Renew Membership | Contact Us | Print Page | Sign In | Register
Career Centre - Search for Openings
Search Openings Subscribe Tell a Friend About This Job Tell A Friend

Marketing Campaign Creative Manager

Organization: KBC Bank
Date Posted: 09/05/2019
Location: Dublin
Country: Ireland
Primary Category: Marketing

Description & Details

Marketing Campaign Creative Manager

 

Position Status: Permanent

Location: Sandwith Street, Dublin 2

Department: Marketing

 

Job Scope

The Business:

KBC Bank Ireland plc (‘KBC’) is 100% owned by KBC Bank and is one of the leading providers of Financial Services in Ireland. Established in 1973, KBC Bank is part of a major European Financial Services Group, the KBC Group which is headquartered in Brussels. KBC Bank provides a broad range of business and personal banking services and has built an enviable reputation.

The Role:

Responsible for development, management and implementation of Marketing strategies to support the KBC product businesses, in-line with our ambition as a digital first, customer centric Bank.

 

Essential Duties

Key Duties & Responsibilities:

  • Strategic partner to the Product and Sales teams, advising on best marketing strategies to drive targets and customer acquisition, to include ATL, BTL and event management.
  • Develop an annual marketing strategy for respective business areas through to implementation of these plans including agency briefing, creative development to full campaign execution.
  • Influence the direction and development of the KBC brand strategy.
  • Manage creative partners to maximise their potential to deliver market leading and award winning campaigns. 
  • Challenge your own thinking and agency thinking to develop new initiatives to support customer acquisition targets.
  • Act as the brand guardian to ensure all campaigns are delivered in line with KBC brand guidelines and our challenger brand spirit.
  • Work closely with Digital and Media teams to create an exciting, challenger and comprehensive marketing strategy to support the product areas you are responsible for. 
  • Ongoing management and reporting of campaigns, with responsibility of reporting campaign results and effectiveness to Senior internal stakeholders. 
  • Responsible for the management of budget assigned to your product(s).
  • Seek and evaluate best in class creative and serve as a thought-leader on new and innovative ways to reach and connect with our customer.
  • Work closely with the wider Marketing team to ensure all plans are aligned and consider full marketing mix to create maximum impact.
 

Person Specification

Knowledge, Education & Experience:

  • The successful candidate will typically have 7-10 years’ experience within a similar environment.
  • Relevant third level qualification or professional equivalent. 


Essential Skills & Abilities:

  • Strong communication skills with an ability to deal with all levels in a confident and professional manner. 
  • Strong Customer centric focus.
  • Must have a very flexible approach to work and be confident working in a fast moving, exciting environment. 
  • Excellent attention to detail required.

 

How to Apply / Contact

Applications should be sent to Alix at alix.odea@kbc.ie.

 

 

KBC Bank Ireland is an equal opportunities employer.

©2018 The Marketing Institute of Ireland CLG. All rights reserved.