Scheduled Training Courses

Date: TBC | Online Course

Brand Strategy Skills with Muireann Fitzmaurice

This programme is to offer a common foundational understanding to all members of the your Marketing team on Branding and Marketing Strategy. It will support the existing Brand team to revisit the principles of brand strategy and also give the digital team a more in-depth understanding of the principles of branding.

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Date: TBC | Online Course

Media Demystified: Media Planning, Buying, Execution, and Learning

This media planning training course equips you with the knowledge and skills needed to excel in media planning and buying. Focusing on the steps of execution and learning from your data, you will be setting the stage for successful and impactful advertising campaigns in today’s dynamic media landscape.

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MII Custom Training Solutions

MII’s purpose is to strengthen the standing of the marketing profession. We educate, enable and empower marketers at all stages of their career to have the foresight, insight and expertise. MII is committed to growing, developing, and enhancing the marketing profession through continued education and lifelong learning.

MII designs custom programmes for corporate partner members which are centred around the pracademic approach, industry insight and expertise combined with academic rigour and know-how. Custom programmes are developed with a combination of expert trainers from client, agency and academic perspective.


Agile Course Construction

Courses can be constructed from scheduled MII training topics, or additional training topics can be designed per request of the corporate client.

Marketing Institute Ireland offer the possibility to make custom programmes out of the above offering that are fully tailored to the needs of the partner. The customisation ensures alignment with individual- and team performance objectives and with the overall goals and strategy of the company. As the corporate client you can be as involved in course design as desired.

Five stages of course development meetings are recommended and included as part of the process:

Stage 1: Initial programme scoping call with MII.

Stage 2: Selection of expert from our panel of academic and industry trainers to match the company needs from the scoping call.

Stage 3: Course content briefing with learning client, expert trainer and MII contact. Content can be amended, removed, edited as appropriate.

Stage 4: Final sign-off call with learning client, expert trainer and MII contact two weeks in advance of the start of the programme.

Stage 5: MII will facilitate a post-course review meeting where you will get an opportunity to discuss the course effectiveness and provide us with feedback and testimonials.


Register your interest for custom training.

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