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Marketing Manager

Organization: Vitalograph (Ireland) Limited
Date Posted: 30/08/2018
City: Ennis
Location: Clare
Country: Ireland
Primary Category: Marketing
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 5-10 years

Description & Details

Marketing Manager



Vitalograph is one of the world’s leading manufacturers of medical Spirometers, used in the diagnosis of respiratory disorders, and advanced high-reliability software systems used in clinical drug trials. Based in Ennis, Co. Clare for over forty years, we now wish to recruit a B2B Marketing Manager to head up a new marketing team.


B2B Marketing Manager

Reporting to the CEO the successful candidate will be responsible for full spectrum product marketing and sales from analysis, through concept and business development, product launch to sales campaigns. Candidates must have experience of managing through others such as product managers, graphic designers, technical writers and marketing communications.  The successful candidate must be fully up to speed with modern digital marketing techniques, systems and automation and whilst medical device experience is desirable, it’s not as essential as the B2B digital marketing experience.


  • Responsible for the overall B2B Marketing Strategy.

  • Work with senior management and R&D to define & hone new product offerings.

  • Drive creative campaigns, sales tools and program development for the company’s products, including market analysis and sales analytics.

  • Create a consistent market message including the USP, value proposition and differentiation strategy.

  • Act as an aggregator of market intelligence and develop channels for internal communication of necessary information.

  • Design and develop all marketing strategies and programs; drive demand for our products with creative and innovative marketing practices.

  • Develop and lead a team of five cross-functional marketing professionals to implement marketing programs and campaigns.

  • Oversee the production of all marketing collateral, including presentations, blog posts, advertisements and social media posts within a regulated environment.

  • Design and execute digital marketing campaigns using the appropriate tools to drive new prospects to our website and convert to qualified leads. Develop and maintain digital marketing tools to current ‘state-of-the-art’.

  • Work closely with business development teams on the preparation and delivery of presentations where necessary.

  • Work to maximise the Marketing Budget.


Minimum Requirements:

  • generation and digital marketing.

  • Minimum degree level education, preferably in Marketing, Science, Engineering or Business.

  • Excellent demonstrable presentation, verbal and written communication skills.

  • A track record of customer oriented problem identification and definition.

  • Willingness to "roll up sleeves" to perform at all levels within an SME.

  • Detail oriented with strong strategic thinking and analytical skills.

  • Travel 20-25%.

  • Experience launching B2B products internationally.

  • Strong team player with ability to build internal networks to accomplish goals through collaboration with resources across multiple teams and within tight deadlines.
  • Must possess a can-do positive attitude, ensuring an excellent quality of work commensurate with that of the organisation.
  • Ability to learn new technologies quickly to ensure an understanding of the company’s products.
  • Proficient in the use of the following technology;

    • Word, PowerPoint and Excel, including pivot tables and charting

    • Google analytics

    • PSS / SAP (or equivalent analytics package)

    • Marketing automation systems such as Hubspot or Marketo


The following skills would be advantageous:

  • Experience in B2B medical device marketing would be a distinct advantage but would be outweighed by the need to have experience in ‘state-of-the-art’ modern digital marketing techniques and lead generation.

  • Relevant clinical experience would also be an advantage.


How to Apply / Contact

If you are interested in the above position please email a CV to 

For more information on Vitalograph Ireland Ltd. please visit

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