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October 7th 2026

08:30 - 14:00

EY, 2 Wilton Park, Wilton Place, Dublin 2, D02 YE35

Leadership that creates lasting value. 

MII CMO SUMMIT 2026

In a world of constant change, today’s marketing leaders are expected to do more than deliver short-term results. They must build brands that endure, drive sustainable growth, inspire high-performing teams and create meaningful value for customers, organisations and society.

On Wednesday, 7 October, Ireland’s senior marketing community will come together at EY’s new headquarters at Wilton Park, Dublin, to explore what it takes to lead with purpose, make bold decisions and create lasting impact.

This invite-only event is an exclusive gathering of Ireland’s most senior marketing leaders and changemakers. The agenda, theme, and the list of incredible speakers and contributors will be announced in the coming weeks, save the date now.

Presale Now Available

This event is designed and reserved for senior marketing personnel only.

Please fill out this form to request access to our member only presale ending on Thursday, August 13th at 5pm

There are a limited number of tickets available for this event. Tickets are non-transferable and offered on a first come, first served basis.

Event Agenda

Coming Soon

Speaker Details

Coming Soon

This event is brought to you in partnership with:

Speakers

Carolan Lennon

Non Executive Director

Laura Dowling

Entrepreneur | Pharmacist | Scientist | Founder & CEO, fabÜ

Dermot Mulligan

Chief Marketing Officer, Re-turn

Orla Mitchell

Independant Non Executive Director

Patrick Kennedy

Global Head of Scaled Measurement, Pinterest

Dónal Comerford

Country Manager, Oatly

Jay Reid

Group Strategy Director, Core

Simon Geraghty

Research Strategist, Amárach Research

Agenda

08:15 - Registration & Networking Breakfast

Continental Breakfast

09:00 - Opening Address

Shane McGonigle, CEO - MII

9:10 - Building Career Success

Carolan Lennon, Non-Executive Director

9:40 - MII Pathway to Professionalism

Aine Plunkett - Head of Professional Services, MII

Dermot Mulligan - CMO, Re-turn

10:15 - Oatly Brand Story

Donal Comerford - Country Manager Ireland, Oatly

10:45 - Coffee & Networking

Networking + Tea’s & Coffee

11:15 - MII Marketing Barometer

Simon Geraghty, Research Strategist - Amárach Research

11:35 - Brand Equity and Measurement

Patrick Kennedy, Global Head of Scaled Measurement - Pinterest

12:00 - Fireside Chat with Laura Dowling

Laura Dowling - Pharmacist | Scientist | Founder & CEO -fabÜ in conversation with Fiona Sweeney, Green Button Consulting

12:30 - Achieving Career Success - Panel Discussion

Laura Dowling, Orla Mitchell & Jay Reid

13:00 - NATIONAL MARKETING COMPETENCY AWARDS

Mark Nolan, Chairman - MII

13:10 - Closing

Shane McGonigle, CEO - MII

Thank You for Attending!

Thank you to everyone who joined us on March 11th at The Round Room, Mansion House for the MII National Marketing Conference 2026.

It was a fantastic day of insights, discussion, and connection – focused on building stronger brands and more impactful marketing careers.

Revisit the Highlights

The conversation doesn’t end with the conference. Revisit the standout presentations and expert perspectives from Dermot, Donal and Patrick.

Conference presentations and supporting materials are available exclusively to attendees and MII members. 

Please login to your MII Account to access these materials.

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