The CMO Summit 2019
From Promise to Practice: A roadmap to marketing relevance
The Marketing Institute is focused on helping leaders identify and master the component parts of the formula for business and career success. In this event we plan to zero in on what exactly must a CMOs do in order to make the greatest impact on the business. We have consulted our own Marketer Pathways competency framework, and taken on board views of senior-level members, and we’ve identified six key areas of focus for exploration at the conference. These are:
At the CMO Summit 2019, you’ll hear some engaging keynotes from our speakers, who will address and divulge the attributes, responsibilities and core skills most important to being a leader in the field of marketing and business today. We’ll challenge your thinking on what is required to be a CMO, how to drive growth, setting strategy that delivers for your business.
For queries relating to the CMO Summit 2019 please contact:
Here is the agenda for the CMO Summit. Please note timings may be subject to change.
07:30 Breakfast & Registration
08:30 Opening Remarks
11:00 Networking break
13:15 Closing Remarks
13:30 Conference Close
Chief Marketing Officer at Heineken USA
Jonnie Cahill claims to have the best job in the world, carrying responsibility for all marketing output for Heineken’s global portfolio in the US, including Heineken, Dos Equis and Tecate. Jonnie previously led the Low and No Alcohol Division for Heineken Global from Amsterdam strategically broadening the company portfolio into adjacent categories. Prior to that he spent four years based in Moscow as CMO for Heineken in Russia. He had previously been Marketing Director at Telefónica/O2, and he also worked with Diageo in international marketing roles.Jonnie is a graduate of Dublin Institute of Technology (DIT) and Trinity College Dublin, and he is a Fellow of the Marketing institute of Ireland (FMII).
Senior Global Brand Director at Couche-Tard
Margaret is responsible for Circle K’s global brand strategy, managing brand briefs from Europe and North America, and operating creative workshops for global colleagues. Margaret Barron joined Couche-Tard when the company acquired the Irish Topaz brand in 2015. Margaret is the lead manager responsible for Circle K’s brand’s reputation and creative development, aimed at implementation of a global brand strategy. Margaret was previously Head of Marketing Strategy at Musgrave, where she created a vision to drive commercial and brand growth, and delivered it through a high performing team of 23 commercial marketing professionals, lifting market share significantly during her time there.
Professor of Marketing at UCD Michael Smurfit Graduate Business School
Damien is one of Ireland’s leading marketing academics, and he leads executive programmes in Europe, North America, Asia and Africa, while consulting with some of the worlds’ leading organisations and brands. He is a visiting professor at the Stern School of Business at New York University, and he was previously a visiting faculty member at the Johnson Graduate School of Management at Cornell University, the Indian School of Business, Purdue University and IMD. He was also a faculty member on the Harvard Business School Agribusiness seminar, and his recent contributions have included C-suite case studies of Kellogg, and Tyson Foods. He has published more than seventy papers and two books, and written more than twenty-five case studies, mainly relating to leadership, strategy and marketing.
Strategic Marketing Director at Kerry Foods
What your colleagues thought
"The CMO Summit is the one event you don’t want to miss in seeing marketing grow in Ireland through the clearest lens"
John Trainor, Onside
"Really enjoyed the diverse, inspirational and thought provoking range of presentations and speakers. Great apparatus to reflect on role, challenges and priorities for CMO agenda for the future”
Dervila McGarry, Lloyds Pharmacy
"Speakers at the event are at the coal face of marketing. A must for anyone who wishes to stay current in the field."
Gráinne O’Rourke, Irish Cancer Society