BEGIN:VCALENDAR VERSION:2.0 PRODID:-//MII - Marketing Institute Ireland - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://mii.ie X-WR-CALDESC:Events for MII - Marketing Institute Ireland REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Dublin BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20230326T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20240331T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20250330T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20260329T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251104T080000 DTEND;TZID=Europe/Dublin:20251104T120000 DTSTAMP:20260615T101902 CREATED:20250610T130902Z LAST-MODIFIED:20251106T163601Z UID:10000094-1762243200-1762257600@mii.ie SUMMARY:Who Won Sponsorship Awards Series 2025 DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/who-won-sponsorship-awards-series-2025/ LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/06/WWSS-MII-1920x1080-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20251007T090000 DTEND;TZID=Europe/Dublin:20251007T140000 DTSTAMP:20260615T101902 CREATED:20250806T102113Z LAST-MODIFIED:20251021T171751Z UID:10000098-1759827600-1759845600@mii.ie SUMMARY:MII CMO Summit 2025 - Leadership in the age of intelligence DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cmo-summit-2025/ LOCATION:1 Windmill Lane\, Dublin 2\, 1 Windmill Lane\, Dublin 2\, D02 F206\, Ireland CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/08/MII-CMO-Summit-Web-Banner.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250902T090000 DTEND;TZID=Europe/Dublin:20250902T100000 DTSTAMP:20260615T101902 CREATED:20250731T150714Z LAST-MODIFIED:20250901T110222Z UID:10000096-1756803600-1756807200@mii.ie SUMMARY:EMC Webinar - Byron Sharp DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/emc-webinar-byron-sharpe/ LOCATION:Online\, Webinar CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/07/Byron-Sharp-teaser-02-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250617T180000 DTEND;TZID=Europe/Dublin:20250617T200000 DTSTAMP:20260615T101902 CREATED:20250528T081950Z LAST-MODIFIED:20260401T091626Z UID:10000091-1750183200-1750190400@mii.ie SUMMARY:MII Cork - “The Story of Us” DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cork-the-story-of-us/ LOCATION:Cork Opera House\, Cork\,\, T12 DW6P\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/05/MII-Website-Image-e1748446793147.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250612T080000 DTEND;TZID=Europe/Dublin:20250612T133000 DTSTAMP:20260615T101902 CREATED:20250526T141933Z LAST-MODIFIED:20250606T115941Z UID:10000090-1749715200-1749735000@mii.ie SUMMARY:ESA Ireland Annual Event DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/esa-ireland-annual-event/ LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250522T190000 DTEND;TZID=Europe/Dublin:20250522T233000 DTSTAMP:20260615T101902 CREATED:20250508T125650Z LAST-MODIFIED:20250508T125650Z UID:10000089-1747940400-1747956600@mii.ie SUMMARY:MII AIM Awards Gala Celebration DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-aim-awards-gala-celebration/ LOCATION:Clayton Hotel Burlington Road\, D04 A318 ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/01/Homepage-banner-AIM-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250515T173000 DTEND;TZID=Europe/Dublin:20250515T190000 DTSTAMP:20260615T101902 CREATED:20250507T104019Z LAST-MODIFIED:20250507T144051Z UID:10000085-1747330200-1747335600@mii.ie SUMMARY:Beyond Yes: A Decade of Visibility DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/beyond-yes-a-decade-of-visibility/ LOCATION:The Royal Irish Academy of Music.\, 36-38 Westland Row\, Dublin\, D02 WY89\, Ireland CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250515T100000 DTEND;TZID=Europe/Dublin:20250515T110000 DTSTAMP:20260615T101902 CREATED:20250507T144829Z LAST-MODIFIED:20250507T150746Z UID:10000088-1747303200-1747306800@mii.ie SUMMARY:Webinar – Path to Professional Certification DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/webinar-path-to-professional-certification/ LOCATION:Online\, Webinar ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/05/background-webinar.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250514T083000 DTEND;TZID=Europe/Dublin:20250514T103000 DTSTAMP:20260615T101902 CREATED:20250507T111126Z LAST-MODIFIED:20250507T113310Z UID:10000087-1747211400-1747218600@mii.ie SUMMARY:Advertising at the Edge: AI\, Manipulation\, and the Future of Influence DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/advertising-at-the-edge-ai-manipulation-and-the-future-of-influence/ LOCATION:The Dean Townhouse\, 35 Harcourt Street\, Dublin 2\, D02 K2T8 CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250501T080000 DTEND;TZID=Europe/Dublin:20250501T140000 DTSTAMP:20260615T101902 CREATED:20250217T111454Z LAST-MODIFIED:20250425T090833Z UID:10000082-1746086400-1746108000@mii.ie SUMMARY:MII National Marketing Conference DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-national-marketing-conference/ LOCATION:The Convention Centre\, Spencer Dock\, N Wall Quay\, North Wall\, Dublin\, D01 T1W6 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/02/pexels-lucianphotography-3566189-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250408T180000 DTEND;TZID=Europe/Dublin:20250408T200000 DTSTAMP:20260615T101902 CREATED:20250313T092441Z LAST-MODIFIED:20260401T091620Z UID:10000084-1744135200-1744142400@mii.ie SUMMARY:MII Cork - Impact & Influence DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cork-impact-influence/ LOCATION:Republic of Work\, 12 S Mall\, Centre\, Cork\, T12 RD43\,\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/03/MTU-x-MII-Event-Banner-updated-v2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250325T083000 DTEND;TZID=Europe/Dublin:20250325T113000 DTSTAMP:20260615T101902 CREATED:20250226T165650Z LAST-MODIFIED:20250227T130725Z UID:10000083-1742891400-1742902200@mii.ie SUMMARY:Beyond The Rainbow - Pride 2025 Industry Kick-off DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/beyond-the-rainbow-pride-2025-industry-kick-off/ LOCATION:TU Dublin\, City Campus\, Aungier Street CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250301T190000 DTEND;TZID=Europe/Dublin:20250301T233000 DTSTAMP:20260615T101902 CREATED:20241216T152623Z LAST-MODIFIED:20260401T091617Z UID:10000073-1740855600-1740871800@mii.ie SUMMARY:MII Cork Marketing Ball 2025 DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-cork-marketing-ball-2025/ LOCATION:Vienna Woods Hotel\, Tivoli\, Glanmire\, Cork\, T45 V065\, Ireland CATEGORIES:On site events - Tickets available now END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250212T183000 DTEND;TZID=Europe/Dublin:20250212T203000 DTSTAMP:20260615T101902 CREATED:20250130T170531Z LAST-MODIFIED:20250130T173717Z UID:10000080-1739385000-1739392200@mii.ie SUMMARY:Sustainable Food Stories – Told and Untold DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/sustainable-food-stories-told-and-untold/ LOCATION:University College Cork\, Dora Allman Room\, UCC Student Hub (Top Floor)\, T12 P2FY CATEGORIES:On site events - Tickets available now END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250211T110000 DTEND;TZID=Europe/Dublin:20250211T114500 DTSTAMP:20260615T101902 CREATED:20241017T151235Z LAST-MODIFIED:20250206T120757Z UID:10000065-1739271600-1739274300@mii.ie SUMMARY:Unlocking brand growth: A guide to identifying and leveraging Category Entry Points DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/webinar-marketing-strategy/ LOCATION:Online\, Webinar CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/marketing-strategy.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250130T073000 DTEND;TZID=Europe/Dublin:20250130T093000 DTSTAMP:20260615T101902 CREATED:20241017T145744Z LAST-MODIFIED:20250129T143122Z UID:10000064-1738222200-1738229400@mii.ie SUMMARY:MII Marketing Workforce Report in partnership with Alternatives DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-salary-survey-in-partnership-with-alternatives/ LOCATION:LinkedIn One Wilton Park\, Wilton Terrace\, Dublin CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/young-businessman.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250121T180000 DTEND;TZID=Europe/Dublin:20250121T200000 DTSTAMP:20260615T101902 CREATED:20241216T122914Z LAST-MODIFIED:20260401T091604Z UID:10000075-1737482400-1737489600@mii.ie SUMMARY:MII Cork - Elevating Your Brand DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/elevating-your-brand/ LOCATION:Laya Healthcare\, Eastgate Rd\, Little Island\, Cork\,\, T45 E181 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2024/12/MII-Jan-Event-Updated.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20250116T110000 DTEND;TZID=Europe/Dublin:20250116T114500 DTSTAMP:20260615T101902 CREATED:20250113T122915Z LAST-MODIFIED:20250114T094349Z UID:10000076-1737025200-1737027900@mii.ie SUMMARY:Masterclass: MII AIM Awards Entry DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/masterclass-mii-aim-awards-entry/ LOCATION:Online\, Webinar CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2025/01/iStock-1394554577-scaled.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241213T123000 DTEND;TZID=Europe/Dublin:20241213T153000 DTSTAMP:20260615T101902 CREATED:20241204T142633Z LAST-MODIFIED:20241204T152553Z UID:10000072-1734093000-1734103800@mii.ie SUMMARY:Cork Chamber Christmas Lunch in Partnership with MII Cork DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/cork-chamber-christmas-lunch-in-partnership-with-mii-cork/ LOCATION:Maryborough Hotel\, Cork\,\, T12 XR12 CATEGORIES:Off site events - External link ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241210T083000 DTEND;TZID=Europe/Dublin:20241210T103000 DTSTAMP:20260615T101902 CREATED:20241017T143236Z LAST-MODIFIED:20241206T150811Z UID:10000062-1733819400-1733826600@mii.ie SUMMARY:MII AIM Awards 2025 Pre-Launch Breakfast DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/mii-aim-awards-pre-launch-lunch/ LOCATION:Salesforce Tower\, North Wall\, Dublin 1\, D01 W2Y3 CATEGORIES:Events - Sold out ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/MII-awards-2025.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241128T073000 DTEND;TZID=Europe/Dublin:20241128T093000 DTSTAMP:20260615T101902 CREATED:20241111T175804Z LAST-MODIFIED:20241126T113042Z UID:10000070-1732779000-1732786200@mii.ie SUMMARY:An Exclusive Panel on Futureproofing Your Marketing Strategy DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/plan-2025-an-exclusive-panel-on-futureproofing-your-marketing-strategy/ LOCATION:Business Plus Magazine\, DMG Media Ireland\, Two Haddington Buildings\, Haddington Road\, Dublin 4 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/11/2149579704.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241126T180000 DTEND;TZID=Europe/Dublin:20241126T200000 DTSTAMP:20260615T101902 CREATED:20241108T004752Z LAST-MODIFIED:20241108T015545Z UID:10000069-1732644000-1732651200@mii.ie SUMMARY:Navigating the Brandscape DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/navigating-the-brandscape/ LOCATION:Griffith College Cork\, Cork\,\, T23 DF3A\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/11/Website-Graphic-for-MII-Site-FINAL-e1730911934991.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241107T093000 DTEND;TZID=Europe/Dublin:20241107T113000 DTSTAMP:20260615T101902 CREATED:20241011T122647Z LAST-MODIFIED:20241105T124745Z UID:10000060-1730971800-1730979000@mii.ie SUMMARY:Capitalise on Chaos: Leverage GenAI to Cut Costs\, Boost Production\, and Avoid Risks DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/capitalize-on-chaos/ LOCATION:Deloitte\, Three Park Place\, Hatch St\, Dublin 2 CATEGORIES:Off site events - External link ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/Newsletter-heading.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241106T083000 DTEND;TZID=Europe/Dublin:20241106T110000 DTSTAMP:20260615T101902 CREATED:20241011T130439Z LAST-MODIFIED:20241018T122522Z UID:10000061-1730881800-1730890800@mii.ie SUMMARY:ADvocates Pride and Prejudice in Placement DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/advocates-pride-and-prejudice-in-placement/ LOCATION:TU Dublin\, City Campus\, Aungier Street CATEGORIES:Off site events - External link ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/Pride-Prejudice-Photo.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241022T083000 DTEND;TZID=Europe/Dublin:20241022T140000 DTSTAMP:20260615T101902 CREATED:20240328T112007Z LAST-MODIFIED:20241014T172804Z UID:10000037-1729585800-1729605600@mii.ie SUMMARY:MII CMO Summit 2024 DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/cmo-summit-2024/ LOCATION:Meta\, 6 Serpentine Ave\, Dublin\, D04 H0C9 CATEGORIES:Events – Online ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/03/cmo-summit-2024-image-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241021T180000 DTEND;TZID=Europe/Dublin:20241021T200000 DTSTAMP:20260615T101902 CREATED:20241010T140353Z LAST-MODIFIED:20241018T123622Z UID:10000059-1729533600-1729540800@mii.ie SUMMARY:Omnichannel Strategy – Learnings from the Frontline DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/omnichannel-strategy/ LOCATION:The Metropole Hotel\, MacCurtain Street\, Victorian Quarter\, Cork\, T23 PX44 CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/10/Omnichannel-strategy-cover-3.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20241017T080000 DTEND;TZID=Europe/Dublin:20241017T113000 DTSTAMP:20260615T101902 CREATED:20240328T143028Z LAST-MODIFIED:20241016T112429Z UID:10000038-1729152000-1729164600@mii.ie SUMMARY:Who Won Sponsorship Awards Series 2024 DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/who-won-sponsorship-awards-series-2024/ LOCATION:The Aviva Stadium\, Lansdowne Road\, Dublin 4\, Ireland CATEGORIES:On site events - Tickets available now ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/03/Untitled-design-sold-out.png.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20240620T200000 DTEND;TZID=Europe/Dublin:20240620T220000 DTSTAMP:20260615T101902 CREATED:20240613T104349Z LAST-MODIFIED:20240613T111806Z UID:10000048-1718913600-1718920800@mii.ie SUMMARY:SHINE - RTE Concert Orchestra DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/shine-rte-concert-orchestra/ LOCATION:National Concert Hall\, EARLSFORT TERRACE\, DUBLIN 2 ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/06/MII-Pride-43-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20240530T123000 DTEND;TZID=Europe/Dublin:20240530T170000 DTSTAMP:20260615T101902 CREATED:20240422T100821Z LAST-MODIFIED:20240502T131426Z UID:10000040-1717072200-1717088400@mii.ie SUMMARY:ESA Ireland Annual Event 2024 DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/esa-ireland-annual-event-2024/ LOCATION:ODEON Point Square\, North Dock\, Dublin\, Ireland CATEGORIES:Off site events - Email,Save The Date Events ATTACH;FMTTYPE=image/png:https://mii.ie/wp-content/uploads/2024/04/Education-Webinar-5.png ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240530 DTEND;VALUE=DATE:20240531 DTSTAMP:20260615T101902 CREATED:20240502T081634Z LAST-MODIFIED:20240530T110044Z UID:10000043-1717027200-1717113599@mii.ie SUMMARY:Dublin Tech Summit 2024 DESCRIPTION:Date: 06.11.2025 \nTime : 6.00 PM – 8:00 PM \nIn today’s fast-changing landscape\, marketing efficiency is not just an operational goal\, it is a strategic advantage. With tighter budgets and higher expectations\, marketers must deliver measurable impact\, creative excellence\, and business growth\, often with fewer resources. This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes\, empower teams to move faster\, and turn constraints into creativity. Join us to uncover practical strategies and proven frameworks to help you: ● Apply lean marketing principles such as focus\, agility\, and continuous improvement ● Align teams for smarter collaboration and better outcomes ● Drive growth without sacrificing creativity or quality Panellists Aisling McCarthy\, Founder\, All About Folk  Kevin O’Shea\, Global Content and Creative Director\, Johnson Controls Bhagya Barrett\, Co-Founder & Business Director\, Rebel City Distillery Georgie Browne\, Head of People & Programmes at AxisBIC Hear real-world insights from global brands\, local leaders\, and creative experts on how lean thinking transforms efficiency into competitive advantage. Whether you lead a marketing team\, manage campaigns\, or run your own business\, this session will help you achieve more with less without compromising impact. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Non-Member Ticket – €30 per ticket \n**Log in to your MII account to avail of the €20 member rate \n \n \n \n \n \n \n \n \n Add to Cart URL:https://mii.ie/marketing-events/dublin-tech-summit-2024/ LOCATION:RDS Dublin\, Merrion Road\, Ballsbridge\, Dublin 4 ATTACH;FMTTYPE=image/jpeg:https://mii.ie/wp-content/uploads/2024/04/Sir-Marin-Sorrell-4x3-1.jpg ORGANIZER;CN="MII":MAILTO:Leah@mii.ie END:VEVENT END:VCALENDAR