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Career Stage 3+4


Career Stages 3 & 4

(Junior Manager 3-5 years experience / Senior Manager 5-10 years)


Core Business Competencies


Change & Improvement (Champion, Driver, Efficient, Quality)

Commercial Awareness (Business Savvy, Growth Focus)

Ethics & Integrity (Role Model, Values)

Decisions & Judgment (Analytical Thinking, Problem Solving)

Innovation (Creative, Challenging)

Project Management (Plan, Manage, Deliver)

Technical Marketing Competencies


Integrated Analytics (Behavioural, Data)

Brand (Strategy, Development, Managing, Positioning)

Channel Management (Distribution Development, Category Management)

New Product Development (Product, Service, Value, Proposition)

Behavioural People Competencies


Conflict Management (Connect, Collaborate)

Developing People (Coaching, Motivation, Talent Management)

Influencing (Credible, Persuade)

Leadership (Inspiring, Pioneering, Clear Vision)

Team Building (Collaborative, Team Player)

Key Learning Experiences on the job


Already gained

New responsibilities

Broader scope

Work across cultures

Will be gained

High Stakes

Leading Others

Problem Solving

External Exposure

Likely Next Steps


Senior Marketing Manager – Specialist or Generalist



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