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Business Competencies


Business Competencies

marketing courses

As marketing professionals, it is critical that we understand our organisation; internally; it’s purpose, priorities and strategic direction.
Externally, the commercial context and trends that influence the internal factors.

Practical business knowledge; planning, project management, change management and customer focus are some of the competencies addressed in this section. These business competencies will serve you throughout your career, regardless of role or level. 



 1. Action Orientation                           9. Making a Business Impact  
 2. Change Orientation      10. Organisational Awareness
 3. Commercial Awareness      11. Planning and Priority Setting 
 4. Continuous Improvement     12. Project Management
 5. Customer Focus     13. Results and Achievement Focus
 6. Decision Making and Judgment     14. Risk Management
 7. Governance and Compliance     15. Strategic Perspective and Thinking
 8. Innovation     16. Integrated Thinking



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