Leading sustainability consultant, Elizabeth Sheehan will take us through her approach to sustainability and will give business advice on the challenges we are facing as a planet.

In a post-pandemic environment Sustainability is now the number 1 priority for industry.

At this pivotal moment we have an opportunity to press re-set, examine our work practises and our purpose to ensure we have a positive impact on the climate, societal and business challenges facing the world today.

The advertising & marketing industry is best placed to influence positive change but internally and in wider society. Tomorrow’s winning brands will balance people, planet & profit. Those brands & businesses that embrace sustainability will prosper in the future.

Course Description

  • In this workshop Elizabeth will share insights on Sustainability and offer advice on how businesses can embrace the challenges we are facing as a planet.
  • Elizabeth will share initiatives like Ad Net Zero, a movement for the Advertising & marketing community to collectively drive towards the Net Zero by 2030 goal.
  • In the workshop we will work together to define how we can be leaders in driving positive change while continuing to focus on sustainable profitable growth
  • Together we will look at organisations that are taking action to drive to Net Zero by 2030
  • There will be an opportunity to hear from other & share with marketing peers

 

What will participants learn/achieve?

  • Sustainability what it means for brands & business
  • Cop 26 update
  • United Nations Sustainable Development Goals
  • Ad Net Zero movement explained
  • Getting started – our house in order
  • Defining the right actions for our business
  • 5 Key Steps

 

Who is it for? Career Stage?

It is particularly well aligned to marketing and communications professionals, leadership teams, sustainability professionals and brand owners. 

What is the course’s USP?

A practical industry-focused insight into how brands can build trust and communicate authentically about sustainability.

 

*All previous bookings and registrations have been transferred to the new date*

9 June 2022,9am - 1pm

Where

Online Via Zoom

Presenter

Elizabeth Sheehan

Contact

Aoife Moreton

Training@mii.ie

Price

€500 ( Does not include membership)

Marketer Pathways Competencies

Marketer Competencies

  • Marketing Campaigns
  • Customer  Centricity
  • Brand
  • Research
  • Corporate Communications

Business Competencies

  • Action & Results
  • Commercial Awareness
  • Organisational Awareness
  • Planning & Prioritisation

People Competencies

  • Leadership
  • Influencing
  • Negotiation Skills

Course Trainer

https://mii.ie/wp-content/uploads/2022/01/trainer-speaker-502x275px-4.png

Sustainability & Marketing Consultant

Elizabeth Sheehan

Elizabeth Sheehan is a marketing & sustainability consultant and business coach working with individuals & companies to drive sustainable success.

She brings her experience in leading global consumer brands and her passion for people & the planet to advise leaders & their teams.

As a thinking partner, Elizabeth supports on strategy, innovation, communication, teamwork, sustainability and delivering business plans that drive long term growth & professional success.

She is also a board member of the Advertising Standards Authority of Ireland where she is a member of the finance & strategy committees and a judge at the Effies & the All- Ireland Marketing Awards.

Elizabeth believes in leaving behind a positive imprint on the world, the businesses and teams that she works with.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.