Join us on June 18th, where Les Binet, Head of Effectiveness at adam&eveDDB talks about how Marketers are coping in this crisis due to Covid-19.
Much has been written about how brands should respond to COVID-19, mostly recommending we learn from previous recessions, maintain spend, and hold our course. But the Covid Crisis is not like other recessions, and lessons from the past may not always apply.
This talk shows why the current crisis is so different, and how that affects your strategy. It will show you how to tailor your marketing plan to the constraints of supply, demand and competitive context, and how to adapt it as the crisis evolves. And it will show why thinking like a start-up may provide some useful strategic clues as lockdown is lifted.
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Please note: Registration for this webinar is now closed
Head of Effectiveness at adam&eveDDB
Les is a world-renowned expert in the field of marketing effectiveness, and has probably won more effectiveness awards than anyone else. In 2014, the Institute of Practitioners in Advertising awarded him The President’s Medal, the highest honour it can bestow, in recognition of his achievements.