Speakers Include

Tom Kinsella FMII

Chief Marketing Officer
AIB

Tom joined AIB in November 2012 as Group Marketing Director and was appointed to his current role as Chief Marketing Officer and to the Leadership Team in November 2015. Prior to joining AIB, he worked in a variety of roles in Diageo, working locally and internationally across Europe, Asia and the Americas on a wide variety of leading brands including Guinness and Baileys. 

In 2015 he was made a Fellow of the Marketing Institute of Ireland in recognition of his contribution to the profession in Ireland and his achievements in driving brand growth across a wide range of brands.  In 2017 the AIB Group Marketing Team was awarded the prestigious Marketing Team of the Year at the All Ireland Marketing awards.

Ashley Friedlein

Founder
Econsultancy

Ashley is one of the most influential and connected figures in digital and marketing. He is the author of two best-selling books: the "Modern Marketing Manifesto" which set out his beliefs around how digital and classic marketing should combine and the “Modern Marketing Model (M3)” which redefines marketing for the digital age. 

Ashley is involved in a number of digital businesses and ventures. He founded Econsultancy with Matthew O’Riordan in 1999. Econsultancy helps its customers achieve excellence in digital/marketing and is used by over 600,000 professionals every month. 

In 2016 Ashley invested in Ably and leads sales & marketing. Ashley is on the Digital Advisory Board of Age UK and was on the Digital Advisory Board for the UK Government's Digital Service. He is an investor in ecommerce recruitment specialist Cranberry Panda.

Dael Wood 

Marketing and Insights Director
Dentsu Aegis Network

Dael works at the cutting edge of strategy and digital transformation. In the past 26 years, Dael has been in leadership positions in creative agencies, brand consultancies and media & digital agencies. Her experience covers Africa, USA and Europe and she has worked with clients in over 30 categories. 
 
Since joining Dentsu Aegis Network Dael has worked with clients across all the agency brands; Carat, Vizeum, isobar and iProspect, being appointed to the board in 2009. Her focus has been helping clients build growth strategies through communications that put consumers and customers at the center of that approach. More recently, Dael has also taken on the role of building data based strategy solutions together with a growing team of data and digital specialists at Dentsu Aegis Network.

 Barnaby Dawe 

Global Chief Marketing Officer
Just Eat

Barnaby has worked for some of the UK's most iconic brands. He has held senior positions at Sky, The Sun, The Times, Heart and Channel Four. He was fortunate to launch some spectacular shows such as Sex and the City, The Sopranos, 24 and Queer as Folk.

In 2015 Barnaby left the world of content and joined one of the UK's most successful global ecommerce businesses as CMO.   Just Eat continues to see exponential growth in the UK and internationally thanks, in part, to a brand-led marketing strategy connecting millions of hungry customers with great local restaurants in 13 countries.  

 Cathy Kidd

Global Marketing Director 
Kerry Foods

Cathy has spent her career building some of the world’s most iconic food and drinks brands - from Guinness, Philadelphia, Old El Paso and Häagen Dazs.  Prior to joining Kerry Foods, Cathy worked in General Mills for 10 years, for much of this on the Häagen-Dazs brand, in both regional and global roles.  Her notable successes here include developing and rolling out the brand's first global campaign into 80 markets, launching global and regional innovation and building the brand's sustainability strategy.  She has been with Kerry Foods since May 2015, leading the only regional branded portfolio in the company.   

Raja Saggi

Head of B2B Marketing 

Google UK & Ireland

Raja is Head of B2B Marketing in the UK – the biggest market for Google outside the US and the world’s most advanced country in terms of e-commerce and online advertising spending.

Raja’s team is responsible for acquiring new customers for products such as AdWords and Google My Business through a variety of offline, online and partner channels. His team also manages flagship programs such as Google Partners and Think Digital.

Previously, Raja was Head of Business Development for Yell, the world’s largest directory company, where his team managed Yell’s strategic, affiliate partner relationships, and relaunched its ad network.  Before that, Raja worked in Ariba, an SAP company, as a Solution Strategist, devising sales strategies to target blue chip prospects, and prior to that was a technology consultant with Accenture.

Raja has also worked in a variety of commercial and operational roles in startups in the Internet advertising, Internet security and eCRM sectors.

Raja has spoken at conferences and venues such as Buy Yorkshire, Henley Business School and The Leaders Club. He also represents Google for SME related events.  He has a degree in Electrical Engineering from UCL and an MBA from Insead.

Raja is a Trustee for Mind UK, the mental health charity, and an advisor to several tech start ups.

Charley Stoney

Managing Director

Alternatives Group

 Charley has spent her career providing marketing, consulting and people related services across all industry sectors. Similarly in Alternatives, she combines these skills to spearhead their specialist talent solutions offering. Her experience spans both the UK and Irish markets, over 15 of which have been in leadership roles.  

Before joining Alternatives in 2014, Charley spent over 6 years as managing director of FMI Ltd, Irelands’ leading field management and sales services business.  Prior to that she formed and led McConnells Fusion for 4 years as managing director.  And before returning to Ireland in 2003, Charley held senior sales and marketing roles in a variety of sectors in the UK, including e-commerce, telecommunications, financial services and marketing services.

As MD of the No.1 marketing talent business in Ireland, Charley will share her insights into the Evolved Marketing role, which she and the team are spear-heading on a daily basis.  Her views and opinions are further substantiated findings from the 2017 Salary & Market Insights Survey conducted recently by Alternatives in collaboration with the Marketing Institute of Ireland.

Meadhbh Quinn

Conference Facilitator

Meadhbh is a senior creative and commercial marketer with a strong track record of strategic marketing and transformation. Drawing on a passion for consumers and a curiosity of changing trends, she has worked in a variety of different industries throughout her career. Having headed up the brand & marketing function in Virgin Media over the last 3.5 years she has consistently demonstrated an ability to strategically develop & position brands to deliver step-changing commercial results.

Prior to joining Virgin Media she was responsible for building the Meteor brand in Ireland one of the first mass market youth brands notorious for its irreverent and quintessential personality. She has held a number of key commercial roles in media organisations including INM & iVenus, looked after sponsorship for Permanent tsb and has run her own marketing consultancy. Meadhbh is a fellow of the Marketing Institute and a regular adjudicator and conference speaker.