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Business Competencies


Business Competencies

marketing courses

As marketing professionals, it is critical that we understand our organisation; internally; it’s purpose, priorities and strategic direction.
Externally, the commercial context and trends that influence the internal factors.

Practical business knowledge; planning, project management, change management and customer focus are some of the competencies addressed in this section. These business competencies will serve you throughout your career, regardless of role or level. 



 1. Action & Results  6. Innovation
 2. Change & Improvement   7. Organisational Awareness 
 3. Commercial Awareness    8. Planning & Prioritisation
 4. Decisions & Judgement   9. Project Management
 5. Ethics & Integrity


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