What is the course about?

The 12 week Executive Diploma in Strategic Digital Marketing has been designed for marketing professionals looking to understand how to develop and implement an effective digital marketing strategy. Classes are delivered by both academic specialists and industry experts, and participants will receive a rigorous and solid immersion in how to organise, plan, implement and control a digital marketing strategy within a broader strategic framework. The Executive Diploma in Strategic Digital Marketing challenges the student to critically evaluate alternative business and revenue models. It explores how digital marketing can create customer value.

Please note : If you wish to be issued with an invoice for this course, please email training@mii.ie

What will participants learn/achieve?

On completion of this programme/module, the learner will be able to

  1. Understand the challenges and structures involved in managing a digital marketing strategy as part of the overall strategy for an organisation
  2. Deploy appropriate digital marketing tools and tactics in the context of an integrated digital marketing strategy
  3. Use competitor analysis and benchmarking tools to benchmark relative online performance
  4. Understand the strategic implications of different business and revenue models in an online environment
  5. Manage a brand’s online presence
  6. Develop a structured approach to Lead generation, customer acquisition, customer conversion and customer retention
  7. Be able to implement a formal planning and monitoring and budgeting system for a digital marketing strategy

Who is it for? Career stage?

Competency Framework: Career Stages 2,3 &4

Mid to senior level

Prospective students will be those looking to step up in the business world.

Individuals seeking a career changer or are in the midst of a career review, and looking to progress to a more senior level will find this Executive Diploma of real value.

What is the course’s USP?

Unlike other Strategic Digital Marketing programmes, this Executive Diploma has been specifically designed for marketers, looking to accelerate their career development and transition into a more senior role, or those looking to make a career change. This Executive Diploma is a Level 8 CPD Award on the National Framework of Qualifications (NFQ) and the award is made by Technological University Dublin, a member of the European University Association.

Students who complete this Executive Diploma, may progress to the MSc in Digital Marketing & Innovation (TU354) with an exemption from one of the 1st semester modules on that master’s degree.


Member Price: €1,650 – Non-Member Price: €1,910

The non-Member Price includes an Annual Marketing Skills Membership (valued at €282), subject to meeting our membership criteria.

Corporate Training Credits of €500 maximum can be used against this course.

13 September 2022,6-9pm




TU Dublin Academic & Industry Experts


Aoife Moreton




Members €1,650 | Non - Members €1910



Digital Marketing Strategy

Social Media

Search Engine Marketing: SEO

Search Engine Marketing: PPC

Design Thinking

Conversion Rate Optimisation

Data Strategy


Marketer Pathways Competencies

Marketer Competencies

  • Integrated Analytics
  • Digital Marketing
  • New Product Development
  • Research
  • Strategic Marketing
  • Marketing Strategy


Business Competencies

  • Planning & Prioritisation
  • Organisational Awareness
  • Decision & Judgement

People Competencies

  • Relationship management

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.