Overview

The best marketing leaders are influencers and change-makers. They drive their organisations forward, inspire and guide their teams as they take on complex challenges, and make a meaningful contribution to the business community and society at large.

Starting January 2022. Now open for applications.

Contact jenny@mii.ie for more information or to apply.

 

Trailblazing Programme

The only one of its kind in Ireland, this trailblazing programme has been specifically designed to propel senior marketing professionals upward in their career, equipping them for senior management roles and giving them the capability to drive digital transformation.

Jointly developed by the MII and Berkeley Global, this one-of-a-kind programme offers global expertise, local knowledge and academic rigour, and has been crafted to help you accelerate your career.

With real-world input from successful Silicon Valley thought leaders, and a three-day trip to discover innovation in action in California, you can be confident you’ll discover and absorb the most cutting-edge trends and insights in technology-driven business transformation.

Discover more about how this programme can help you realise your potential as a marketing leader, by contacting Jenny@mii.ie

What will I study?

MII and Berkeley Global have identified the four essential core competencies that empower marketing professionals to lead digital transformation in their organisations. The programme has been specifically designed to give participants a thorough grounding in these competencies.

Core competencies

  • Business:  Data-driven Business Intelligence
  • Marketing:  Customer-centric and Technology-conscious Marketing
  • People:  Organisation and Change Management , Strategy and Leadership

Previous Fireside Chat Recordings

Change is the New Normal: Designing an Agile Organisation

In this first module of the Marketing Institute of Ireland and Berkeley Global Marketing Leadership Program, senior marketing executives gained key insights into the essential technological trends and unique leadership practices to excel in their roles. This module, “Digital Transformation and Innovation Management,” uses the three MII Competency Framework streams: People, Marketing and Business. Pat Reed, lead instructor of the People stream, discussed how to design an Agile organisation.

Watch Recording Here

Customer-Centric and Technology-Conscious Marketing

For six months, the academic design teams of UC Berkeley Extension and Marketing Institute Ireland have collaborated with thought leaders and experts to imagine an entirely new way of providing senior marketing executives with key insights into the essential technological trends and unique leadership practices in order to excel in their roles.

Maria Gianotti, Head of Revenue at Unbabel, discusses AI automation and customer mining, UX, emerging platforms and data-driven personalized content.

Watch Recording Here

Data-Driven Business Intelligence

In the third MII Global Marketing Leadership Programme fireside chat, Gauthier Vasseur—Business Stream Leader and Executive Director at Fisher Centre for Business Analytics at UC Berkeley—gives an outline and overview of the business stream of this program, which will focus on the leading trends in data-driven management, blockchain communication and adopting AI-driven automation.

Watch Recording Here

12 January 2022,6pm - 8pm

Where

Online Learning
Delivered on a weekly basis over 6 months, culminating in a 3 day immersive in-person session in Berkeley Global, California

Presenter

Leading Marketing Experts

Contact

Jenny Bishop
jenny@mii.ie

Price

Corporate Member Rate: €10,490
Non-Member Rate: €12,000

How will I benefit from this programme?

  • Gain a 360-degree perspective on the role of marketing in digital transformation management.
  • Access unmatched insight and up-to-date knowledge from best-in-class marketers and experienced business decision-makers in Ireland and in Silicon Valley.
  • Develop a thorough understanding of critical trends in innovation and management
  • Build the skills, knowledge and strategic insight you’ll need to grow as a leader and to steer technology-driven transformation in your organisation
  • Engage in on-the-ground learning during immersive trip to Silicon Valley and San Francisco innovation ecosystem, visiting successful companies and innovative start-ups, as well as enjoying meetings and exclusive networking events with industry leaders
  • Apply what you have learned to solve a real-world challenge in core Innovation Project
  • Fully accredited by Berkeley Global, UC Berkeley

How can I participate?

Entry requirements 

  • Applicants for the Global Marketing Leadership Programme should be able to display one of the following:
    • Evidence of experience at a senior marketing management level
    • Evidence of past, present and future career progression
    • Level 8 or 9 qualification, such as a business/marketing Bachelors or Master’s degree
  • A copy of your CV will be required for application purposes
  • If you would like to talk about your suitability, please contact us: jenny@mii.ie

Fees

Corporate Partner Member Price: €10,490

Non-Corporate Partner Member Price: €12,000

A non-refundable deposit payment of €3,000 is required to secure your place

Remainder of Fees can be paid over two instalments:

Instalment 1: Due by 26th November 2021

Instalment 2: Due by 4th March 2022

*Fees cover the cost of module delivery. Travel and accommodation costs for US-based Module 2 are not included.

Partnering for excellence with Berkeley Global

  • 1st US Public College
  • 4th Best Global Universities, U.S. News
  • 5th Public University in the World, Shanghai Ranking Consultancy
  • 5th Best Value College, Forbes

Discover Berkeley Global

We are the continuing education school of UC Berkeley and bring Berkeley-quality education to our smaller class sizes. We offer everything you need to succeed: rigorous coursework, guidance from expert international student services staff, and events and activities designed to build strong academic and professional networks.

Terms and Conditions

Terms and Conditions apply.  

A non-refundable deposit payment of €3,000 is required to secure your place. All event and course cancellations must be made 4 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

Remainder of Fees can be paid over two instalments:

Instalment 1: Due by 26th November 2021

Instalment 2: Due by 4th March 2022

*Fees cover the cost of module delivery. Travel and accommodation costs for US-based Module 2 are not included.

 

MII Berkeley Global Marketing Leadership Programme

If you are interested in finding out more about our new MII Berkeley Global Marketing Leadership Programme please complete the form below:
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