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Digital Marketing Advisor

Organization: KBC Bank
Date Posted: 09/05/2019
Location: Dublin
Country: Ireland
Primary Category: Digital Marketing

Description & Details

Digital Marketing Advisor 

 

Contract Status: Permanent 

Location: Sandwith Street, Dublin 2

Department: Marketing

 

Job Scope

The Business:

KBC Bank Ireland plc (‘KBC’) is 100% owned by KBC Bank and is one of the leading providers of Financial Services in Ireland. Established in 1973, KBC Bank is part of a major European Financial Services Group, the KBC Group which is headquartered in Brussels. KBC Bank provides a broad range of business and personal banking services and has built an enviable reputation.

The Role:

Responsible for the implementation, management and ongoing optimisation of the KBCI digital marketing strategy.

 

Essential Duties

Key Duties & Responsibilities:

  • Day to day management and placement of all activities and campaigns within the digital marketing strategy.
  • Driving the digital strategy from implementation, placement to analysis of results across services.
  • Implement, place and manage KBCI integrated digital media campaigns incorporating PPC, Display Advertising, SEO and partnerships.
  • Manage the implementation, management and analysis of all SEO campaigns.
  • Manage PPC campaign planning, implementation, analysis and reporting. Maximize campaigns to deliver best results for the business and increase leads.
  • Manage the placement and analysis of always on digital display campaigns.
  • Support the Digital Marketing Strategy Specialist with the implementation and management of Digital partnerships.
  • Prepare progress reports, results and findings for senior management level.
  • Work closely with the wider Marketing team to ensure all plans are aligned and consider full marketing mix to create maximum impact.

 

Person Specification

Knowledge, Education & Experience:

  • The successful candidate will typically have 3-7 years’ experience within a similar environment.
  • Relevant third level qualification or professional equivalent. 

 

Essential Skills & Abilities:

  • Strong communication skills with an ability to deal with all levels in a confident and professional manner.
  • Has experience in supervision / coordination of activities
  • Strong Customer centric focus.
  • Must have a very flexible approach to work and be confident working in a fast moving, exciting environment.
  • Be a proactive team player who is motivated by achieving targets.
  • Excellent attention to detail required.

How to Apply / Contact

Applications should be sent to Alix at alix.odea@kbc.ie.

 

 

KBC Bank Ireland is an equal opportunities employer.

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