Mintel – 2022 Consumer Trends
We are delighted to invite the marketing community to join us for our Mintel – 2022 Consumer Trends. Joining us is Simon Moriarty, Director of Trends EMEA at Mintel
Looking ahead to 2022, Mintel’s market trend analysis and prediction research are grounded by observations of the key drivers of consumer behaviour and backed by their robust data sets. In 2022, expect consumer behaviour to shift and evolve in response to the following five global consumer trends:
In times of uncertainty, consumers crave a sense of agency over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.
Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the ‘real,’ physical world.
While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.
Public and private spaces must maximise the capabilities they offer to match consumers’ flexible lifestyles. Now more than ever brands have to inspire, rather than prescribe, with every touchpoint.
Consumers are looking to brands to not only help them mitigate their impact but also ensure that their practices don’t contribute to making a bad situation worse. Companies that don’t proactively change ahead of the climate will be forced to change because of it.
Director of Trends EMEA Mintel
Simon is Director of Trends EMEA at Mintel, responsible for insight, editorial, and client service across the region, and developing content and strategy as part of the Global Trend Leadership team. With over a decade’s experience in market intelligence, Simon has previously managed Mintel’s consumer research in Brazil, India and China, and was based in Shanghai in 2016. Prior to working in research, Simon was the product manager for Mintel’s Reports and Trends websites, managing global development projects. He has presented to clients around the world, been a keynote speaker at industryleading events across Europe, and has appeared in national and trade press as a spokesperson for Mintel Trends. Simon holds a Master of Arts degree from the University of St Andrews.