What is Analytics ?
Online Learning Webinar with TU Dublin Lecturer Niall Minto
Digital marketing is a data rich environment. Deploying effective and sophisticated analysis tools and techniques is part of the remit of the modern digital marketing analyst. Being conversant with, amenable to, and comfortable with the usage of analytics to extract insights and drive decisions is going to ensure the strategic role of the digital marketer in the modern organization.
If you are a marketing professional looking to explore and understand the power of digital analytics and want to be able to bridge the gap between technical analyst and the traditional marketer, this is the programme for you.