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About the CMO Summit

The CMO Summit is an exclusive, invitation-only event for top marketing executive Members of the Marketing Institute.

Hear engaging keynotes from our speakers, who will address the attributes, responsibilities and core skills most important to being a leader in the field of marketing and business today.


The CMO Summit 2019

Date: Friday 20th September 2019

Time: 07:30am - 12:30pm

Location: The Foundry @ Google



The CMO Summit 2019

From Promise to Practice: A roadmap to marketing relevance

The Marketing Institute is focused on helping leaders identify and master the component parts of the formula for business and career success. In this event we plan to zero in on what exactly must a CMOs do in order to make the greatest impact on the business. We have consulted our own Marketer Pathways competency framework, and taken on board views of senior-level members, and we’ve identified six key areas of focus for exploration at the conference. These are:

At the CMO Summit 2019, you’ll hear some engaging keynotes from our speakers, who will address and divulge the attributes, responsibilities and core skills most important to being a leader in the field of marketing and business today. We’ll challenge your thinking on what is required to be a CMO, how to drive growth, setting strategy that delivers for your business.




For queries relating to the CMO Summit 2019 please contact:

Monica Hallinan



Here is the agenda for the CMO Summit. Please note timings may be subject to change. Please note that the date of the CMO Summit 2019 has changed to Friday 20th September. 

07:30   Breakfast & Registration

08:30   Opening Remarks, Tom Trainor Chief Executive at MII & Geoff Lyons, Managing Director at PML Group

08:45   Damien McLoughlin, Anthony C. Cunningham Professor of Marketing at UCD Michael Smurfit Graduate Business School, 

09:30   Fiona Sweeney, Strategic Marketing Director at Kerry Taste & Nutrition

10:15   Networking break

11:00   Jonnie Cahill, Chief Marketing Officer at Heineken USA

11:45   Maeve McMahon, Marketing & Communications Director at Royal Bank of Scotland

12:30   Closing Remarks Geoff Lyons, Managing Director at PML Group

12:30 - 13:15   CMO Networking Lunch




Jonnie Cahill

Chief Marketing Officer at Heineken USA 

 Jonnie Cahill claims to have the best job in the world, carrying responsibility for all marketing output for Heineken’s global portfolio in the US, including Heineken, Dos Equis and Tecate. Jonnie previously led the Low and No Alcohol Division for Heineken Global from Amsterdam strategically broadening the company portfolio into adjacent categories. Prior to that he spent four years based in Moscow as CMO for Heineken in Russia. He had previously been Marketing Director at Telefónica/O2, and he also worked with Diageo in international marketing roles.Jonnie is a graduate of Dublin Institute of Technology (DIT) and Trinity College Dublin, and he is a Fellow of the Marketing institute of Ireland (FMII).




Maeve McMahon

Marketing & Communications Director at Royal Bank of Scotland

Maeve’s role in the Commercial, Business and Private (CPB) franchise of RBS involves responsibility for shaping marketing and communications strategy across multiple brands including NatWest, Royal Bank of Scotland, Coutts, Adam & Co and Lombard. Maeve has worked in a variety of international roles with large organisations through her career, her experience spanning marketing, communications, account management, sales and product development. She has worked in senior roles with GE Capital, MasterCard and American Express. Maeve joined the CPB team at RBS from Ulster Bank in Dublin, where she was the bank’s first Director of CX and Products. In 2013, Maeve was one of 10 GE employees globally to be awarded a ‘Hero of Growth’ Award from Jeff Immelt, Chairman and CEO of GE.   



Damien McLoughlin

Anthony C. Cunningham Professor of Marketing at UCD Michael Smurfit Graduate Business School

 Damien is one of Ireland’s leading marketing academics, and he leads executive programmes in Europe, North America, Asia and Africa, while consulting with some of the worlds’ leading organisations and brands. He is a visiting professor at the Stern School of Business at New York University, and he was previously a visiting faculty member at the Johnson Graduate School of Management at Cornell University, the Indian School of Business, Purdue University and IMD. He was also a faculty member on the Harvard Business School Agribusiness seminar, and his recent contributions have included C-suite case studies of Kellogg, and Tyson Foods. He has published more than seventy papers and two books, and written more than twenty-five case studies, mainly relating to leadership, strategy and marketing.



Fiona Sweeney

Strategic Marketing Director at Kerry Taste & Nutrition 

Fiona leads the newly formed Europe & Russia ‘End Use Market’ Marketing team, responsible for building insight into differentiation for Kerry’s strategic growth plans, innovation and communication strategies and compelling value propositions, all aimed at positioning Kerry as a leading B2B brand. Fiona previously was Marketing Director for the Kerry Foods dairy consumer branded portfolio in Britain and Ireland where she was responsible for the strategic growth and development of category leading brands like Dairygold, Cheestrings, LowLow and Charleville. Earlier in her career, she worked on leading brands such as Guinness, Smirnoff, Coca-Cola and Superquinn. Fiona’s work has attracted multiple awards, including several wins at the All Ireland Marketing Awards.




Geoff Lyons

Managing Director at PML Group 

Geoff Lyons is Managing Director of PML Group, Ireland’s largest Out of Home Advertising Agency. Geoff has had an extensive career across a wide range of media & marketing disciplines including publishing, media sales, sponsorship, PR, digital, brand management and commercial management. He spent 18 years with Independent News & Media across all commercial areas of the business holding the position of Marketing Director and his last role prior to joining PML Group was that of Commercial Director. Geoff is a Fellow of the Marketing Institute of Ireland, he holds an MSc in Marketing and is a Director of JNOR.



A look back at the 2018 CMO Summit

The Speakers

Hear the speakers from CMO Summit 2018

View Speakers Interviews

What your colleagues thought

"The CMO Summit is the one event you don’t want to miss in seeing marketing grow in Ireland through the clearest lens"


 John Trainor, Onside


"Really enjoyed the diverse, inspirational and thought provoking range of presentations and speakers. Great apparatus to reflect on role, challenges and priorities for CMO agenda for the future”

 Dervila McGarry, Lloyds Pharmacy


"Speakers at the event are at the coal face of marketing. A must for anyone who wishes to stay current in the field."

  Gráinne O’Rourke, Irish Cancer Society 


Only Members of the Marketing Institute can attend the CMO Summit.

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