Mintel’s Global 2021 Food & Drink Trends: Spotlight on Ireland

The Marketing Institute would like to invite you to join our Live Webinar presentation in partnership with Mintel.

Every year, Mintel looks at the food and drink market and unveils which are the trends that are set to have the most impact on consumers’ behaviour. As experts in what consumers want and why, our team of analysts highlighted three key trends for the food and drink industries: Feed the Mind, Quality Redefined, United by Food.

In this presentation with a special focus on the Irish market, Alex Beckett, Mintel’s Associate Director of Food & Drink will dig into each of the trends to explore how companies will broaden their focus on mental wellbeing solutions and calming rituals, will deliver on new value needs, and also balance a person’s need to feel unique with the desire to be part of communities of like-minded individuals.

Please note: registration for this webinar closes on Monday 3rd May at 6pm.


Please contact Ciara Rafferty for the post-event report.


4 May 2021

10.00am - 11.00am


Webinar hosted via Zoom


Alex Beckett


Aoife Doran



Members: Complimentary

Non-members: €15



Alex Beckett

Associate Director of Food & Drink at Mintel

Alex regularly informs some of the world’s biggest FMCG companies about new innovation and consumer developments in food and beverages, and thrives on crafting engaging stories based on Mintel’s vast data sources.
Alex’s diverse career path means he brings a creative perspective to market intelligence. Previous roles include food editor of UK’s leading food business magazine, The Grocer, a cocktail bar journalist and also a school teacher.