUMMARY:MII Marketing Workforce Report in partnership with Alternatives DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-salary-survey-in-partnership-with-alternatives/ LOCATION:LinkedIn One Wilton Park\, Wilton Terrace\, Dublin CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/young-businessman.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250121T180000 DTEND;TZID=Europe/Dublin:20250121T200000 DTSTAMP:20260613T114641 CREATED:20241216T122914Z LAST-MODIFIED:20260401T091604Z UID:10000075-1737482400-1737489600@mii.ie SUMMARY:MII Cork - Elevating Your Brand DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/elevating-your-brand/ LOCATION:Laya Healthcare\, Eastgate Rd\, Little Island\, Cork\,\, T45 E181 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2024/12/MII-Jan-Event-Updated.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250116T110000 DTEND;TZID=Europe/Dublin:20250116T114500 DTSTAMP:20260613T114641 CREATED:20250113T122915Z LAST-MODIFIED:20250114T094349Z UID:10000076-1737025200-1737027900@mii.ie SUMMARY:Masterclass: MII AIM Awards Entry DESCRIPTION:Moving from Traditional to Social Media Marketing \nIn collaboration with UCC Commerce Society and Cork University Business School. \nFollowing the success of Ireland’s largest student conference\, The Commerce Conference\, the UCC Commerce Society\, one of the country’s largest and most dynamic student societies\, continues its landmark year with another exciting collaboration. \nIn partnership with the Marketing Institute of Ireland\, the Society proudly presents The Marketing Shift Moving from Traditional to Social Media Marketing\, a thought provoking panel discussion examining the rapid evolution of modern marketing. The event will explore how brands are transitioning from traditional channels to digital and social platforms\, and what this transformation means for the future of the marketing profession. \nTaking place in the Dora Allman Room in the UCC Student Hub\, the evening will begin with networking at 6:30pm\, including finger food and refreshments\, followed by a panel discussion featuring leading industry voices. The discussion will be chaired by members of the UCC Commerce Society. \nJoin us for an engaging evening of insight\, connection\, and conversation at the forefront of marketing’s evolution. Registration details can be found below. This event is proudly sponsored by Cork University Business School. \nFeaturing\nLexi McKeown \nLexi McKeown is a Cork-born Irish fashion and lifestyle content creator known for her style-focused social media presence. As a graduate of UCC\, She later moved to London to work in fashion with the brand Naked Wolfe\, which helped grow her audience and industry experience. With a combined following of tens of thousands across TikTok and Instagram\, she now works full-time as an influencer and user-generated content (UGC) creator\, previously based in Bali. Lexi is now the Creative Director of brand Bound Apparel brand Bound Apparel\, collaborating on collections\, helping shape the brand’s campaigns and product shoots. \nSeamus Leahy \nSeamus is a Cork-based sales and marketing professional\, lecturer\, and business consultant with over two decades of industry experience. He is currently an Assistant Lecturer in Marketing at University College Cork\, while also working as a freelance Sales and Marketing Specialist and consultant. Over his career\, he has held senior leadership roles including Executive Director of Sales and Marketing at The Fota Collection and Co-Founder of Invite Resorts\, where he has led major brand launches\, international campaigns\, and large-scale tourism initiatives. Alongside his industry work\, he has lectured in strategic marketing\, sales and buyer behaviour for both UCC and the Irish Academy of PR\, combining practical experience with academic insight. \nSusan Kingston-Brown  \nSusan is a global media and marketing executive with over two decades of international leadership experience. A Business and Economics graduate of Trinity College Dublin\, she has built her career across major global agencies\, holding senior roles with Starcom\, Latitude\, and ValueClick. She is currently Global Brand President at UM Worldwide\, having previously served as President of UM EMEA\, CEO International\, and Chief Product Officer for the region. Throughout her career\, Susan has led global client accounts\, international teams\, and large-scale media and product strategies across Europe\, the Middle East\, and beyond\, earning a reputation for driving growth\, innovation\, and transformation within leading global agencies. \n€25 MII Members / €35 non Members \n \n \n \n \n \n  Non-Member Ticket – €35 per ticket \n**Log in to your MII account to avail of the €25 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/masterclass-mii-aim-awards-entry/ LOCATION:Online\, Webinar CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/01/iStock-1394554577-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT END:VCALENDAR