Newstalk achieves record Market Share of 7.2%
Newstalk continues audience growth on all key measures showing it is the station of choice for a new generation of talk listeners in Ireland.
Today’s JNLR Listenership Survey revealed that Newstalk now has a record market share of 7.2% up 0.1% since last year. The station has added 21,000 listeners over the last year and now has a weekly audience reach of 788,000 listeners.
Daily listeners to Newstalk have increased by 18,000 over the last year with the station now reaching 443,000 each weekday.
Importantly 12,000 of this audience growth comes in the key 20-44 audience demographic showing that Newstalk is the clear leader for a new generation of talk listeners, now beating its main competitor RTE Radio by 9,000 listeners in the 20-44 age group.
In the important Dublin market, Newstalk remains the second biggest station in the capital, every day with a 12.2% market share and 178,000 daily listeners.
Newstalk Breakfast with Ciara Kelly and Shane Coleman saw its audience increase by 9,000 to 146,000, while The Pat Kenny Show increased by 1,000 to 184,000.
Moncrieff with Sean Moncrieff saw an increase of 12,000 listeners and The Hard Shoulder with Kieran Cuddihy added 9,000 listeners bringing its total audience to 155,000.
Anton Savage attracted 106, 000 listeners to his new Saturday morning show on the station and Bobby Kerr continues to be a firm favourite with an audience of 119,000 tuning in to his Down to Business Show every week.
Gavan Reilly, with On The Record, has also continued to grow his listener base, as an alternative option for current affairs on Sunday mornings. His audience is up 17,000 with 97,000 listeners now tuning in to him each week.
Managing Editor of Newstalk, Patricia Monahan, commented;
‘It is fantastic to see continued and consistent growth across the station and to achieve another milestone for Newstalk of 7.2% market share. It is particularly encouraging to see strong growth in the 20 – 44 age group and all programmes across weekday and weekends having impact. Newstalk has been across the country with our Summer Tour in recent weeks and it’s great to see such a positive response from our audience and have that reflected in these numbers’.
Key figures for Newstalk weekday programmes:
Newstalk Breakfast with Ciara Kelly & Shane Coleman 146,000 Listeners (Up 9000 year on year)
The Pat Kenny Show 184,000 Listeners (Up 1,000 year on year)
Lunchtime Live with Andrea Gilligan 111,000 Listeners (Down 1,000 year on year)
Moncrieff 88,000 Listeners (Up 12,000 year on year)
The Hard Shoulder with Kieran Cuddihy 155,000 Listeners (Up 9,000 year on year)
Off The Ball 43,000 Listeners (level year on year)