Future-proof your career and step up as a marketing leader for the digital age with the Marketing Institute of Ireland and TU Dublin’s 16-month MSc in Digital Marketing & Analytics.
This fully accredited part-time MSc in Digital Marketing and Analytics is the standard-setter in the market. With a dual focus on theory and application, this executive master’s degree offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics. It aims to serve as a vehicle acceleration and transition for participants.
16-month course: Geared towards busy business professionals, this intensive course is delivered in 16 months, two evenings per week.
Analytical: The marketer of the future has to know how to use analytics to influence decisions. Our Masters is the standard-setter in bringing analytical understanding to digital marketing. MSc Award: The MSc. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by Technological University Dublin, a member of the European University Association. This means international recognition of your Masters.
Programme Code: DT9333 (PT)
1 September 2020
Part-time, 16 months, Tuesday & Thursday evenings
01 216 0153
Member Price: €11,750 – Non-Member Price: €12,750
The non-Member Price includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
Marketing Metrics & Analytics
- Digital Metrics & Analytics
- Predictive Analytics
- Google Analytics
Digital Marketing Strategy
- Value-Driven Strategic Marketing
- Campaign Planning & Budgeting
- Online & Offline Integrated Marketing Communications
- Consultancy & Research Methods
Marketer Pathways Competencies:
- Integrated Analytics
- Digital Marketing
- New Product Development
- Strategic Marketing
- Marketing Strategy
- Planning & Prioritisation
- Organisational Awareness
- Decision & Judgement
- Relationship management
Applicants for this rigorous MSc programme should hold:
2.1 honours degree in a business discipline AND minimum 2 years professional experience in a marketing-related role
2.1 honours degree in a non-business discipline AND minimum 4 years professional experience in a marketing-related role.
Other applicants may be considered based on exceptional background and aptitude. If you are highly experienced but do not fully meet the academic criteria, please contact the Programme Manager below to get advice on your specific situation.
If you do not fit the criteria, check the Postgraduate Diploma in Management & Marketing.
The Marketing Institute is offering two scholarships for this MSc programme, each worth 50% of the course fees. To apply for the scholarship, you need to apply for the programme and submit with your application a CV and a 400-word letter stating why you should be awarded a scholarship. Note the scholarship application deadline is May 2020.
“It is a great programme which is well designed, developed and delivered. Focused on professionals who want to improve their skills, increase their knowledge, grow in their careers and become experts in this competitive marketing market. The programme is 100% focused on professionals with a vast experience in the market, which makes the experience even more interesting and complete. “
Communication Specialist Accenture
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.