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Digital Marketing Executive

Organization: Maples and Calder
Date Posted: 08/06/2018
Location: Dublin
Country: Ireland
Primary Category: Digital Marketing

Description & Details

Digital Marketing Executive

 

Firm

The Maples Group is a leading specialised legal, fiduciary and fund services provider with offices in the Cayman Islands, Bermuda, Boston, British Virgin Islands, Delaware, Dubai, Dublin, Hong Kong, Jersey London, Luxembourg, Montreal, Netherlands, New York, San Francisco and Singapore.

The organisation is led by a team of experienced professionals and is committed to providing a high level of service, tailored to specific client requirements.

 

Role

The role will work closely with the firm's senior management team and will be a part of a global marketing team that provides integrated marketing, client relationship management and business development support for the Maples group.

This position will be primarily responsible for digital marketing in the Group and day to day responsibilities for this role will include, but will not be limited to:

·       Website

o   Support the Global Marketing Technology Manager in managing relationship with Maples' digital agency

o   Project manage web initiatives

o   Act as super user for the firm's CMS (Sitecore)

o   Manage and execute the training of Marketing staff with Sitecore

o   Manage licencing and user accounts of Sitecore

o   Supervise the Digital Marketing Administrator's day to day workload

o   Ensure consistency across the site and act as a digital brand ambassador for the Group

o   Design, create and manage PPC AdWords and display advertising on Google

o   Support the Group with SEO recommendations on keyword focus as well as editorial strategy

·       Social Media

o   Execution of strategy inc. campaign elements

o   Design, creation and management of promotions and paid-for-social ad campaigns across our social media channels

o   analytics and metrics

o   monitoring of keywords for threats and opportunities

o   Work with Creative Services to create bespoke relevant imagery for social media

o   and future recommendations

·       Measurement and reporting

o   Create monthly reports for Marketing and the senior management team on our digital efforts

o   Produce analytics reports for Marketing colleagues to suggest improvements to drive engagement and lead generation

·       EMarketing

o   Build and set up email marketing campaigns where necessary and advise on best practice

o   Support the MarComms team in branding and content approval of email marketing campaigns

 

Skills and Attributes                                                                                                                                 

The successful individual will be a team player with a demonstrated knowledge of the legal and/or financial services industry. The individual will be highly organised with excellent communication skills. Their skills and experience will include:

o   Bachelors or equivalent in Advertising, Marketing, Media, Digital or related field

o   A minimum of four years’ experience working in digital marketing

o   Strong written and verbal communication skills

o   Self-motivated

o   Strong leadership skills

o   Team and goal orientated

o   Strong attention to detail

o   SEO, PPC, Google AdWords, Social Media and CMS experience

o   Proficient in MS Office

o   Experience in Adobe Creative Suite an advantage

 

 

How to Apply / Contact
Applications should be emailed to: careers@maplesandcalder.com

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