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Marketing Executive

Organization: BSI
Date Posted: 08/08/2019
Location: Dublin
Country: Ireland
Primary Category: Marketing
Type of Position: Full-Time
Education Requirement: Bachelor's

Description & Details

This role will be working alongside the Marketing team to support our fast-growing training business and execute the rollout of training courses, in the information security and data protection domain. This role offers an excellent opportunity to the right candidate to apply their marketing expertise and grow their career with a UK and global superbrand.


The Key objectives will include:


Positioning and promoting BSI Cybersecurity and Information Resilience, as a training centre of excellence within Ireland, the UK and EMEA


Using both online and offline channels marketing our full suite of training courses, in the information security and data protection domain across primary UK&I and secondary EMEA.


Create mass awareness and reach in both B2B and B2C markets converting leads and opportunities into bookings for all our training courses and solutions


Position and segment our database into relevant customer clusters and target these segments with relevant campaigns, yielding optimum return on investment


The creation, development, deployment and execution of a fully integrated marketing plan and running parallel campaigns across the different clusters in which we operate


Preparation and planning of training events e.g. courses, customer events, onsite training for clients who engage with our courses


Develop and manage relationships with partners like the IAPP, ensuring that we have best in class products at the most competitive pricing.


Work with marketing peers in the local business units across EMEA, ensuring adoption of our campaigns, driving awareness and bookings for the training courses


Understanding the training business and keep abreast of developments within the cybersecurity and information world. 

 

About You

 
You’ll have the majority of the following skills and experience:


2-3 years relevant experience


Strong knowledge of digital marketing – email, website, search engine marketing (PPC / SEO) social, mobile, intranets/portals, ecommerce etc.


A fundamental understanding of brand strategy and good knowledge of the training industry


Ability to work independently and within a collaborative team-oriented environment 


Excellent hands-on PC skills


Results driven – ability to execute a campaign plan and add to current plans with market based, customer driven rational and strategy 


Detail-oriented with strong organisational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently


Analytically focussed with a good eye for numbers, trends buying cycles and data driven minded


Demonstrated ability to manage relationships with both internal and external customers


Relevant academic and/or professional qualification or equivalent experienced candidate who can demonstrate knowledge, interest and application of Marketing skills


Highly effective communicator with excellent collaborative interpersonal skills; articulate & concise in written and verbal communications


Multilingual an advantage specifically German, Dutch, Italian or Arabic


Candidates must also have a valid work visa and excellent written and oral English.

What we offer:  This role offers a highly competitive starting salary. 

 

 

 

How to Apply / Contact
To apply contact Niall Thompson at Niall.thompson@bsigroup.com

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