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CRM Specialist – 6 Month Contract

Organization: Toyota Ireland
Date Posted: 07/02/2019
City: Dublin
Country: Ireland
Primary Category: Digital Marketing

Description & Details

CRM Specialist – 6 Month Contract


Toyota Ireland are seeking a CRM Specialist for a 6 month contract.  The role will report to the Customer Marketing Manager and will be a key function in rolling out new CRM customer journeys through Salesforce Marketing Cloud.

Key responsibilities of this role:

  • Map out relevant customer journeys in Salesforce Marketing Cloud to improve customer experience and maximise revenue across the value chain through the lifetime of the customer
  • Develop agreed customer journeys in Salesforce Marketing Cloud through both web, SMS and email studio
  • Assist in the design and development of SMS and email marketing templates relevant to the above journeys 
  • Enable Dealers to create campaign member lists and support overall Dealer marketing with campaign templates
  • Provide suggestions for marketing automation processes and campaign management
  • Execute our marketing campaigns flawlessly and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications
  • Rigorously track and monitor campaign performance and user behaviour to recommend strategies and campaigns that will drive conversion and engagement


Skills/Qualifications required:

  • Minimum of 2 years CRM and/or email marketing experience, including developing and executing email marketing campaigns that support wider business objectives
  • BS/MS degree in marketing or a related field
  • Experience in Salesforce Marketing Cloud is essential
  • Strong marketing skills and knowledge base
  • Good copyrighting skills
  • Ability to work collaboratively with a range of different colleagues and stakeholders
  • Strong attention to detail
  • Proactive and strategic driven


  •  Full training in Salesforce Marketing Cloud will be provided as part of this role

How to Apply / Contact

Please reply with C.V. to


Toyota Ireland is an Equal Opportunities Employer

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