urbanmedia and dentsu have come together again to explore the ever changing and rapidly growing world of audio. We are excited to invite you to Sound Affects 3 – Will AI kill the Radio Star? Following on from Sound Affects 1 and 2, we have again explored how people in Ireland are consuming audio content, this time also looking at the impact of AI.
For Sound Affects 3, an AI-generated and voiced radio clip was tested in comparison to a real radio programme with focus groups around the country. At the event we’ll explore the findings regarding perceptions of AI, AI adoption and AI phobia, together with a robust quantitative study on the role audio continues to play in consumers' lives.
Dael Wood, Strategic Consulting Director, Dentsu
Dael heads up insights and strategy at Dentsu. She has over 25 years working across three continents in various marketing consulting roles. She has worked with clients across multiple categories, delivering sustainable revenue growth through expertise in marketing, utilising data and uncovering consumer & customer needs and insights.
Brian McCarthy, Group Commercial and Operations Director, Wireless Ireland
Brian is the Commercial and Operations Director with Wireless Ireland and has worked in audio for over 20 years. He’s directly responsible for the commercial and digital departments of urbanmedia, home of many of the most successful innovations in digital audio in recent years. Brian has always been passionate about showcasing how effective audio can be in providing client solutions and has helped urbanmedia lead the way in bringing audio effectiveness case studies to the Irish media market.
Claire O'Rourke, Research Director, Dentsu
Claire is an experienced dual researcher with 10 years of qualitative and quantitative research experience and a background in psychology. She has worked with a range of public and private sector clients and always seeks to explore the motivations and triggers, to look at predicting rather than just describing behaviour.
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