Future-proof your career and step up as a marketing leader for the digital age with the Marketing Institute of Ireland and TU Dublin’s 16-month MSc in Digital Marketing & Analytics.

This fully accredited part-time MSc in Digital Marketing and Analytics is the standard-setter in the market. With a dual focus on theory and application, this executive master’s degree offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics. It aims to serve as a vehicle acceleration and transition for participants.

16-month course: Geared towards busy business professionals, this intensive course is delivered in 16 months, two evenings per week.
Analytical: The marketer of the future has to know how to use analytics to influence decisions. Our Masters is the standard-setter in bringing analytical understanding to digital marketing. MSc Award: The MSc. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by Technological University Dublin, a member of the European University Association. This means international recognition of your Masters.

Programme Code: DT9333 (PT)

Watch our open lecture from August 4th where Niall Minto discussed the Analytics modules as part of the Masters .

Melissa Dunne, 2020 MSc Digital Marketing & Analytics Scholarship Recipient sat down with MII to discuss what the scholarship means to her. Read more here.

Check out Barbara Dunne Digital Marketing Manager at PurpleTag.ie who was also awarded the 2020 MSc Digital Marketing & Analytics Scholarship and how the scholarship is going to benefit her in her role. Read more here.


Marketing Metrics & Analytics

  • Digital Metrics & Analytics
  • Predictive Analytics
  • Google Analytics

Digital Marketing Strategy

  • Value-Driven Strategic Marketing
  • Campaign Planning & Budgeting


  • Online & Offline Integrated Marketing Communications
  • Consultancy & Research Methods

Marketer Pathways Competencies:

Marketer Competencies

  • Integrated Analytics
  • Digital Marketing
  • New Product Development
  • Research
  • Strategic Marketing
  • Marketing Strategy

Business Competencies

  • Planning & Prioritisation
  • Organisational Awareness
  • Decision & Judgement

People Competencies

  • Relationship management

Entry Requirements

Applicants for this rigorous MSc programme should hold:

2.1 honours degree in a business discipline AND minimum 2 years professional experience in a marketing-related role


2.1 honours degree in a non-business discipline AND minimum 4 years professional experience in a marketing-related role.

Other applicants may be considered based on exceptional background and aptitude. If you are highly experienced but do not fully meet the academic criteria, please contact the Programme Manager below to get advice on your specific situation.

If you do not fit the criteria, check the Postgraduate Diploma in Management & Marketing.

MSc Digital Marketing & Analytics

If you are interested in finding out more about the MSc in Digital Marketing and Analytics programme please complete the form below:
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Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.