Head of Communications
Who we are:
The GPA is the representative body for inter-county hurlers and footballers. Founded by players in 1999, the GPA supports over 2,300 current county players and a growing number of former players across the three core pillars of Player representation, Player welfare and Player development. The GPA is dedicated to investing in a better and more sustainable future for county players and provide services and support in the areas of Career Development, Education, Life Focus and Health and Wellbeing. We are also very closely aligned with our partners in the WGPA, working together on a number of programmes/ initiatives.
What we do:
We support players throughout their careers and post career under three key pillars:
1. Player Representation: We represent the interests of all our players
2. Player Welfare: We protect their welfare on/off the pitch
3. Player Development: We support their development as people
The Head of Communications will be responsible for the comprehensive planning, coordination and implementation of the GPA’s communications strategy. Reporting to the CEO/COO, this is a role for an experienced candidate who has strong communications skills and knowledge of print, broadcast and social media.
The successful candidate should be able to manage key stakeholder relationships and routine, proactive engagement with GPA members. They will be able to work effectively in a collaborative and dynamic team and will be available to deal with queries out of normal office hours.
The successful candidate will help develop strategic communications and stakeholder engagement plans and will drive their robust implementation across multiple channels (including the website and social media, print and broadcast media). The successful candidate will also play a key role in the roll out of a new corporate 3-year strategy. The day to day role will involve delivering a clear GPA message to all stakeholders working in collaboration with the GPA HQ team. This will include handling all media requests, overseeing social media, organising key events and sponsorship activations as well as player campaigns and other core events.
1. Design and deliver a comprehensive Communications Strategy
2. Develop and execute a PR Strategy, carefully managing all proactive media relations campaigns while also overseeing reactive news stories as required
3. Develop strong relationships with key stakeholders and influencers outside the GPA (ie print and broadcast media, government, civil service and diverse NGOs)
4. Social Media Management and Strategy and provide full overall oversight of the GPA’s presence on social media platforms, overseeing the content creation and planning for all social media activities
5. Digital Content Creation and Management through all our digital platforms
6. Responsible for a coherent and planned approach to producing and communicating research papers and publications
- Degree or equivalent in Communications, PR or similar
- 5 years plus relevant experience
- Demonstrable team player
- Passion for players and sport
- Communications and influencing skills
- Strong leadership capabilities
- Excellent planning and organisational skills
- Strong interpersonal and relationship management skills
- Innovative in their approach to communications
- Intimate knowledge and awareness of the GAA